Most of my clients ask, “How can I network well? What steps should I take?” Dean Lindsay’s book: A Progress Agent’s Guide to Cracking the Networking Code – 4 steps to Priceless Business Relationships, offers a lot of terrific ideas for all job seekers and careerists, as well as entrepreneurs and anyone hoping to succeed in business.

I love acronyms…(what would we do without STAR and PAR stories for interviewing?) The title of Dean’s book incorporates a crucial acronym.

CODE stands for:

C: Create Personal Curb Appeal
Effective networkers feel successful and display a genuine desire to help others progress. They look and act the part of someone with whom you would want to have in your corner.

O: Open Face-to-Face Relationships
Effective networkers research the various networking options and commit to a networking strategy. They get out and about and reach out. They open relationships.

D: Deliver Solid First Impressions
Effective networkers know the first impression sets the foundation for all future impressions and make sure it is a good one.

E: Earn Trust
Effective networkers follow-up and keep in touch. They stay involved with the people they meet and earn their trust through a series of progress based impressions. They continually find ways to help. This is where most ineffective networkers drop the ball.

Dean acknowledges most peoples’ perceptions of networking as something manipulative or excessively self-serving. He goes on to explain how those are misperceptions of networking – and convinces the reader that networking is about relationship building.

His assertion that people we meet should ideally view us as offering “progress, not change” is an interesting and perceptive point! Let’s face it, when we hope to engage in a relationship with someone, most of the time we aren’t looking to make a change in our lives. Dean notes, “It is natural to resist change but we embrace progress (p. 26).” If you “genuinely want to understand and help fulfill the needs of others,” a key factor for networking success, Dean offers a step-by-step guide to help readers “Be progress.”

I love the messages in this book: “Don’t make networking more complicated than it needs to be (p. 47).” “You make a much more powerful impression, a much more memorable impression being interested in others rather than trying to be interesting to others” (p. 95).”

But Dean doesn’t just offer quotes and platitudes – he shows readers what they can do to become successful at networking. If you’ve been uncomfortable or hesitant in your in-person networking, this is a great book to give your plans a jump start. I hope you’ll enjoy reading it as much as I have!

It’s your lucky day…Dean is giving away several copies of his book to my readers. All you need to do is share a brief comment or story below about networking. Do you have a success story? Or, tell us what makes networking difficult for you. At the end of the week, I’ll randomly choose several winners. (Be sure to give a correct email address so I can notify you.) Feel free to enter at each of my blogs to increase your chances of winning:

Examiner

GreatPlaceJobs

Secrets of the Job Hunt

Need more help to get your job search running? Contact me for advice and coaching to get your career in gear!

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