photo by drurydrama
So, you’re wondering what a bigger ox has to do with your job hunt?
Today’s post was inspired by a quote from Peter Shankman, author, PR guru and owner of the list “Help A Reporter Out.” Today, his email reads:
In pioneer days, they used oxen for pulling, and when one ox couldn’t budge a log, they didn’t try and grow a bigger ox.” Peter says, “When one pitch doesn’t work, sending six more of the exact same pitches usually won’t, either.”
Peter’s focus is PR – pitching stories to reporters or other influencers in hopes of achieving good buzz for a client or product. I’ve often written about how a job search is an exercise in marketing and PR, so the jump from a focus on a “pitch” to thinking about your job hunt is more of a hop than a leap.
If you’ve been sending out your “pitch/resume” and haven’t been getting the response you’d like, consider if your plan is as effective as trying to grow a bigger ox. Sending and re-sending that same resume is not going to help you get anywhere but frustrated. Most likely, a revision (maybe a transformation) is in order!
Throw in some great networking and interviewing tips, and you’re on the right path.
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