Richard L. Knowdell spoke at the Career Management Alliance conference, and I was intrigued by his suggestion that coaches advise clients to OMIT skills from their resumes if they are skills the job seekers do not enjoy.

In a tight job market, this advice seems extreme, or even foolish, on first glance. Shouldn’t we all be marketing everything we have to offer? It’s a recession, after all! So, I posed the question on Twitter: Should job seekers leave off (or de-emphasize) skills on their resume that they do well but don’t enjoy?

Veronica replied, “As job seeker, I don’t think should leave off any skills that could help get a job. Each circumstance individual.” @vmodarelli

Sam Blum, Co-Founder and CEO at Razume said, “Resumes are marketing documents, not statements of personal interest. I say list any skill that can give you an advantage.” @samblum

Reasonable replies, certainly.

However, my goal (and that of my colleagues in the career coaching world) isn’t only to help people find and land jobs, but to secure positions doing what they enjoy. My friends who are experts in personal branding have a different take!

Deb Dib, a CEO coach and personal brand expert explained: “I leave them off/give subsidiary placement. Don’t want burnout skills attracting interest; fit won’t be right.” @ceocoach

Walter Akana, a life strategist and personal branding expert said, “Yes, deemphasize skills that you don’t enjoy. Emphasize ones you do – provided, of course, what you offer creates value!” @walterakana

This makes a lot of sense to me. Why attract opportunities that may be a bad fit?

Two social media/marketing professionals had some practical advice:

Avi Kaplan suggested: “Leave everything on applicable to each job & don’t apply for roles needing skills you don’t want to use,” which Neal Wiser echoed, “If a job seeker doesn’t like doing something, they shouldn’t apply for that job.”

Think about it…Are you over-emphasizing skills you are not motivated to use on your resume? How much time do you spend thinking about applying for and targeting positions that you would enjoy doing? Are you applying for just “any old job?”

I hope this is food for thought…I’m open to your “take” on the subject, but I hope you’ll seriously consider focusing your job search in areas that appeal to your motivated skills. I’m happy to help. Follow THIS LINK to learn more about me and how we can work together to optimize your resume to help you land the job you love!

photo by BPM

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Every once in a while, career experts get ourselves all wrapped up in the raging controversy: How important is your resume? The question – is it key to your search, or, with linkedin and other online tools, is it as outdated as a rotary phone?

In the past, marketing guru Seth Godin’s post suggesting that if you are exceptional, you don’t need a resume, got everyone buzzing, and there is new buzz on the Career Hub site, with my colleague Deb Dib’s post on the subject.

I recently quoted executive recruiter Thad Greer, author of The Executive Rules, as saying that the resume is“probably the most important professional document you’ll have in your entire life.”

So, which is it? How important are resumes for job seekers?

If all job seekers fully engaged in the type of networking that enhances their ability to use the “pull, not push” job search methodology, it is true that the resume would become less important as a first-line contact point.

I advise my clients to participate in Web 2.0 strategies to “pull” interest from potential employers. LinkedIn has become the absolute “must have” online presence and Twitter is a terrific way to share information, network and yes, promote your “brand.” Facebook, when managed well, has a lot to offer as a third-line strategy.

For strong writers, I suggest (1) authoring a blog and/or (2) leaving smart comments on blogs related to your industry. These are terrific ways to showcase your knowledge and expertise.

Then, of course, there are all of the in-person networking strategies professionals should use to enhance their profiles in their fields.

So, if you are good enough at using these strategies (or, as Seth Godin has said – if you are exceptional), you may be invited to apply for or interview for a job before you’ve provided a resume. However, as noted above, most organizations will request a resume at some point in the process. The likelihood is that it will be at the same time they ask for you to apply. (As in – “We are very interested in learning more about how you can contribute to our organization. Please forward your resume to….”) As noted above, recruiters clearly need to see a resume.

Does all of this mean that the resume is less important? Ultimately, I don’t think so. While it may not always serve as the employer’s first impression, it is still key to support the positive view a job seeker needs to promote. The fact is, most people will still rely quite a bit on the resume if they want to get the call for an interview.

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