Many on the call were thinking, “This sounds an awful lot like another Facebook app, Branchout.” (I know I was thinking it!) In fact, I’ve written about Branchout, which Mashable notes has more than 800,000 users (compared to LinkedIn, with more than 100 million members). Both Branchout and BeKnown try to leverage Facebook’s more than 750 million (!) members and hope to provide a go-to, “professional” space within Facebook. Since statistics show so many more people use and spend time on (in) Facebook, I’ve been advising job seekers to clean up their Facebook profiles for job-hunting purposes for some time now. I devoted an entire chapter to Facebook in Social Networking for Career Success, because I believe it’s important to “go where the people are” when it comes to networking online, and the people are on Facebook!

Having a professional profile on Facebook helps allow job seekers to connect with companies hosting Facebook pages and helps make it easier to connect with recruiters on Facebook.

While a professional online profile is a good idea, Monster makes a point to note its app allows Facebook users to:

·         Easily invite contacts from other social networks to expand their BeKnown network beyond their existing Facebook friends

·         Keep social activity with friends and family separate from work-related activity with professional contacts

·         See who among their professional contacts on BeKnown is connected to a company or job opportunity of interest

·         Connect professional networking to Monster’s job search and browse tools and import their Monster profile to BeKnown from right within the app

For companies, Monster explains that BeKnown:

·         Opens up a vast source of potential global talent on Facebook – Facebook’s estimated 750 million members span ages, income levels and ethnic groups

·         Creates new recruitment-focused visibility opportunities and extends job posting reach in a high engagement environment

·         Increases engagement opportunities with so-called passive job seekers, as BeKnown users follow company job and network activity

·         Activates recruiter and employee networks as referral sources

What’s especially unique about BeKnown compared to other apps?

Monster explains it will include a “Social Referral Program (SRP), which encourages BeKnown users to pass along specific jobs through their BeKnown network.  The Social Referral Program amplifies a company’s employee referral network and extends reach to passive candidates.  Currently in beta, the referral program will be rolled out to select Monster customers.”

I had a chance to ask a few questions I thought would be important for readers to know.

My first question: “Is this an application marketed for job seekers, since it’s from a company best known for its job board?”

The answer was “No, it’s for anyone who wants to build a network.” In particular, it aims to offer a tool to people who have not already grown their LinkedIn network, for example.

My second question related to the jobs that will be posted on the site. I was concerned about verifying the companies and avoiding scam artists from moving in to collect information from unsuspecting job seekers. I understand there will be some verification. (We’ll see how this all plays out.)

I started using BeKnown, and, so far, I like it! Stay tuned for my first impressions. In the meantime, if you’d like to try it out:

For more information, follow these links to join BeKnown (http://www.beknown.com/landing) and to learn more about how it works (http://www.beknown.com/landing/howitworks). And, feel free to connect with me there. I’m planning to have an “open” network on BeKnown.

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There is a reason we hear more about people losing their jobs based on what they do on Facebook than about those finding jobs as a result of their activity there. Let’s face it (no pun intended!) — it was intended as a social network; it’s a place where people go to unwind, unload and vent. It’s where they go to show off their vacation photos or share a video of their infant’s latest sneeze.

That in mind, you can still create a professional-looking profile on Facebook that may very well be the link you need to land your next job. If you’re looking for a new job, you will want to take advantage of every useful tool. I’ve suggested five steps to help you get started on the right foot on Facebook. Read them on my Social Media and Job Search column at Job-Hunt.org.

If you want to learn how to look for a job today, check out The Career Summit…more than a dozen online presentations (including mine) to help you land that next job!

photo by laikolosse

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Career columnists like Anita Bruzzese (USAToday), Sarah Needleman (Wall Street Journal), Vickie Elmer (Washington Post) and Alison Doyle (About.com).

Recruiters, including Heather McGough (Microsoft), Jeremy Langhans (Starbucks), Richard Cho (Facebook) and Susan Strayer (Marriott Intl)

Authors, such as Alexandra Levit and Jonathan Fields.

Coaches, including Paula Caligiuri (professional career counselor), Alison Green (career advisor with non-profit expertise), Jason Seiden (executive coach) and Jennifer McClure (business process coach). I will cover resumes and job search/social media coaching in my session!

Plus, Mary Ellen Slayter (career advisor and senior editor, SmartBrief), Ryan Paugh (Community Manager for Brazen Careerist) and Susan Joyce (Job-Hunt.org Job Search Expert).

The site explains:

You buy one ticket and you have access to 13 sessions covering all aspects of job seeking and career management. The difference is you have control – you can access the information live, or whenever you like, since it’s all online and archived. Live sessions run between October 26th through November 17th. General sessions will be held every Wednesday, between 3 and 6PM ET.

You get invitations to all of our career expert sessions which you attend online. If you miss anything, log in to your account and access the session archives. We will record everything so you will have unlimited access to the classes. You can go back and listen at your convenience.

Why THIS summit? Because it’s the one-stop shop for the most relevant career expertise in the market today. There is a lot of “career expertise” floating around out there. We used a tough and cynical eye to handpick the experts we thought were most helpful and actionable – given today’s economy, given today’s social networking environment, and given what’s coming next. Check out our agenda to see what we’re talking about.

Sounds good? You really can’t lose, especially with early-bird pricing. You get all of this, plus bonus materials and a chance to win a career makeover for only $99 if you sign up soon!

Learn more by CLICKING HERE FOR MORE INFORMATION.

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Anyway, the few comments made it clear that Bill and his wife (who apparently have some kids) were going to make a go of their marriage, which had apparently been on the rocks. (I guess that would be “complicated” in FaceBook lingo.)

None of this would be all that interesting or topical for me, except Bill’s comment at the end of the messages congratulating him  for sticking it out. He said, “Ya, we’re going to give it a go. Don’t tell anyone as I haven’t told my family yet. I didn’t realize Facebook was going to post it.”

Hmmm…Maybe not the best idea to announce your “status” on a social network if you want your friends and family to know first. Why didn’t Bill realize that Facebook was going to announce his status to the world? Or, at the very least, that it was not going to be “their little secret?”

I was thinking about this in light of the buzz about Facebook founder, Mark Zuckerberg’s recent comments about privacy. In an apparent about-face on the subject, he indicated that today’s consumer is not as interested in privacy as in the past. PC World quoted him:

“People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that’s evolved over time,” Zuckerberg said. “We view it as our role in the system to constantly be innovating and be updating what our system is to reflect what the current social norms are.” Zuckerberg then pointed to Facebook’s recent privacy policy change that made user’s key information open by default as an example of the social network’s willingness to reflect “current social norms.”

For those unfamiliar with the recent changes, Facebook recently changed settings to allow your name, profile picture, gender, current city, networks, friends list, and all the pages you subscribe to to be publicly available information on Facebook. What does this mean to you? Everyone on the web can see it; it is searchable. (Yes, that means Google can come looking for you.)

Making the default “public” is kind of  like when you sign up for anything and the default is to subscribe to their newsletter and learn more information – not taking action is so much easier, many businesses get subscribers who had not intended to hear from them ever again. By the same token, if you’re not paying a lot of attention and being vigilant, you may be sharing more than you intend to online.

And, if you are my old high school friend, you are sharing because it feels natural, only later realizing the ramifications. Think about it…If you are who Google thinks you are, you need to step up and make sure you actively manage what it sees and knows.

–

Don’t forget that clear, concise, optimized job search materials AND a strong, well executed plan are key for job search success! I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by Bill Gracey

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I don’t write very much about using Facebook for your job hunt. Why? Honestly, it’s not my favorite social network. I’m a bit of a Twitter fanatic, and LinkedIn is an obvious social networking tool for job seekers. I usually say that Facebook is my #3 “go-to” social network for job seekers.

That said, you may have read recently that Facebook has reached over 300 million users. We know that, if it were a country, it would be the world’s 4th largest. My friend Dan Schawbel tweeted stats that LinkedIn just hit 50 million users and Twitter has ~20 million.

So, it would be unwise to ignore how job seekers can mobilize their Facebook networks for professional networking. That’s why I was so excited to read THIS POST by Sarah Welstead, a Recruitment Marketing Consultant who works with Head2Head and RetiredWorker. She really nails down some great reasons to re-look at Facebook.

Some of her points? (In bold – commentary is mine.)

Just because it’s ‘fun’ doesn’t mean it’s not ‘productive.’

Au contraire, mon frere. (Ah, Facebook reminds me of high school – just something my old friend used to say!) How amazing is it that something that is a “guilty pleasure” for some can actually be useful! How is it useful to reconnect with old high school (or grade school!) friends? Read on…

Still a ‘sphere of influence’ – just a different sphere

You need to network? Well, Facebook is a network! I have a colleague who mentioned that she gets a lot of referrals from connections on Facebook, as her high school friends are all professionals now, many of whom need resumes and job search help.

Similarly, you can connect with friends on Facebook for professional information and advice. You never know who knows someone who knows someone.

Your school friends have grown up into successful people – who’ll make great business contacts!

Welstead notes in her piece: “Remember, people tend to move in peer groups:  That means that if you’re ambitious and successful now, the kids you hung with in high school or university, and the friends you made in your first career jobs in your early 20s, have probably gone on to be successful and ambitious, too.  In other words, they’re worth knowing for professional reasons.”

So, if you use Facebook only to take quizzes and complain about your spouse, it probably won’t be terribly useful for professional networking. But, if you include enough information to let people know about the professional you, it can be a very personal and successful way to connect.

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“It is the one certainty in today’s environment – change is inevitable. Dynamic market conditions necessitate the timely and continuous deployment of thoughtful strategies and approaches.”

It doesn’t surprise me that these sentiments lead Mark Stelzner’s business site.
If you haven’t heard of Mark, you’ll be interested to know that he is a human resources consultant who, while pondering the excessive number of layoffs and out-of-work people who could benefit from resources and support, sent out a tweet that started a fast-growing, timely and thoughtful movement to help job seekers!

The tweet:

Apparently, his followers, including many recruiters, were game! The resulting business, JobAngels, has become a viral Twitter phenomenon, growing to over 1,700 followers in just a few short weeks and nearing 3,000 across Twitter, Facebook and LinkedIn since Mark’s initial message on January 29th. JobAngels now boasts a website (in development) that Mark refers to as the theoretical prodigy of Match.com and LinkedIn. More specifically, he said “If Match.com and LinkedIn had a child, this is what it would look like.”

I recently had a chance to speak to Charee Klimek, Chief Marketing Officer, COO and Guardian Angel. She originally became acquainted with Mark via Twitter, as did the rest of the core organizing team: Deirdre Honner, Chief Connection Officer and Guardian Angel and Chris Bailey, Chief Technical Officer and Community Manager. Charee marveled at how individuals in the community embraced the movement aimed at bringing like-minded people together for the common goal of helping just one person find a job.

Charee explained that JobAngels is working on becoming registered as a non-profit organization whose mission, vision and values will align with the generous outpouring of support this movement has engendered. JobAngels plans to maintain the “high-touch, high-tech” presence they have fostered and maintained since Mark’s original tweet. The organizing “Angels” (all volunteering their time) hope that their efforts to grow and strengthen this movement will serve as “sandbags” helping to stave off the flood of unemployment, one person at a time.

What do you need to know to get involved? If you are interested in helping to network or able to hire someone, simply follow @jobangels on Twitter or join their LinkedIn or Facebook communities and alert them that you are willing to be an ‘Angel.’ If you are looking for a job, feel free to DM @JobAngels with your location and the type of position you seek; they will broadcast your request for an Angel using #jobangels. You’ll also want to follow the hashtag: #jobangels to keep up with the stream of information on Twitter.

I have already experienced the amazing reach of this network myself! I tweeted a request for a client, a photographer in Georgia, and almost immediately heard back from a contact in Chicago who offered to try to help! Amazing!

Charee noted that the Guardian Angels believe that “every bit of help from an Angel, no matter how small, sets the foundation for a successful career search.” JobAngels seeks success stories as a result of this nascent movement. If you have a story to share, they ask that you send it to stories@jobangels.org.

As hundreds of people roll up their sleeves to help – and job seekers recognize the value of “loose” networking connections – it’s only a matter of time before the stories start coming in!

Need help with your search? Assistance using Twitter and other social networking platforms to fuel your search? Contact me – I can help!

 

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Last week, I reported on an experiment that Willy Franzen, from One Day, One Job conducted with new college grads who posted ads on Facebook advertising their interest in working in specific industries.

The technique is bold, a bit different and did result in some networking opportunities for the 20-somethings who participated. However, the fact is, advertising a job search on Facebook isn’t a strategy for every job seeker, as you run the risk of looking a bit desperate, which isn’t exactly the persona most hiring managers seek.

So, is Facebook useless for your job hunt? Absolutely not! Networking is the #1 way people find jobs, and, contrary to popular belief, not all of those networking connections are the result of “close connections” – such as your brother-in-law hiring your next-door neighbor. In reality, making connections in a variety of settings will help propel your search.

In fact, the New York Times recently published an article, The Brave New World of Digital Intimacy, which emphasizes the importance of expanding your network beyond your immediate circle:

This rapid growth of weak ties can be a very good thing. Sociologists have long found that “weak ties” greatly expand your ability to solve problems. For example, if you’re looking for a job and ask your friends, they won’t be much help; they’re too similar to you, and thus probably won’t have any leads that you don’t already have yourself. Remote acquaintances will be much more useful, because they’re farther afield, yet still socially intimate enough to want to help you out.

This idea is also proven in Malcolm Gladwell’s The Tipping Point, an excellent read for those interested in being connected!

Facebook offers many opportunities for connecting and expanding your network. Phil Rosenberg recently suggested the following ideas to use Facebook groups to expand your network:

Post the right message:
Commenting and posting links to industry articles in the spirit of sharing shows you as a giver and an expert at the same time. Make sure that the article or message is relevant to the group.

Start the conversation:
Brag. If you’re creative, write about successful projects you’ve been involved in (you may not be able to include the company name if you can’t disclose). Again, this is sharing with the audience, and is both appreciated, and demonstrates your expertise.

Continue the conversation:
Comment on posts that others have started. Include more ideas than just “I agree”.

Include links:
Sign your post or comment with your signature block with live links to your Facebook, LinkedIN, personal Blog, personal webpage, etc. Why? Links get you Google and Yahoo rankings.

So, while you may not be a 20-something willing to advertise your job hunt, don’t discount Facebook as a place to propel your job search!

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Need help with your hunt? We can help you get your job hunt in gear! Visit Keppie Careers online for information about our services: www.keppiecareers.com.

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Willy Franzen, from One Day, One Job, “an insider’s guide to unique and exciting entry-level job and career opportunities for recent college graduates,” recently ran an experiment with new college grads to see if posting ads about their desire to work in certain companies (Disney, Sprint) or certain fields (publishing, entry-level) could propel their job searches to the next level.

Although none of the 5 new grads who participated in the experiment landed a job as a result of their ads, they did have some interesting results. Willy notes some key takeaways:

1. The most successful students were those who targeted a single company with a very specific ad that mentioned the company’s name in the text.

2. Targeting by location draws too many extraneous clicks and seems to have a low return on investment.

3. Spending more on ads leads to more responses.

4. This method is best suited for targeting larger employers with significant populations of Facebook users.

So, should everyone advertise their job search on Facebook? I don’t think so, but I think there is a lot of potential for expanding your network as a new or recent college grad. For a more senior person seeking an opportunity, I think it may border on seeming desperate!

Some other important points…
Consider this type of marketing as part of your networking plan. I believe the best way to approach this is to hope to make connections who may be willing to help you with your job hunt.

Spend some time sprucing up the site where potential connections will wind up when they click through your ad. If that site is your linkedin profile, optimize it before you set up a campaign. If that site is your blog, make sure the blog is up-to-date and current and would appeal to your target audience.

Willy also notes (and I agree) that sealing the deal is key in this strategy. Just because you have an ad and people click through to learn more about you doesn’t mean that you will get a job. Your follow-up and ability to demonstrate why you are a great networking link (and a great hire) depends on how you manage the follow-through.

If you want to receive free up-to-date tips to help with your job hunt, Click here to subscribe to receive future blogs sent directly to you!

Need help with your hunt? Did you know we offer a resume consulting service? We advise, you write! Or, hire us to write your resume for you. Visit Keppie Careers online for information about our services: www.keppiecareers.com.

The post Facebook May Propel Your Job Search Networking appeared first on Keppie Careers.

My family moved away from my home town in the suburbs of Chicago when I went to college. Moving so far away, it was hard to keep in touch with any but my very closest friends from that time. (I know this probably seems a foreign concept to students today, but this was before social networking and Web 2.0. Think actually PAYING for long distance calls – made while tethered to a phone with a cord – and needing to mail letters!)

This nostalgia led to a little flurry of activity in my FaceBook account, which leads to me today’s post. Randomly (it seems), I’ve all of the sudden been compelled to spend time “friending” neighbors from my home town, classmates and even more distant aquaintances from high school. (Being more of a linkedin kind of gal, I admit to not spending a lot of time pursuing FaceBook connections in the past.)

We exchange a note, maybe post something on our “walls,” view photos…There’s no long-term investment of time or energy to touch base, and it is comforting to know that maybe I won’t lose track of these old friends again.

I like that this group of people who share a bond with me, albeit distant, is out there. I know that I’d be happy to help or support any of them if I could, and I think they would do the same for me.

L

Luckily, I am not in this flurry of networking activity because I “need” something from any of these contacts. (It’s really more of a nostalgia thing.)…Which leads me to connect this post to a relevant career topic!

With prices going up and salaries going down (and some jobs becoming fewer and further between)….

NOW is the time to enhance, re-build or create your network.

Networking is about relationships…Most of us have relationships that we’ve let fall by the wayside. Maybe a little revival isn’t a bad idea.

Using social networks – which may or may not lead to offline meetings – there’s no specific time committment, no small talk (really), no “what do I wear to go to that event.” Reaching out is as easy as a click of the mouse, some exchanged emails and touching base once in a while. FaceBook gives you everyone in your networks’ birthdate – consider sending a note to remember their special day.

Baby steps to online networking are okay – find some “friends,” see if there may be some potential revived relationships and nurture them.

Stay tuned for more on FaceBook for job hunting…

Looking for a job? Keppie Careers will help you every step of the way? Need a great resume? Take a look at our resume transformations!

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