You can’t maintain a personal brand in a vacuum, and it’s not a personal brand if you try to approach it like everyone else. One of the mantras in my book, Social Networking for Career Success, is that you need…

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I tell clients they “drive their own career bus.” This issue of Personal Branding Magazine highlights how you can manufacture your own opportunities.

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Wonder how CEOs think about branding strategies?

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Do you need binoculars to find you online? It’s important to create content to attract people to you online, but if you have a common name (even if you don’t), it can be difficult to really stand out. Vizibility is one tool to help!

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Have you thought about how you can become “Internet famous?” It’s about more than just creating a persona online – you need to think about a two-way connection and how to build trust with an audience.

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What does Starbucks’ new, nameless logo have to do with you and your job hunt? More than you think!

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The latest issue of Dan Schawbel’s Personal Branding Magazine is available. (I am co-editor along with Jessica Lewis.) It covers the topic of dressing for success, both in person and online.

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When I talk to clients about social networking, one of the points I always make is that online contacts tend to be much more generous and giving of their time and expertise than you would ever expect. I tell those who are not already engaged on Twitter, LinkedIn and Facebook that they don’t know what they are missing. This month’s Personal Branding Magazine is about philanthropy.

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One of the most important factors to being successful on Twitter – probably THE most important consideration – is finding a great cohort of tweeps to follow. Having a community of colleagues and interesting people to track

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Have you thought about what color suits you?

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