Last month, 20/20 ran several career oriented items. Interestingly, one segment, which questioned the value of a college degree, was perfectly timed for me. I’ve been hearing from more and more clients and potential clients who have worked their way up to positions that now require a college degree as a basic qualification. Unfortunately, these professionals are now finding themselves laid off and in the unenviable position of being “unqualified” to apply for the jobs they have been doing for years!

How frustrating to have this extra barrier to winning a new job! Is it impossible to overcome? I don’t think so. With strong networking and the right connections to less traditional organizations, I think these job seekers can still succeed.

So, when job seekers wonder about the value of their undergraduate degrees, I always come out on the side of earning the degree, even though college doesn’t typically prepare you to actually find a job! The skills you do learn in formal education should serve you well as a job seeker, and those letters after your name will not hurt.

Of course, there are iconic figures who never earned a college degree (such as Steve Jobs), but historically, workers with college degrees have been shielded much more from the ups and downs in the market.

The national unemployment rate in January 2009 was 7.6 percent. Recently, for those with college degrees, unemployment was 3.7 percent — a reduction of nearly 50 percent. Lawrence Mishel of the Economic Policy Institute in Washington predicts that the unemployment rate for college graduates will reach a record 4 or 5 percent in 2009. His comment to the AP: College-educated workers “are going to experience the kind of pain that has been common for people with less education.”

The New York Times suggests that the typical gap in unemployment favoring college graduates is narrowing a bit. Certainly, having a college degree, including those from online colleges and universities, is no guarantee against unemployment.

What all of this points to is that today’s economy doesn’t offer anyone a free pass to employment. No matter how highly “qualified” you are, knowing how to market your qualifications is much more crucial. Your ability to connect your skills and accomplishments to an organization’s needs will be just as important as actually having the basic qualifications.

It’s up to you to convey what you have to offer that is above and beyond your competition. When you do that well, you’ll be on your way to landing the job of your dreams!

Need a little help marketing yourself in today’s tough market? I can help! Contact me to discuss how I can help you succeed!


photo by adobemac

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  • http://www.grb.uk.com Graduate Recruitment Bureau

    An interesting blog, showing that marketing those skills in your CV and highlighting any qualifications play an integral part in landing new jobs. There are plenty of people out there without degrees who can work there way up a company to positions of importance.

    Graduate Recruitment Bureau’s last blog post..10 benefits of a recession for graduate job seekers…

  • Miriam Salpeter

    Yes, although it is more difficult now to work your way up in a job – or even to get a job – without a formal degree.

  • construction manager Dave

    I believe that some formal undergraduate education is almost imperative but even an AA or AS degree is sometimes more than enough with desired additional certifications or experience to find good rewarding employment.

  • http://www.cc-sd.edu/ Emma Morgan

    College education is the best possible way to insure higher earning power after graduation. There are a number of different majors to choose from, all paying differently but on the whole, a college graduate will help you earn more money than those who do not have a college education or degree. In fact, in keeping with the increase in demand by older students, colleges are offering more options for students who wish to return to their education even after they have entered the work force. People now realize that it is never too late to increase your earning potential or improve your chances of being promoted by seeking a higher education. Whether its people taking a break from their jobs or switching careers and resuming their education or adults who are returning to complete an education that was left unfinished, schools such as CCSD College, i.e. the California College in San Diego now offer special online and accelerated courses as well.

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  • Bob Tero

    Yes but what is the percent of jobs that need a college degree. I need thet answer as soon as possible it is for an essay I am doing. Thanks for your time.
    Bob Tero

    • http://www.keppiecareers.com Miriam Salpeter

      Bob – Sorry, but I don’t have that data handy. Good luck with your research.

  • mark

    Bob, I know it’s a day late and a dollar short, but that statistic is ever changing. It’s safe to say that in today’s environment, you will have a significant advantage over someone who lacks one.

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