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How can you tell if your resume targets your market? Read it from the prospective employer’s perspective.Â
Ask yourself:Â
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Does it speak their language? Does it echo lingo, jargon and buzz words found in the job description?
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Does it focus on what YOU can do for THEM?Â
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Does it emphasize themes and values found on the employer’s website or other written materials?  Â
If the answers are “no,” it is NOT targeting your market.
What can you do? At the risk of oversimplifying the issue…
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Incorporate language from the job description and lingo their company favors in your materials.  Take advantage of the fact that job descriptions are lengthy and involved…Someone spent time writing down exactly the skills and experience they seek. How flattering if you echo their language when you apply! You’ll look like the perfect candidate.Â
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Think about what you have to offer in the way of accomplishments and skills. Eliminate any language that suggests that they can do something for you. For example: “Seeking experience in a fast-paced, high-tech environment.” No employer wants to hire someone to give them experience! They want to know what YOU can do for them.Â
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Your research (via web information, informational interviews, reading industry publications) should uncover the organization’s culture and values. Do they emphasize volunteerism? Are they “green?”  Are their employees chained to their PDAs and work 24/7?   Your materials should incorporate how you fit into their culture. The point is to help them visualize you fitting into their environment. If you can paint a picture that helps them see you working for them, you are one step closer to an interview!
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Article by Miriam Salpeter
Miriam Salpeter, author of Social Networking for Career Success, is a CNN-named "top 10 job tweeter" and contributor to U.S. News & World Report's "On Careers" column. Quoted in major media outlets such as The Wall Street Journal, The New York Times and NBC news for her cutting-edge career advice, Miriam is an in-demand writer and speaker regarding job search and social media. She offers custom packages for job seekers and business owners, including transforming resumes and creating social media profiles/personal websites for clients. Keppie Careers has you covered. Let's get started!
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I am very pleased and excited by the results so far. This process has been a great "shot in the arm" for my confidence. Again, thank you for the kind words and the advice. This resume gives me a great foundation for my story in the interview. It was a pleasure working with you and I will keep you informed of my progress as well as recommend your services to whomever I meet. Thanks again!
— David TI floundered around for months, unemployed and without knowing what to do. Then, you revised my resume and wrote my cover letters and interview invitations started streaming in! I can't THANK YOU enough for all that you've done to encourage and support me in this tough time.
— Noel PYou helped me reach for a promotion and get it! My new resume stood out among many other applicants and made my organization take a second look at me. I now understand that I am more marketable than I thought. I can define my strengths and skills, and I feel better about my career now that I know what I have to offer and where to focus my energies. Thanks so much!
— Jeff RI never thought it would happen, but I found a job! Your resume must have done the trick, because I've been looking so long and nothing! I'll be happy to tell my friends to contact you when they need help! Thanks so much!
— Cathy FI'm hardly a religious person, but I must bless you for all the inspiration and support you've given me. What you do is very special. I hope earthly rewards will follow, because you deserve them.
— Gloria M(Before we worked together) I felt like I had no skills, that no one would look twice at my resume, let alone hire me, and I should just give up before I even start. Now I feel amazing! You helped me remember that I am good at something, and that I do have some marketable skills. Actually, for the first time in a while, I feel good about what I'm saying about myself. (Now I'm getting all weepy). So again, thank you!
— Kelly LI landed an interview within a week! They really like my resume. Thanks for all of your help!
— Julie RYou were so kind and thoughtful. I knew from reading your blog that you would be able to help me. I appreciate your efforts and look forward to using my transformed resume!
— Shelly CMiriam, I must tell you again how pleased I am with what you've done for my resume so far. When I'm lying awake at night worrying about my future, I feel better when I read about my accomplishments as you've set them out so far. I can't tell you how much this means to me.
— Gloria MOur conversation served as great job interview practice. (Miriam) asks some tough, thought-provoking questions!
— Andrew RAfter being out of the work force for over four years, I was lost when facing the task of updating my resume. Keppie Careers was a life-saver! We all have skills and talents; however, getting them on paper in a way that pops out to potential employers is an art. Thanks to Keppie Careers, I now have a polished, professional and very well written resume and have found the perfect job! Thank you for your outstanding service!
— Monica MOur mock interview really narrowed down my weaknesses. Thanks for your great suggestions to improve. I'm much more confident and ready to take on my next job interview now!
— Alex MI had an interview yesterday with a company that I'm very excited about. I had sent them a version of the resume we worked on about a week ago, and they responded back within 24 hours asking for an interview! Thanks for everything!
— Lauren BMiriam understands the frustration of the twenty-something trying to pursue a career and has devoted herself to helping others achieve their goals. My correspondence with Miriam has resulted in not only a renewed determination in the pursuit of my career, but also in a remarkable transformation for both my resume and, perhaps most importantly, confidence in myself.
— Susan PI did get a job offer today based on my new resume - more than I had in 1 month with the old resume! (Received this email within 48 hours of delivering new resume!)
— Andi D