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In some circles, “branding” sounds more like something you do to an animal than a topic for a career column. Others nod silently, recognizing the concept…Self branding, actually thinking of yourself as a brand like Coke, Disney or Nike, is a career strategy.
If you recognize that a resume is nothing more than a marketing document – marketing you – thinking of yourself as a brand can actually help you focus on what you have to offer an employer.
You need to know yourself to sell your skills. Think about it: What makes you special or different? Can you succinctly talk about it in 15 words or less? How about in a 30-second “infomercial” for yourself? Otherwise known as the “elevator pitch,” having something short and sweet to say that describes you (your brand) is key to networking and job searching.
Once you clearly and efficiently describe what is unique about you, you are on the road to defining “BRAND YOU.”
Stay tuned for more on personal branding in future blogs!
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Looking for a job, but you need help figuring out what makes you unique? Can’t put your finger on what skills you have to offer? Keppie Careers can help! We’ll transform your resume and support you every step of the way!
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Article by Miriam Salpeter
Miriam Salpeter, author of Social Networking for Career Success, is a CNN-named "top 10 job tweeter" and contributor to U.S. News & World Report's "On Careers" column. Quoted in major media outlets such as The Wall Street Journal, The New York Times and NBC news for her cutting-edge career advice, Miriam is an in-demand writer and speaker regarding job search and social media. She offers custom packages for job seekers and business owners, including transforming resumes and creating social media profiles/personal websites for clients. Keppie Careers has you covered. Let's get started!
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(Before we worked together) I felt like I had no skills, that no one would look twice at my resume, let alone hire me, and I should just give up before I even start. Now I feel amazing! You helped me remember that I am good at something, and that I do have some marketable skills. Actually, for the first time in a while, I feel good about what I'm saying about myself. (Now I'm getting all weepy). So again, thank you!
— Kelly LI floundered around for months, unemployed and without knowing what to do. Then, you revised my resume and wrote my cover letters and interview invitations started streaming in! I can't THANK YOU enough for all that you've done to encourage and support me in this tough time.
— Noel PMiriam, I must tell you again how pleased I am with what you've done for my resume so far. When I'm lying awake at night worrying about my future, I feel better when I read about my accomplishments as you've set them out so far. I can't tell you how much this means to me.
— Gloria MI'm hardly a religious person, but I must bless you for all the inspiration and support you've given me. What you do is very special. I hope earthly rewards will follow, because you deserve them.
— Gloria MI landed an interview within a week! They really like my resume. Thanks for all of your help!
— Julie RI did get a job offer today based on my new resume - more than I had in 1 month with the old resume! (Received this email within 48 hours of delivering new resume!)
— Andi DOur conversation served as great job interview practice. (Miriam) asks some tough, thought-provoking questions!
— Andrew RI never thought it would happen, but I found a job! Your resume must have done the trick, because I've been looking so long and nothing! I'll be happy to tell my friends to contact you when they need help! Thanks so much!
— Cathy FAfter being out of the work force for over four years, I was lost when facing the task of updating my resume. Keppie Careers was a life-saver! We all have skills and talents; however, getting them on paper in a way that pops out to potential employers is an art. Thanks to Keppie Careers, I now have a polished, professional and very well written resume and have found the perfect job! Thank you for your outstanding service!
— Monica MI had an interview yesterday with a company that I'm very excited about. I had sent them a version of the resume we worked on about a week ago, and they responded back within 24 hours asking for an interview! Thanks for everything!
— Lauren BYou helped me reach for a promotion and get it! My new resume stood out among many other applicants and made my organization take a second look at me. I now understand that I am more marketable than I thought. I can define my strengths and skills, and I feel better about my career now that I know what I have to offer and where to focus my energies. Thanks so much!
— Jeff RYou were so kind and thoughtful. I knew from reading your blog that you would be able to help me. I appreciate your efforts and look forward to using my transformed resume!
— Shelly CMiriam understands the frustration of the twenty-something trying to pursue a career and has devoted herself to helping others achieve their goals. My correspondence with Miriam has resulted in not only a renewed determination in the pursuit of my career, but also in a remarkable transformation for both my resume and, perhaps most importantly, confidence in myself.
— Susan POur mock interview really narrowed down my weaknesses. Thanks for your great suggestions to improve. I'm much more confident and ready to take on my next job interview now!
— Alex MI am very pleased and excited by the results so far. This process has been a great "shot in the arm" for my confidence. Again, thank you for the kind words and the advice. This resume gives me a great foundation for my story in the interview. It was a pleasure working with you and I will keep you informed of my progress as well as recommend your services to whomever I meet. Thanks again!
— David T