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You can’t maintain a personal brand in a vacuum, and it’s not a personal brand if you try to approach it like everyone else. One of the mantras in my book, Social Networking for Career Success, is that you need to select the networks and online outlets best suited to you if you’re going to have an authentic digital footprint. This issue of Personal Branding Magazine (which I co-edit) focuses on attracting the affluent. If you do plan to target this demographic, be sure you have a good reason and do so with intent! Most importantly – use your strengths to help the people who need and appreciate you the most!
I found myself nodding vigorously when reading Dan Gershenson’s article suggesting we all use our best strengths and “use them often” (and consistently) when creating a name for ourselves. Maybe everyone is jumping on one tool or another, but you’re doing yourself a disservice if you get involved in something that doesn’t showcase your strong points. Do what you’re good at if you want to succeed. And, don’t forget – you can’t build a reputation without people who believe in you. Jack Humphrey explains the importance of nurturing brand evangelists; he reminds us not to do too much alone. If you are a lone wolf, you are working too hard. Who are your brand’s allies? Keep your eyes (and ears) out and make them your partners.
This is true if you’re a business owner, and equally valid if you are looking for a job.
As a subscriber, you will find interviews with Patti Stanger, who is Bravo TV’s “The Millionaire Matchmaker.” Her clientele? Strictly millionaires who don’t have time to date because they’re too busy running their businesses. Wealthy individuals usually have higher expectations and can be difficult to attract, especially when you’re first starting out. This issue will explain how to go about being a brand that serves them.
Take a look at the features:
- Full paid issue (February 1st): 19 articles total
- Sample issue: 8 articles total
- Interviews with: Patti Stanger (Bravo TV’s The Millionaire Matchmaker), Ali Velshi (anchor for CNN’s “Your Money), David Novak (CEO of Yum! Brands), Dan Roam (bestselling author) and Meg Hirschberg (Inc. Magazine columnist).
- Free sample URL: http://personalbrandingsample.com
- Paid subscription URL: http://personalbrandingmag.com
- Facebook page: http://facebook.com/PersonalBrandingMagazine
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Article by Miriam Salpeter
Miriam Salpeter, author of Social Networking for Career Success, is a CNN-named "top 10 job tweeter" and contributor to U.S. News & World Report's "On Careers" column. Quoted in major media outlets such as The Wall Street Journal, The New York Times and NBC news for her cutting-edge career advice, Miriam is an in-demand writer and speaker regarding job search and social media. She offers custom packages for job seekers and business owners, including transforming resumes and creating social media profiles/personal websites for clients. Keppie Careers has you covered. Let's get started!
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http://staffing-solutions.biz/ Helping You Hire
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http://www.homebusinesswiz.com/ Donna @ HomeBusiness
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I floundered around for months, unemployed and without knowing what to do. Then, you revised my resume and wrote my cover letters and interview invitations started streaming in! I can't THANK YOU enough for all that you've done to encourage and support me in this tough time.
— Noel POur conversation served as great job interview practice. (Miriam) asks some tough, thought-provoking questions!
— Andrew R(Before we worked together) I felt like I had no skills, that no one would look twice at my resume, let alone hire me, and I should just give up before I even start. Now I feel amazing! You helped me remember that I am good at something, and that I do have some marketable skills. Actually, for the first time in a while, I feel good about what I'm saying about myself. (Now I'm getting all weepy). So again, thank you!
— Kelly LI never thought it would happen, but I found a job! Your resume must have done the trick, because I've been looking so long and nothing! I'll be happy to tell my friends to contact you when they need help! Thanks so much!
— Cathy FAfter being out of the work force for over four years, I was lost when facing the task of updating my resume. Keppie Careers was a life-saver! We all have skills and talents; however, getting them on paper in a way that pops out to potential employers is an art. Thanks to Keppie Careers, I now have a polished, professional and very well written resume and have found the perfect job! Thank you for your outstanding service!
— Monica MMiriam understands the frustration of the twenty-something trying to pursue a career and has devoted herself to helping others achieve their goals. My correspondence with Miriam has resulted in not only a renewed determination in the pursuit of my career, but also in a remarkable transformation for both my resume and, perhaps most importantly, confidence in myself.
— Susan PYou helped me reach for a promotion and get it! My new resume stood out among many other applicants and made my organization take a second look at me. I now understand that I am more marketable than I thought. I can define my strengths and skills, and I feel better about my career now that I know what I have to offer and where to focus my energies. Thanks so much!
— Jeff RI am very pleased and excited by the results so far. This process has been a great "shot in the arm" for my confidence. Again, thank you for the kind words and the advice. This resume gives me a great foundation for my story in the interview. It was a pleasure working with you and I will keep you informed of my progress as well as recommend your services to whomever I meet. Thanks again!
— David TI landed an interview within a week! They really like my resume. Thanks for all of your help!
— Julie RI had an interview yesterday with a company that I'm very excited about. I had sent them a version of the resume we worked on about a week ago, and they responded back within 24 hours asking for an interview! Thanks for everything!
— Lauren BYou were so kind and thoughtful. I knew from reading your blog that you would be able to help me. I appreciate your efforts and look forward to using my transformed resume!
— Shelly COur mock interview really narrowed down my weaknesses. Thanks for your great suggestions to improve. I'm much more confident and ready to take on my next job interview now!
— Alex MI did get a job offer today based on my new resume - more than I had in 1 month with the old resume! (Received this email within 48 hours of delivering new resume!)
— Andi DMiriam, I must tell you again how pleased I am with what you've done for my resume so far. When I'm lying awake at night worrying about my future, I feel better when I read about my accomplishments as you've set them out so far. I can't tell you how much this means to me.
— Gloria MI'm hardly a religious person, but I must bless you for all the inspiration and support you've given me. What you do is very special. I hope earthly rewards will follow, because you deserve them.
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