To conclude this week’s posts about cover letters, a few points about following up…

What About Follow Up?
Follow up of your letters is essential! The success of your job search will be directly related to how well you do this. Employers simply do not have enough time to respond to every letter they receive. Consider preparing a script to help you make your calls. Try to make your calls between Tuesday and Thursday and either first thing in the morning (8:30-9:00) or at the end of the day (4:30-5:00). These are times you will catch more people at their desks.

Try to avoid leaving a message on an answering machine if possible. If you do not leave a message, you have the option of calling a few more times and thereby keeping the “ball” in your court. However, if you call at various times and never reach a person, leave a message with your name, that you are following up on correspondence, request a return call, and leave contact information. If you do not hear from them within a week, try again. Your persistence should pay off.

If you do not have any luck reaching someone via the telephone, it is not a bad idea to touch base via email. Explain that you are following up regarding applying for a position and that you will continue to try to reach them by phone.

Be persistent without harassing the recipient and you will make an impact.

Keppie Careers is here to guide you in your job hunt: www.keppiecareers.com.

Photo by Mark Witton

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Now that we’ve established that many organizations still seek and expect to receive a cover letter, it seemed a good time to add some cover letter tips to Keppie Careers’ blog!

What Is A Cover Letter? What’s the Point?
Like all job search correspondence, a cover letter is a sales pitch. It’s an introduction to your resume and should be interesting enough that the reader will want to read more about you!
Create a new, targeted cover letter for each position.

Often this letter is the first contact you have with a prospective employer. A neat, concise, well-written letter can entice the employer to read your resume with greater interest and improve your chances of getting an interview.

How Should Cover Letters Be Organized?
A lot of cover letter advice mentions breaking the letter into three parts: Introduction, Body, and Closing. I adapt this advice for cover letters and use the following format:

1. Opening Pitch. Why are you right for the job? Sell yourself here. Be sure to take your cues from the job description, which is (more often than not) highly detailed and involved. Take advantage of all the information available to you to craft a spot-on first sentence that will appeal to your readers. Your first paragraph should focus on what you have to offer relative to the employer’s needs. A good opening may be something along these lines: As a leader and manager, I develop, build and maintain strong relationships.

In the past, coaches encouraged job seekers to start their letters, “I saw your ad in X publication and am writing to apply for the position of ________.” You do need to state the position in which you have an interest, but this should not lead your letter. Of course you are applying for the job – so is everyone else! What makes you special or unique? THAT is how to lead your letter.

2. Highlights of Qualifications. The second section should hone in on the reasons you are perfect for this job. Research the organization beyond the job description to find links between their needs and your skills. If an organization makes a big deal about their values, feel free to use that information to inform your letter. Use bullet points to group your qualifications. I suggest choosing three headers and selecting no more than 3 bullet points for each header. You can use parts of your resume, but do not simply repeat your resume. You want to use the letter as a hook to interest the reader in learning more by reading your resume. For example: My work ethic and standards fit perfectly with X Company’s values of “Honesty, Integrity and Respect for People.” Some highlights: (List highlights as bullets under these headers.)

3. Call to action. Make a point to let the reader know what you want – an interview:

I hope you agree that my extensive experience in project management and well developed written communication skills are solid matches for X Company. I look forward to putting my ideas, enthusiasm and energy to work for your team and will contact you the week of ____________ to discuss the many links between your needs and my skills.

You must follow-up as indicated. Mark your calendar appropriately.

Read more about cover letters from Keppie Careers:

Don’t Skip the Cover Letter
Cover Letter Inspiration
Mo’ Cover Letter Tips

Need a great cover letter? Don’t take a chance on sending out something that doesn’t represent you well. Keppie Careers is here for you! www.keppiecareers.com

Photo by Leo Reynolds

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