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Job seekers need to pitch what they offer, not just what they WANT
September 25, 2009 · 1 Comment
I’ve started participating in a few in-person networking groups recently as a career search expert. Have you been to this type of group – where everyone stands up and gives their elevator pitch? I noticed something in a few of the groups I attended – most people focus their pitch on what they WANT and don’t include anything along the lines of what they OFFER.
Think about it…If someone approaches you and starts talking about themselves and what they want, how closely will you listen? Statistics demonstrate that people don’t typically have very long attention spans to listen to other people talk.
Now, think about talking to someone who focuses on YOUR needs. A little more interested? I bet you are! Who doesn’t want to hear someone describe how he or she solves your problems!
The lesson for job seekers: your pitch needs to focus on your target and how you have just what he or she needs!
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Article by Miriam Salpeter
Miriam Salpeter, author of Social Networking for Career Success, is a CNN-named "top 10 job tweeter" and contributor to U.S. News & World Report's "On Careers" column. Quoted in major media outlets such as The Wall Street Journal, The New York Times and NBC news for her cutting-edge career advice, Miriam is an in-demand writer and speaker regarding job search and social media. She offers custom packages for job seekers and business owners, including transforming resumes and creating social media profiles/personal websites for clients. Keppie Careers has you covered. Let's get started!




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