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Gary Vaynerchuk on personal branding and working hard
Yesterday, I reviewed Gary Vaynerchuk’s new book, Crush It!
It’s a great guide for job seekers and entrepreneurs (or “wanna-be” business owners) who hope to make a name for themselves. There are some additional points I wanted to share that I thought were particularly important:
It takes hustle – lots of hard work – to Crush It!
There really are no true shortcuts to success. Gary says, “…Hustle is it. Without it, you should just pack up your toys and go home…You might have thought your old boss was bad, but if you want YOUR business to go anywhere, your new boss had better be a slave driver (p. 88).
Gary doesn’t believe you can pay “lip service” if you want to succeed. He says, “The only differentiator in the game is your passion and your hustle…Expect this to be all consuming” (p. 89).
Personal Branding
Gary makes a lot of great points about personal branding, which I think is a bit of a mystery for a lot of job seekers. He says, “Developing your personal brand is the same thing as living and breathing your resume every second that you’re working (p. 38).
In essence, your personal “brand” is just that – YOU! Everything you do online just gives you the opportunity to share YOU with an audience.
However, the most important piece of a personal brand according to Crush It? Quality. What you have to offer is more important than how you offer it. It’s the underpinning of every job seeker or entrepreneur: if you aren’t good at what you do, Gary says, no one will care.
Something to think about!
Do you need help demonstrating your best “YOU” online and in your job search materials? I can help!
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