Thatâ€s all it takes, and off I go, explaining how social media isnâ€t rocket science, but itâ€s not intuitive, either. I start ticking off all kinds of tips and tricks to help make it easier to make social media marketing work for his or her business.

For months, Iâ€ve been asking myself, “How can I tap into my passion about social media to help more people?” And, “How can I offer overwhelming value, but keep it affordable, so even new entrepreneurs can get onboard and itâ€s valuable for people who have a good start, but could benefit from some easy tweaks?” I want to provide something thatâ€s so amazing, itâ€s a no-brainer for every business owner. I think Iâ€ve finally figured it out!

Most business owners need a helping hand. Think about it:

Wouldnâ€t it be incredible to have someone to ask the you canâ€t quite figure out how to upload that photo to Twitter? Or, to be able to ask an expert if your tweet looks good, or if youâ€re going to embarrass yourself by publishing it?

YES! I WANT TO LEARN MORE

What about when you want to decide the best hashtag to use for something you post? Who can help? How about if the person there to hold your hand (virtually) just happens to be someone CNN, The Wall Street Journal, Fox Business and Forbes ask when they have questions about social media?

Learn everything from big-picture strategy to technical know how:

• Choose the best social networks to connect with your customers and clients.
• Save time while you stay top-of-mind for people who need to know about you.
• Leverage social media marketing to build relationships and increase awareness of your brand.
• Inspire trust, influence buying decisions and make more money.
• Look smarter than your competition.
• Get it all done faster so you donâ€t waste time!

Sound good?

Social media constantly morphs and changes. (Have you noticed how often LinkedIn changes its interface? If youâ€re confused, itâ€s not you, itâ€s them!) A kickstart is great, but youâ€re too busy doing your work to keep up with the latest and greatest on social media. You could spend weeks or months trying to unravel social mediaâ€s complexities, only to find out your favorite network just got an overhaul and itâ€s back to square one for you.

So, this program isn’t based on feeding you a bunch of hour-long webinars. Who really watches all those webinars, anyway? Isnâ€t it better to have your questions addressed directly? You need help putting your social media strategy to work every day.

Join me in a brand new group: The Smart Business Ownerâ€s Social Media Help Desk.

Youâ€ll have 24-hour access to ask your questions, and Iâ€ll be there daily to help you overcome every social media issue, from the big issues (what to say in your profile) to the most mundane. (Is there really a “best time” to post?)

A bonus for members? As the group grows, in addition to my expertise and targeted advice, youâ€ll also have access to opinions and ideas from your fellow business owners. Members will be invited to share opinions, ideas and best practices. Thereâ€s strength in numbers, and an empowered, well-informed group of business owners is a great asset.

What do you actually get?

Whether youâ€re just getting started, or youâ€re ready to ramp it up, there will be useful information for you.

Access to a group where you can ask and get answers to all of your social media marketing questions. Weâ€ll house everything in a private Facebook group (since thatâ€s where you likely spend a lot of time).

• For a limited time, a free, 30-minute, one-on-one preliminary social media coaching session over the phone. (Sign up before I decide I don’t have time for these free sessions!) My initial social media consultations normally start at $300. For anyone who joins The Smart Business Ownerâ€s Social Media Help Desk now, Iâ€ll include it for free.
• Daily Help Desk Hints – 6 weeks of  social media pointers that you can easily implement in 15 minutes or less. Learn how to strategically and efficiently target your audience, create appealing visuals and plan your social media calendar in advance.
• Iâ€ll regularly share actionable tips in the group you can implement to generate better results from your social media marketing.
• Youâ€ll always be up-to-date. Youâ€ll have the latest information when a network adds new features or makes changes that could affect your business.
• SHORT (5-8 minute) webinars with tips, tricks and trends you can apply toward your own social media marketing. Topics include “How to write great professional bios,” “How to find your customers or clients online” and “The best tools to use for social media success.”
• Checklists to help you solidify your social media business strategy – and ongoing, up-to-date information to keep you successful moving forward.

Interested? Learn more about how to make the most of your social media marketing by joining TODAY!

The post Social Media Tips for Business Owners appeared first on Keppie Careers.

Identify the best networks for your industry. Where are you most likely to “meet” people in your field? Search the networks you enjoy and see if your colleagues and contacts are using those networks. LinkedIn is a natural fit for professional use, but you could be surprised to find an active Twitter chat or Google+ hangout.

Create amazing profiles. You wouldn’t go to a networking event without getting dressed, would you? Likewise, don’t start stepping out on social media until you’ve put together profiles and bios that articulate your value proposition. People should easily understand what you offer when they click through to learn more about you.

Post useful content. Be a resource to your community. While you want to feature your story and your skills, be sure you’re providing value to the people who follow you. Don’t share too much self-referential information, and make a point to pay attention to what interests your community the most. What “goes viral” (is most popular) in groups where you are a member? What attracts the most comments and shares? Put your “researcher” hat on and take action accordingly.

Consider what hiring managers want to see. Jobviteâ€s survey said employers are looking for the following information when they check you out online:

• professional experience
• length of professional tenure
• industry-related posts
• mutual connections
• specific hard skills
• cultural fit
• examples of work

Illustrate your passion for the work. Illustrate your commitment by keeping up with the news affecting your business. This is easy to do via social media tools.

Be active. Don’t dabble — fully commit! If you see a community you think is worth your time, jump in with both feet and get engaged. Follow thought leaders and demonstrate how you belong among their ranks. Show that you’re interested in company profiles of organizations where you might want to work, too.

Demonstrate good judgement. Show you know better than to spout off on social about something that bothers you. Illustrate what you know about your field, don’t use your social media feeds as a complaint outlet. Jobviteâ€s Social Recruiting Survey featured a number of items particularly irksome to employers. Numbers represent the percentage of employers bothered by the item:

• illegal drug mentions: 83 percent
• sexual posts: 70 percent
• poor spelling and grammar: 66 percent
• profanity: 60 percent
• guns: over 50 percent
• mentions relating to alcohol: 44 percent
• political updates 17 percent

Get my free white paper: 5 Mistakes Preventing You From Landing a Job This Week 

Read the whole post on Vault.com.

Get my book: Vault Guide to Networking

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Is your number one question about social media, “Where can I find great social media content to share?”  If youâ€re excited about filling your social media streams with useful news and information, but youâ€re not sure how to go about finding the information your audience would want to know, leverage these tools and youâ€ll be off to a great start.

LinkedInâ€s Pulse. Find it under the “Interests” tab on your LinkedIn toolbar. It’s a consistent stream of content from famous influencers as well as contributors just like you about all types of topics, and you’re sure to find something here to interest your audience.

Alltop.com. This is an online, virtual “magazine rack” of blogs. There’s an eclectic array of topics and content. Search your favorite key words, and you will identify several new sources of information.

SmartBrief.com. This is of my favorite resources. SmartBrief editors read and parse through important information published about many topics. Then, they send out summaries with links directly to your email! There’s no easier way to find great resources for your audience. Plus, it’s free!

These resources are great tools to start your list of content sources. You’ll also want to tap into all of the traditional media outlets you follow and be sure to watch your social media streams, too. People you follow probably share useful information.

Make the most of social networking tools and youâ€ll access exponential numbers of new contacts who can make a big difference in your careerâ€s trajectory.

Get my free white paper: 5 Mistakes Preventing You From Landing a Job This Week 

Read the entire post on Vault.com.

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How can you really make the most of time you spend using social media?

Identify the best networks for your industry. If you’re putting out amazing content on networks where no one will see it, the value is questionable. Identify where your network spends time online and share content there. Options include LinkedIn, Twitter, Facebook, Google+, Instagram, Pinterest, YouTube, Periscope — the list is endless. It’s up to you to decide where you’ll find your audience.

Get my free white paper: 5 Mistakes Preventing You From Landing a Job This Week 

Create magnetic profiles. You want to attract your audience to your online profiles. What can you include in your profiles to make sure people are both drawn to it and impressed once they get there. Start by creating a LinkedIn headline with the important elements of key words and a direct pitch. Don’t use your job title!

Decide what you should post online. What do you want people to know about you and your expertise? That’s what you should share.

Be active on social media. Having a profile isn’t enough. If you want to impress and engage, you can’t have stale and dull profiles.

Showcase your critical thinking and writing skills. These are important for just about any job, and it’s easy to let people know you have this skillset.

Pay attention to what organizations that interest you post online. Follow their accounts and keep up with what they post so you can use that to your advantage.

Don’t post anything that will give employers pause. If you’re mentioning your illegal drug use, just assume you’ve missed an opportunity with most employers who notice it.

Read the entire post on Vault.com.

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That can be good or bad news, depending on what that person finds! The good news is you can influence what people find when they search for you online. One way is to create a stream of professional content via social media tools, such as LinkedIn, Twitter, Facebook and Google Plus. Using these tools is free, does not require a lot of technical skill and, once you understand social media basics, makes it easy to showcase your information.

Get my free white paper: 5 Mistakes Preventing You From Landing a Job This Week 

One additional strategy many job seekers overlook is building and maintaining a personal website, also known as a “social résumé.” Domain.ME – provider of the “.me” domain extension –  conducted a survey of 600 professionals who own their own websites. Eighty-four percent of respondents reported receiving tangible career benefits from their personal website.

A  Forbes article, when referencing Workfolio, noted that “56 percent of all hiring managers are more impressed by a candidateâ€s personal website than any other personal branding tool – however, only 7 percent of job seekers actually have a personal website.”

How can having your own website help your career? Predrag Lesic, CEO of Domain.ME, offers these insights:

1. It helps you clarify your brand. Can you think of a brand you respect that does not have a website? Would you hire a service provider who didnâ€t have a strong online presence?

“Today, a web presence is a measure of credibility and a powerful tool for communicating what you are all about to your target audiences,” Lesic says. “While it may seem unusual to consider yourself a commodity, as a job seeker, you are marketing yourself to meet a need. Like every good brand, your personal brand should live online.”

2. It gets you noticed. In the Domain.Me survey, 70 percent reported believing that employers review their online presence prior to an interview. In fact, a 2014 Jobvite survey of human resources professionals reveals that 93 percent of recruiters will review a candidateâ€s social media profile before making a decision, and that candidate information found on the Web influences their hiring decisions.

“As employers increasingly turn to the Internet to identify and research potential candidates, you want to be searchable. Your Facebook page may entertain family members and friends, but it isnâ€t designed to highlight your strengths as a job candidate. Conversely, your LinkedIn profile, while providing professional credentials, can be dry and impersonal,” Lesic says. “Not only is your website a fully customizable platform to showcase your personal brand, the savvy you demonstrate in owning your Web real estate and building a site can impress potential employers.”

Creating this online real estate is not difficult, and there are various ways to accomplish it. One way is via “hosted” sites, such as About.me or Flavors.me, which allow you to design your own landing page on their directories. These options result in an online presence, but the URL will not be in your name only.

If you want to own a memorable, personalized domain, you can purchase an address using any of the major domain registrars. Lesic explains: “With .com availability dwindling, a popular choice for personal websites is the .ME extension.”

Once you own a domain of your choice – ideally, “YourName.com” or YourName.me – you can turn to various tools to populate and publish the site, such as WordPress, Wix, Squarespace or Jigsy.

3. Itâ€s more than a résumé. In Domain.MEâ€s survey, respondents were asked which is more important for long-term career success: a personal website or a résumé. The majority (63 percent) favored websites. “A website is interactive, evolving and dynamic,” Lesic says. “Your portfolio, writing samples, testimonials, images and more add color to your professional history. And your siteâ€s design aesthetic and tone of voice help to convey your personal brand.”

4. It networks for you. While in-person networking isnâ€t going out of style, digital networking can help make the job a lot easier. More than half of survey respondents believe their personal sites help them achieve professional recognition, connect them with a network of like-minded professionals and attract new customers.

“Your website never sleeps or takes a day off,” Lesic says. “It makes you accessible to an enormous audience and invites people to engage with your content and to contact you.”

Originally appeared on U.S. News & World Report.

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Jackie Hydock is Director, Global Recruiting at App Annie. The organization taps social media tools to recruit, and she made the following suggestions regarding how job seekers can use social media effectively:

Survey data say recruiters appreciate when candidates post content on their own social media sites, but what about what they should post on employer sites? Do candidates ever post on App Annie’s social media pages? If so, what are some things you appreciate seeing or take as a positive sign?

Jackie: Yes. We have created our own recruitment social media pages outside of our corporate social media sites. The corporate sites serve to share our mobile insights reports, corporate news and showcase how we are revolutionizing the mobile analytics space. Our recruitment social media sites focus on the App Annie culture to give followers an inside view of what it’s like to be a part of the team and offer tips on how to become an “App Annier.” We also use our recruitment social sites to highlight open job positions.

We love gaining new candidate followers and appreciate it when followers like, comment, retweet or favorite our #lifeatappannie and App Annie Instagram posts. A couple of candidates have tweeted that they sent in their application to App Annie and couldn’t wait to hear from us! It’s also exciting when followers retweet or favorite specific job openings. Engaging with us through our social media channels is a great way to stand out among the applicant pool. It shows us that candidates have taken the time to learn more about our company’s cultures, values and beliefs, which is an integral part of our recruiting process. If a candidate is already a user of our App Annie products and broadcasts that on social media — that’s another major plus in our eyes.

What kinds of social media engagement do you appreciate seeing? For example, do you appreciate if a candidate follows you, likes a post, makes a comment, etc.

Jackie: Any attention a candidate gives to our corporate or recruiting social sites makes us feel like they are eager to stay connected and that they want to engage with us. We appreciate the candidates who take time to follow us, whether they are interested in working with us today or just hoping to keep us in mind for the future. If a candidate goes the extra mile to share a job opening with their network, it is a great sign that they would be a positive addition to our growing team. It is our commitment to our followers to keep our feeds interesting and filled with fun and unique App Annie content.

What do you like to see on candidates’ social media profiles? When you look on a candidate’s LinkedIn, Twitter or Facebook page, what are some things that impress you or make you think favorably of a candidate?

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Jackie: We like to see responsible photos and content from people who take their personal brand image and work seriously. Our recruiting team uses LinkedIn heavily and we believe that it is the best place to judge candidates on who they are and what they’ve done in a public forum. We understand that Facebook and Instagram profiles are typically more personal profiles and we are less likely to take those posts and pictures under consideration.

What we are looking for is good judgment. As we recruit, we keep in mind that every App Annie employee is also an App Annie brand ambassador, and we want to make sure our team is made up of those who will reflect our company in the most positive light everywhere – whether they’re on the conference show floor or in the gym. We don’t invest a lot of time in doing heavy social checks on the more personal social media channels, but rely on more formal background checks to assess a candidate’s ultimate eligibility.

Appeared on AOLJobs.com.

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Unless you’ve been living under a rock, you know posting unprofessional information on Facebook can prevent you from landing a job. Employers don’t like profanity, comments about illegal drugs, posts of a sexual nature or excessive misspellings and bad grammar. What they do like, according to Jobvite’s research, is to be able to find you online and to learn about you. If you put time, effort and energy into creating some public information in Facebook, you could find yourself with a new job sooner than you thought.

Recruiters are looking for you.
Recruiters will source new hires where ever they can find them. With the exponential number of people using Facebook and the amount of time they spend there, it isn’t surprising to learn from Undercover Recruiter that 70 percent of recruiters say they connect better with potential jobseekers due to widespread use of Facebook and 85 percent of recruiters using Facebook recommend it as a tool to other recruiters. (Tweet this stat.)

Companies are spending a lot of time, effort and money to connect with you on Facebook. They want you to “like” their career pages, and they hope you’ll post smart messages there. Don’t disappoint them.

Make your information available.
You don’t have to post your vacation photos for everyone to see, but if you want to be found, it’s a good idea to allow certain sections of your Facebook profile to be public, including: Work and Education, Professional Skills and Contact information. Not only will this make it possible for people looking for someone with your skills to find you, it also provides professional information that will help people in your network connect with you when they are in job search mode.

Another benefit of making this data public, it allows you to engage with Glassdoor.com’s“Inside Connections” tool, which provides job seekers access to their Facebook networks to identify people who work at companies with interesting jobs. When people in your network provide public professional data on Facebook, you’ll also be able to access information from friends of friends for networking purposes via this tool. Clearly, making these items public on Facebook helps you be found as well as enhances networking opportunities. Since four in ten job seekers found their favorite or best job through personal connections, don’t ignore this opportunity to tap your online network.

Give them a little something.
Since many recruiters want to know a little something about you beyond what’s on your resume, why not give them a little professional information? Create public updates in your private Facebook page and you have the opportunity to post and share certain items that will be easy for people you do not know to find. This is easy to do.

Follow the link on the top of your Facebook page to check your privacy settings.

Once there, click on the icon that says “Followers” on the left side of the screen. Then, under Who Can Follow Me, select the drop down that says “Everybody.”

This will give you an option to create public updates and for people to “follow” your public updates. Public updates can include links to news about your industry. If you’re in customer service, you can occasionally post a public update about the latest customer service trends. If you are a bank teller, you can post links about your company’s financials.

Answer the key question.
There’s no more important question to answer for job seekers than, “How can I help employers find me?” Facebook could be one way to answer it.

Originally appeared on AOLJobs.com.

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One of the main benefits of using social media is it allows you to be found. In fact, it’s a main tenet of social media; your goal online should be to be discovered, and to magnetically attract people you want to hire you for jobs or consulting opportunities. Traditional media outlets would have you believe the worst thing you can do for your career is post information on social media. They feature big mistakes people make online leading to loss of income and jobs as representative reasons to stay offline.

However, for job seekers and business owners, it’s dangerous to don the online equivalent of Harry Potter’s invisibility cloak. Professional goals are difficult to accomplish if privacy settings are locked down to the point they effectively render the profiles useless. However, reducing privacy puts the onus on the user to understand ramifications of not sharing information they make private.

LinkedIn is clearly a key player in your professional online identity. Your goal on LinkedIn is to connect and engage with people; it’s expected that you will have a LinkedIn profile. Generally speaking, the best advice is to peruse privacy settings and choose the most open (least private) choice. Doing so positions you to be found more easily, and potentially to be invited to apply for opportunities. However, each individual user will have specific goals and reasons to share or want to hide certain information online. Overly tight privacy settings on LinkedIn can lead you to miss opportunities. These tips will help. (Tweet this thought.)

Review and scrutinize your choices on these settings in particular:

Turn on/off your activity broadcasts.
If you’re running an illicit job search, and planning to conduct a major overhaul of your LinkedIn profile, turn this off before making changes if you are worried it will alert your current boss. Consider turning it back on after your profile overhaul is complete.

Because LinkedIn will send out a message announcing that you have a new job if you update your job titles or add a project to your “experience” section, others who sometimes get dinged by this setting are people who own businesses and decide to change their official titles or people in jobs who update their job titles to be more descriptive or interesting. The last thing this group wants is for people to think they’ve taken new positions.

Communications.
Be alert and aware of how LinkedIn works by keeping an eye on messages you receive from the network. Check the “Communications” tab under settings to ensure you do receive the type of messages that will help you decide what you want to share with others.

Select what others see when you’ve viewed their profile. If you’re doing some “undercover” research on colleagues or competitors, feel free to set this to “anonymous.” However, leaving the setting locked down prevents you from seeing who is viewing your profile, and that represents lost opportunities. In general, it can be a good idea to let people know you’ve viewed their profile, especially before an interview. It makes you appear to be thorough and diligent about your research.

Select who can see your connections.
Some people worry they’ll compromise their privacy by allowing people to know who is connected to them. If you are in such a cut-throat field that your livelihood is in jeopardy if your connections are revealed, by all means, make this private. However, keep in mind, if everyone locked down this setting, networking on LinkedIn would be severely thwarted.

Change your photo profile and visibility.
This is a non-negotiable: your photo should be viewable for “everyone.” Otherwise, people who may want to learn more about you may be discouraged from reaching out because they see the default “shadow face” LinkedIn inserts in lieu of a picture.

Don’t forget to keep an eye on privacy settings; don’t set them and forget them. Be vigilant and make sure your settings match your goals, and you’ll be more likely to win new opportunities.

Originally appeared on AOLJobs.com.

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The study further indicated that while a majority (92 percent) of employer respondents used LinkedIn, 58 percent also tapped Facebook, 31 percent use Twitter and 25 percent use Google+. Less than 10 percent of employers used sites such as YouTube, Pinterest, Myspace and Foursquare.

Candidates can take advantage of employers†interest in reaching out to them via social media to find their next jobs. Stéphane Le Viet, founder and CEO of Work4, has worked with companies of all sizes, industries and locations to implement hiring strategies on social media. He offers the following tips to job seekers on best practices to leverage social media tools during job search.

Use every network that makes sense for you. Donâ€t limit yourself to “professional” social networks. As SHRM research notes, employers are not only looking at LinkedIn. “At a minimum, most companies today use Facebook, Twitter and LinkedIn to reach job seekers,” Le Viet notes. “At the very least, job seekers can follow companies and brands through these channels to stay updated on new employment opportunities directly within the social networks where they already spend a lot of time.”

Does this mean every job seeker should actively post on all of these networks? Not necessarily. While you can use the various networks to follow information and insights from different companies, if youâ€re not capable of sending out short messages, you probably shouldnâ€t tweet.

Find the networks that take advantage of your best skills and become active there. If you like to create short updates, use Twitter. If you are a talented writer, blog on LinkedInâ€s platform or start your own blog. Are you in a visual field? Did you know you can create photo collages on Twitter to post via tweets when you use the mobile application? Or upload your photos on Facebook and be sure to make those posts public and searchable. If youâ€re capable of posting great content on all of the major social media networks, by all means, do so. However, only participate where youâ€re showing off your best professional content.

Identify your target audience, “like” and engage with them. “Social networks are no longer just about connecting with friends,” Le Viet says. “Both Facebook and Twitter have evolved into an ecosystem of individuals, brands and employers. Companies are investing in their social media presence, giving job seekers plenty of options for interesting content to like and follow.”

Donâ€t underestimate how interested hiring managers are in finding you online. Many of them believe they can connect with the best candidates using social media. If you want to be considered in that group, you need to be sure to spend your time in networks where youâ€ll be able to connect with them.

Even if you donâ€t spend a lot of time posting content to various networks, be sure you visit, “like” or “follow” the companies that interest you – especially if you’re not in a confidential job search. “Hiring managers are always looking for good cultural fit, so the fact that a candidate is already a fan is a good start. You can take it a step further and show a prospective employer youâ€re really engaged and interested in working for them, simply by commenting on and sharing company posts,” Le Viet says.

Be searchable. Make sure to optimize your online profiles by identifying keywords that employers will use to search for someone like you. Donâ€t forget to add professional skills to your Facebook profile and make those sections public. “With the introduction of Graph Search, recruiters are turning to Facebook to search for individuals whose profile details match open jobs,” Le Viet says. “Additionally, companies are using Facebook ads to target people by location, interests and other criteria.” You can keep friends, photos and other aspects of your timeline private while making other profile details like job history, skills and location visible to the public and to your next potential employer.

Originally appeared on U.S. News & World Report

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Jobvite’s Social Recruiting Survey from 2013 contradicts that assumption. Jobvite found approximately 40 percent of the job seekers and 55 percent of the recruiters polled are active on Twitter, which is reason enough to consider the site viable to exploit for job opportunities. Additionally, a January study from the talent acquisition software company iCIMS found 51 percent of jobs posted to social media can be found on Twitter. These data points, combined with Twitter’s fluid, transparent and approachable nature, make it a unique social site and fertile ground for job seekers.

Iotronics Corporation helps job seekers use online services to leverage social media, and its product, Twesumes, help job seekers optimize their profiles to be discovered. Klaus Obermeier, the company’s CEO, offers the following tips for using Twitter for your job search.

What to tweet. All of us have something to contribute and Twitter makes it easy to share, interact and build your own brand at the same time. Decide on your tweet themes before you get started. Be sure to use hashtags to label your tweets and make them easier for like-minded people to find. For example, if you are a professional looking for a job in technology with a sustainability and green focus, you could share information and news from all three topics in your Twitter stream and use hashtags such as #greentech and #jobs, to help make your tweets searchable and to find job postings and related content on the subject. Troll streams of recruiters or others in your field to choose the best hashtags, or check out a tool such as hashtagdictionary.com.

Find great people to follow. Twitter is full of great content, experts, forums and resources. There are also thought leaders, brands and organizations to follow that could be helpful for job seekers. Once you find people tweeting about content that interests you, itâ€s much easier to see its professional value. Search for recruiters, people who work in organizations that interest you and the Twitter streams from companies themselves. Youâ€ll also want to identify thought leaders in your industry; industry news sources and individuals who can help with your job search, including career coaches. Use Followerwonk.com to search Twitter bios and identify if people list their employers. Check out Wefollow.com, which allows you to search for keywords to find interesting people to follow.

Engage with people. Share and attribute articles, news and updates consistent with your brand. Encourage follow backs by engaging in the conversation and giving a “hat tip” to others by retweeting (or forwarding along) their content.

Use a Twesume. If youâ€re in active, public job search, integrating a Twesume as part of your overall Twitter strategy gives you a streamlined way to communicate your top selling points, but only if you already have established yourself on Twitter. “A twesume is a tweet with intent – it allows you to communicate your key attributes, skills and background – all in 140 characters or less,” Obermeier says. “Key components of a twesume include job industry, title you are targeting, geographic target, relevant certifications, technical skills, soft skills and degrees. Because the twesume is only 140 characters, it also should include a hyperlink back to informative and supportive contents such as a social profile.” You can use your LinkedIn URL or other online social résumé or portfolio to provide more information. Obermeier reminds users, “Itâ€s key to use hashtags to make the tweet more searchable. Popular hashtags to consider include: #Hireme, #Jobs and #Twesume.”

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