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Elevator Pitch – Micro Tips
May 23, 2008 · 3 Comments
I’ve written before about the elevator pitch - your value proposition or a personal infomercial. This pitch is a brief introduction to you with a focus on what you have to offer your target audience. I’ve offered tips about writing a succinct pitch that is useful and to the point.
Recently, I presented on this topic to a group of women considering making changes in their lives and careers. In my presentation, I suggested an elevator pitch of 35 words or less.
Today, I noticed that Netshare Inc’s blog focuses on the “micro pitch,” which is an “escalator” pitch that is complete in 140 characters, the number allowed on Twitter. The key is to “get to the point.”
Since not everyone will need to condense a pitch to 20 words or less, I’m suggesting thinking of the answer to the question, “What do you do?” in 35 words or less.
Answer these questions in your pitch:
- What do you do? What do you offer? What makes you special and unique? (Relative to the person you’re meeting.)
- What is your goal/objective? What do you WANT to do?
- What impact do you have? What results do you create?
- How do you create positive results?
Use this template. Note that the information doesn’t need to be in this exact order (see sample):
I work with (target audience) to (situation/solve what problem_). This is how (results/impact).
Here’s a sample pitch for Keppie Careers:
I encourage, enlighten and empower job seekers for success by writing top-notch resumes and providing a toolbox of practical tips and advice to help them overcome obstacles and approach job searches with clarity and confidence. (35 words)Do you think you can narrow down your value and explain it in 35 words or less? I’d love to know your pitch. Add yours to the comments for the chance to win a 30-minute free career coaching session with me!
Keppie Careers will help with every stage of your job hunt: www.keppiecareers.com.
Related Posts:
- Discover Your Value Propositon – The Elevator Pitch, Part II
- Discovering Your Value Proposition – The Elevator Pitch, Part I
- Tips for effective networking
- Job Action Day – how to create job opportunities by being a connector
- Holidays are great for job seekers – a free eBook to get you started

Article by Miriam Salpeter
Miriam Salpeter, author of Social Networking for Career Success, is a CNN-named "top 10 job tweeter" and contributor to U.S. News & World Report's "On Careers" column. Quoted in major media outlets such as The Wall Street Journal, The New York Times and NBC news for her cutting-edge career advice, Miriam is an in-demand writer and speaker regarding job search and social media. She offers custom packages for job seekers and business owners, including transforming resumes and creating social media profiles/personal websites for clients. Keppie Careers has you covered. Let's get started!



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