You know you’re going to be seeing lots of new and old friends and family members this holiday season, so you may as well make the most of the season to improve your opportunities for jobs or gigs! Make this season your best ever; end this year with some strong holiday networking. Keep these Thanksgiving networking tips in mind.

Self-assess. Know what job you want; be specific and targeted. Identify companies where you’d like to work and be prepared to mention several organizations’ names. Do not plan to be the “I can do anything” job seeker. While you may think it’s a good idea to keep your options open, this approach usually backfires. No one wants to hire or refer someone who seems unfocused or confused about next steps.

Learn how to introduce yourself. We’ve all heard of the “two-minute elevator speech.” Forget everything you know about that and pare your talk down to 30 seconds or less. In less than 100 words (35-50 is better), practice saying what skills you have and mention a key accomplishment. While you won’t launch into this pitch the moment you meet someone, when you’re prepared to discuss your best professional qualities, you’ll be able to make the most of a good contact.

Research the guest list. It’s always best to be prepared, and when you do a little sleuthing, it’s not difficult to find out who plans to be at the event. Many invitations are electronic, and the social profiles of attendees may be prominently displayed on RSVPs. Look up the people who plan to attend. Find their LinkedIn profiles and read their Twitter streams. Identify several interesting contacts and make a point to speak to them.

Keep in mind: you want to identify people who could know someone working at your targeted list of companies. Be aware: these networking contacts may come in surprising packages. For example, the neighborhood busy-body probably has all kinds of great contacts. So does the bartender at your neighborhood pub—or the person tending bar at the party you’re attending. Don’t cross anyone off your list of good people to meet.

Create snazzy business cards. Even if you’re not currently working, you should have professional looking business cards that give the recipient easy access to your social media profiles (for example, your LinkedIn URL). Include your pitch on the card. For example, for an accountant: “Save clients an average of 20% off their tax bill using time tested, effective accounting strategies.”

Dress the part. Even if it’s a casual party, make sure to choose something to wear that looks sharp and in style. If you haven’t bought clothing in years, it’s a good idea to shop the sales and pick out one or two items that really flatter and make you feel confident. Consider wearing a conversational piece to help make yourself memorable. A colorful, in-style scarf or tie can do the trick.

Be a listener. Make sure people don’t sense that you have an agenda when you meet them. Ask questions so you can learn something about the person’s hobbies and interests. Use your research to help you ask quality questions and be a good listener. Everyone likes to talk about themselves, so if you’re a good listener, people will remember you.

Ask for a follow-up meeting. Use your in-person networking time to request another meeting in a quieter location. For example, if you’ve had a great talk, and you think there is potential for you to be able to help each other, say, “I’d love to follow up with you and explore how we may be able to be good resources for each other. How about if I send an email tomorrow suggesting some dates to meet for coffee?” You may even want to ask the best way to get in touch—email or phone.

Say thank you—and good bye. Don’t forget your manners. Be sure to thank the party organizer, even if you have to stand around to have an audience. It’s extra nice to send a card or a note after the event. Remember, you want to make a positive impression. When you go the extra mile to say thank you, people will remember that.

Keep in touch. Depending on the nature of your interactions at the party, you have a lot of options for following up. For example, if you know a new contact’s daughter is moving to Chicago soon, you can send a nice note with an article about fun things for newcomers to do in the Chicago area. Always make a point to connect via social media channels—especially LinkedIn. Make sure you follow through with anything you said you’d do during your first conversation and don’t squander potential opportunities by failing to keep in touch. When you do, you’ll have a better chance of adding new allies to your job search efforts.

The post How to get a job at the holidays appeared first on Keppie Careers.

How can you make the most of this holiday season to help you land jobs or gigs? Following up is your #1 way to make sure you don’t let opportunities slip through the cracks.

Networking is great. Meeting a lot of new people is terrific. However, knowing what to do once you’ve made a contact is just as important as finding the contact. How can you hook your contacts? Here are my tips for being remembered:

1. Send a nice note. In the mail.

If you met someone at a party or gathering and you want to keep in touch, send a nice note. I like typed notes, some people prefer a hand-written message. At this time of year, a card with a nice hand written note is fine. Be sure to include enough information to help the person remember when and where you met and what you discussed. Don’t forget that not everyone observes the same holidays, so avoid specific references to a particular holiday unless you know for sure. Greetings for the new year are usually appropriate and cannot steer you too wrong!

Of course, sending a note relies on you having the correct contact information, so don’t forget to exchange business cards.

Receive my latest report – free: 5 Mistakes Preventing You from Landing a Job THIS Week

2. Cover your social networking bases.

When you meet someone and you think there is a professional connection, ask if they are on LinkedIn and if it would be okay to connect. Then, be sure to follow up right away (after you get home – not from your iPhone!) with a request to connect. Again, even if it is shortly after the party, remind the contact where you met and what you discussed. Don’t assume he or she will remember everything you talked about!

Connecting on LinkedIn provides many advantages. Of course, growing your network is always important, but also remember that your new friends will now have a chance to see your updates (and you theirs). In general, keeping tabs on someone is easy on LinkedIn and a very low impact way to stay in touch.

Also be sure to ask if the person uses Twitter. I’m a big fan, and I hope more people will begin to use if for professional purposes. Do NOT ask to connect via Facebook unless you are invited after an incidental meeting. Typically, this is not considered proper etiquette.

3. Set a Google alert or, even better, try a Talkwalker.com alert, for the name of the person you met and/or the name of their company.

No, I am not suggesting that you stalk the new contact! However, if Google can help you easily find out news or information about someone with whom you are trying to build rapport, all the better! When you learn that XYZ company  has won an innovation award or that Julia Smith has been named a top ten PR rep, you will be able to be among the first to send a follow-up note. This helps keep you top of mind. It sets you apart from every other random contact, which is important in this competitive market.

4. Make a strong personal connection.

In the midst of your initial conversation, hopefully you learned something personal about your new contact. For example – he is a Bulls fanatic or she went to UGA. She’s a photography buff and loves to garden. He is a world traveler, but hasn’t made it to Asia. You get what I mean – make a point to learn something interesting about people you meet. This gives you several benefits:

• You will earn bonus points for being a good listener, for asking questions and for being attentive to your new friend’s interests. We all enjoy talking about ourselves. When you engage around a topic that tweaks someone’s passions, you are more likely to be remembered later.
• You now have a new “hook” to use for follow up! Assuming you keep your eyes on the newspapers and Internet, you are bound to come across a post or article of interest to your contact. Send it along via email with a personal note. Again – the point  here is to maintain a “top of mind” status. You sent an article on tips for travel in China and your friend thinks about you in a day when you would not otherwise cross his mind.

You can do everything “right,” (know what you have to offer, have a great twitpitch, know where to look, have great materials…The list goes on and on. However, if you don’t follow up with your networking contacts, all of that work could easily go down the drain. Don’t let that happen to you!

Use the new year to follow up with people you met over the holidays and you won’t have to worry about lost opportunities.

Don’t miss this opportunity to receive my latest FREE report. Click here for a copy of 5 Mistakes Preventing You from Landing a Job THIS Week. 

If you know social media is where you could use some support to help you land a job, I have a new program just for you. Click below to learn more:

=

 

The post Follow up to make the most of holiday networking appeared first on Keppie Careers.