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	<title>how to land a job Archives - Keppie Careers</title>
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	<description>Social media speaker, social media consultant, job search coach</description>
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		<title>How to get employers to create a job for you</title>
		<link>https://www.keppiecareers.com/get-employers-create-job/</link>
					<comments>https://www.keppiecareers.com/get-employers-create-job/#respond</comments>
		
		<dc:creator><![CDATA[Miriam Salpeter]]></dc:creator>
		<pubDate>Thu, 24 Apr 2014 10:30:47 +0000</pubDate>
				<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[career expert]]></category>
		<category><![CDATA[create a job for you]]></category>
		<category><![CDATA[how to land a job]]></category>
		<category><![CDATA[Keppie Career]]></category>
		<category><![CDATA[Miriam Salpeter]]></category>
		<guid isPermaLink="false">http://www.keppiecareers.com/?p=11243</guid>

					<description><![CDATA[<p>As a job seeker, you probably spend a lot of time trying to &#8220;find a job.&#8221; That assumes there is a job sitting out there waiting for you and that you can rise above the competition to land it. Another option is to look for problems you can solve at organizations and convince employers to [&#8230;]</p>
<p>The post <a href="https://www.keppiecareers.com/get-employers-create-job/">How to get employers to create a job for you</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="http://www.keppiecareers.com/wp-content/uploads/2014/04/file00092974169.jpg"><img fetchpriority="high" decoding="async" class="alignright size-medium wp-image-11900" style="border: 1px solid black; margin: 15px;" alt="file00092974169" src="http://www.keppiecareers.com/wp-content/uploads/2014/04/file00092974169-300x225.jpg" width="300" height="225" /></a>As a job seeker, you probably spend a lot of time trying to &#8220;find a job.&#8221; That assumes there is a job sitting out there waiting for you and that you can rise above the competition to land it. Another option is to look for problems you can solve at organizations and convince employers to create a job for you.<span id="more-11243"></span><br />
In our increasinglyÂ freelance-focused economy, where more and more companies are looking for people to handle specific projects for them on a temporary or long-term temporary basis, it is very possible that you can market your skills to a decision-maker at a company who faces challenges in order to land a job that he or she will create just for you.</p>
<p><strong>What can you do to access this truly hidden job market?</strong></p>
<p><strong>Research your target companies.Â </strong></p>
<p>Read everything you can and meet with people in the company to learn about the issues they currently face. If possible, also touch base with people who used to work in the company, as they can also answer questions about the company&#8217;s culture and decision-making techniques.</p>
<p>Make a match between a problem the organization faces and something you can reasonably solve. One key factor that will make you more marketable: a track record of having solved a similar problem in the past. Most companies will hesitate to take a chance on someone who hasn&#8217;t already &#8220;been there, done that&#8221; when it comes to the challenge at hand.</p>
<p><strong>Create anÂ online profileÂ featuring the skills you&#8217;ll need to have to do the job.</strong></p>
<p>It&#8217;s up to you to clearly show you have strong expertise in the skills you&#8217;re marketing to the employer. If you are planning to introduce yourself as a marketing pro, and the word &#8220;marketing&#8221; doesn&#8217;t appear anywhere on your LinkedIn profile, you are probably not going to get very far. Before you think about pitching a company, create a clear online &#8220;brand&#8221; that indicates you are an expert, or even a thought leader, in your field.</p>
<p>If you are actually an expert in the targeted area, this is a lot easier than you may think. Some steps to get started: Create an optimized, in-depth online profile on LinkedIn and choose other social networks where people in your industry spend time. Then, find groups to join and consistently share your expertise in those places. Post updates frequently and comment on news in your industry so people who follow you will view you as a go-to expert.</p>
<p><strong>Put your ideas in writing.Â </strong></p>
<p>Provide a reasonably detailed proposal to suggest that you understand what the employer is facing and that you know how to solve it. Be sure to include examples of similar problems you&#8217;ve solved in the past. Incorporate information such as time frame and how long you anticipate it would take you to tackle the project.</p>
<p>Include verbiage indicating you know you&#8217;ll need additional information, but from your in-depth research thus far, you&#8217;ve provided your best estimates. Identify the appropriate decision-maker to offer your proposal. It&#8217;s even better if you have a personal introduction to that person from an insider in the organization, but if you can tap into your social networking contacts and locate someone willing to introduce you electronically, that is a good alternative.</p>
<p>With some planning, research and a targeted proposal, you may land an opportunity that never even existed!</p>
<p><strong>More advice:</strong><br />
<a href="http://jobs.aol.com/articles/2013/03/28/six-habits-successful-people/">6 Habits Of Remarkably Successful People</a><br />
<a href="http://jobs.aol.com/articles/2013/06/10/happier-at-work-secrets/">Secrets to Being Happier at Work</a><br />
<a href="http://jobs.aol.com/articles/2013/05/22/questions-ask-before-accepting-job-offer/">Questions to Ask Before You Accept a Job Offer</a></p>
<p>Originally published at <a href="http://jobs.aol.com/articles/2013/11/25/how-to-convince-employers-to-invent-a-job-for-you/">AOLJobs.com</a>.</p>
<p>&nbsp;</p>
<p>The post <a href="https://www.keppiecareers.com/get-employers-create-job/">How to get employers to create a job for you</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
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		<title>How to use technology for job search</title>
		<link>https://www.keppiecareers.com/technology-for-job-search/</link>
					<comments>https://www.keppiecareers.com/technology-for-job-search/#respond</comments>
		
		<dc:creator><![CDATA[Miriam Salpeter]]></dc:creator>
		<pubDate>Mon, 06 Jan 2014 11:30:25 +0000</pubDate>
				<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[career expert]]></category>
		<category><![CDATA[how to land a job]]></category>
		<category><![CDATA[keppie careers]]></category>
		<category><![CDATA[Miriam Salpeter]]></category>
		<category><![CDATA[Veronica Dagher]]></category>
		<guid isPermaLink="false">http://www.keppiecareers.com/?p=9541</guid>

					<description><![CDATA[<p>One of my favorite things to do is answer questions from reporters about how job seekers and small business owners can use social media. I just found these notes I made when a The Wall Street Journal reporterÂ asked for my thoughts about using technology for job search, and I thought they were worth sharing! -What [&#8230;]</p>
<p>The post <a href="https://www.keppiecareers.com/technology-for-job-search/">How to use technology for job search</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="http://www.keppiecareers.com/wp-content/uploads/2014/01/DSC0430.jpg"><img decoding="async" class="alignright size-medium wp-image-11462" style="border: 1px solid black; margin: 15px;" alt="_DSC0430" src="http://www.keppiecareers.com/wp-content/uploads/2014/01/DSC0430-199x300.jpg" width="199" height="300" /></a>One of my favorite things to do is answer questions from reporters about how job seekers and small business owners can use social media. I just found these notes I made when a <em>The Wall Street Journal </em>reporter<em>Â </em>asked for my thoughts about using technology for job search, and I thought they were worth sharing!<span id="more-9541"></span></p>
<p id="yui_3_7_2_1_1362370461130_3035"><strong>-What are some specific tips you have for folks looking to use technology &amp; social media to effectively find and land a job?</strong></p>
<p>The most important thing for people to remember is that social media and technology are best used to accomplish three things:</p>
<p>1. To demonstrate expertise.</p>
<p>2. To expand a network of people who know, like and trust you.</p>
<p>3. To learn new things.</p>
<p>With that in mind, job seekers should identify the online networks best suited to their own skills. Are you a great talker, but not a good writer? Think about starting a podcast or online radio show. If you&#8217;re great on video, use YouTube. If you can write well, blogging or networks such as Google+ or Twitter may be best for you.</p>
<p>Once you consider your own skills, use search tools to find out where your colleagues who are online spend their time. If it&#8217;s feasible, you should build a presence on those same networks.</p>
<p>Make a point to find and share information that will be helpful for your target audience. When you serve as a resource, people will appreciate having you in their networks. When you can impress people with your expertise and comments, you&#8217;ll win allies for your job search and potential referrals.</p>
<p>Always think about how you can learn new things online. Ask questions, make comments and listen (read) as much as you talk (post/write). When you do, you&#8217;ll benefit more than you may expect.</p>
<p><strong>-What are some of the big mistakes youâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />ve seen folks make when looking for a job?</strong></p>
<p>One of the biggest mistakes job seekers make is they do not target their application materials and they fail to focus on networking, which is a known inroad to landing jobs. Another mistake? Job seekers don&#8217;t go the extra mile on either end of the job search process. For example, they don&#8217;t do enough research about companies to make sure they can create strong application materials. Or, when they land interviews, they don&#8217;t make a point to study up about the organization and rehearse telling why they are a good fit for the job. Finally, many job seekers lose opportunities when they don&#8217;t follow up after interviews with thank you notes or phone calls to indicate their strong interest.</p>
<p>Job seekers should remember that employers want to find and hire good employees. It&#8217;s up to the potential employees to make the strong case for hiring them!</p>
<p id="yui_3_7_2_1_1362370461130_3146"><strong>-What advice do you have for seniors (who may have less tech savvy) but are looking to land an encore job?</strong></p>
<p>The best advice is to get tech savvy. While ageism isn&#8217;t a myth, there is research that says employers do value the experience and maturity senior job seekers may bring to the workforce. (Employers may also appreciate the fact that these older workers are less likely to have childcare issues or other distractions some younger workers face.)</p>
<p>The key for older job seekers is to make sure their skills are relevant and useful. If they are not comfortable engaging in a video interview, for example, it&#8217;s a good idea to learn how to participate in one before an employer tries to set up such an assessment. Job seekers can get training at local colleges, community centers and from neighbors, younger family members and friends.</p>
<p>Alternatively, for job seekers who are uninterested in technology, make sure to focus on positions where the lack of technology skills will not be a drawback. Unfortunately, those jobs are fewer and far between. Another suggestion: make a strong effort to ramp up in-person networking contacts. If a job seeker can make a personal connection with an insider with an organization, it&#8217;s more likely he or she will be able to get an interview and be able to make a case for a hire.</p>
<p id="yui_3_7_2_1_1362370461130_3147"><strong>-How can younger job seekers use technology to land a position (especially if they are say, recent graduates with fewer contacts)?</strong></p>
<p>Younger job seekers can take advantage of connecting with networking contacts by following thought leaders and potential mentors on any of the social networks, especially Twitter and Google+, which invite and encourage people to connect with people they don&#8217;t already know. Young people can join in Groups on LinkedIn and ask good questions to show what they know and simultaneously learn something new. They should recognize that everyone they know can be a great networking contact. Don&#8217;t underestimate your ability to engage and interact. Jump in to networks such as LinkedIn with both feet and take advantage of tools such as LinkedIn&#8217;s &#8220;alumni&#8221; feature to help connect with people who graduated from your alma mater: www.linkedin.com/college/alumni.</p>
<p>It&#8217;s important forÂ  young people to own their expertise and to look for opportunities to connect with people who will both teach them new things as well as be open to learning from the young professionals.</p>
<p id="yui_3_7_2_1_1362370461130_3148">Be sure to take a look at <a href="http://online.wsj.com/article/SB10001424127887324582804578344770797318656.html?mod=WSJ_PersonalFinance_PF4#articleTabs%3Darticle"><em>The Wall Street Journal</em> article.</a></p>
<p id="yui_3_7_2_1_1362370461130_3151">
<p>The post <a href="https://www.keppiecareers.com/technology-for-job-search/">How to use technology for job search</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
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		<title>How to win at the interview</title>
		<link>https://www.keppiecareers.com/how-to-win-at-the-interview/</link>
					<comments>https://www.keppiecareers.com/how-to-win-at-the-interview/#respond</comments>
		
		<dc:creator><![CDATA[Miriam Salpeter]]></dc:creator>
		<pubDate>Wed, 05 Sep 2012 14:23:48 +0000</pubDate>
				<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[Interviewing]]></category>
		<category><![CDATA[career expert]]></category>
		<category><![CDATA[career social media expert]]></category>
		<category><![CDATA[career speaker]]></category>
		<category><![CDATA[how to interview]]></category>
		<category><![CDATA[how to land a job]]></category>
		<category><![CDATA[John Kalusa]]></category>
		<category><![CDATA[keppie careers]]></category>
		<category><![CDATA[Miriam Salpeter]]></category>
		<guid isPermaLink="false">http://www.keppiecareers.com/?p=8488</guid>

					<description><![CDATA[<p>Do you win a blue ribbon at your interviews? John Kalusa is a nationally recognized writer who speaks about corporate sales, recruiting, and personal career management. With over 25 years of experience as a strategic recruiting, human resources, and sales and marketing management leader in start-ups and Fortune 250 companies. THE ULTIMATEÂ purpose of your resume [&#8230;]</p>
<p>The post <a href="https://www.keppiecareers.com/how-to-win-at-the-interview/">How to win at the interview</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" class="alignright size-medium wp-image-8736" style="border: 1px solid black; margin: 15px;" title="OLYMPUS DIGITAL CAMERA" src="http://www.keppiecareers.com/wp-content/uploads/2012/09/file0002266933141-300x225.jpg" alt="" width="300" height="225" />Do you win a blue ribbon at your interviews? <a href="www.acompanyof1.com">John Kalusa</a> is a nationally recognized writer who speaks about corporate sales, recruiting, and personal career management. With over 25 years of experience as a strategic recruiting, human resources, and sales and marketing management leader in start-ups and Fortune 250 companies. <span id="more-8488"></span></p>
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<p><span class="lede">THE ULTIMATEÂ </span><a href="https://money.usnews.com/money/careers/slideshows/9-tips-to-make-your-resume-stand-out">purpose of your resume</a> is to land an interview, and Kalusa offers the following tips for having a positive interview experience:</p>
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<p><strong>Ask questions</strong>. Kalusa explains: &#8220;You might think this goes without saying, but many candidates are not prepared to ask questions in an interview. Instead they are focused on telling their story or, as we used to say in sales, &#8216;to show up and throw up.'&#8221;</p>
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<p>&#8220;Just like unsuccessful salespeople, [candidates] show up ill-prepared, want to jump right to the contract signing and are so focused on describing their features and benefits, they forget to ask questions to learn about the real issues and then highlight how they can deliver the solution,&#8221; he adds.</p>
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<p>Always have at least fiveÂ <a href="https://money.usnews.com/money/blogs/outside-voices-careers/2012/08/01/what-not-to-do-or-say-when-interviewing">questions you can ask</a>Â when the interviewer asks the inevitable inquiry, &#8220;What else can I share with you about ______ or the _______ position?&#8221; It&#8217;s a classic interview-closing question, so expect it.</p>
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<p>Kalusa notes: &#8220;I especially like questions from candidates who ask how the person can be seen as a top performer or how the future of the company looks given something I&#8217;ve read about. Asking about the culture is good too, as in &#8216;So how long have you been with ____? What do you like most about working here? What is your biggest frustration working here?'&#8221;</p>
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<p>Prepare to ask about things of interest to you. Learn about the person, position, company, industry, interview process, etc. The key is to ask questions about your potential &#8220;customer&#8221; that can give you an advantage, or help you decide if they are the right organization for you.</p>
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<p><strong>Incorporate your research</strong>. If you&#8217;ve doneÂ <a href="https://money.usnews.com/money/blogs/outside-voices-careers/2012/04/03/5-ways-to-probe-a-companys-culture">your homework</a>, you&#8217;ll already know some of the issues the company or industry as a whole is facing. If you&#8217;ve really thought about how the position you are applying to adds value to their company, you&#8217;ll be way ahead of the competition (other candidates) and will be able to focus your responses to intrigue, inspire, and motivate the &#8220;prospect&#8221; to want to talk more. Better yet, you&#8217;ll move one step closer to making him or her your next &#8220;customer.&#8221;</p>
</div>
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<p><strong>Say thank you</strong>. In today&#8217;s fast moving world, the majority of candidates don&#8217;t take the time to be appreciative. Be sure to take notes during your interview(s) and then as soon as possible after the interview, send a card, a note, or an email to everyone you met with and thank them. &#8220;Be authentic. Don&#8217;t gush on about everything under the sun,&#8221; Kalusa explains. &#8220;Simply thank them for their time and mention one or two things that stood out in the conversation, something that you learned or if you can&#8217;t think of anything, how you enjoyed the interview, and that you are interested in moving forward and believe you could be an asset to the organization.&#8221;</p>
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<p><strong>Act as if, a.k.a., give away some free advice</strong>. Once you&#8217;ve interviewed for a position, consider what you would try to accomplish in the first 90 days in the job. &#8220;Put together a short outline in your thank-you orÂ <a href="https://money.usnews.com/money/blogs/outside-voices-careers/2012/06/27/how-a-thank-you-note-can-boost-your-job-chances">follow-up note</a>Â to the hiring manager (copying the recruiter),&#8221; Kalusa suggests. &#8220;It shows interest and that you have at least thought about what you would do if hired.&#8221;</p>
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<p>Kalusa continues by reminding job seekers: &#8220;It may be hard to believe given the media focus on what&#8217;s not happening, but companies all across America and around the world are indeed hiring. They are looking for the best-qualified, highly motivated people to help them achieve their business goals. It is in your best interest to be focused, be authentic, and be prepared so that your &#8216;Company of 1<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />&#8217; will be seen as having the right solution at the right time and you will set yourself ahead of your competition.&#8221;</p>
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<p><a href="http://money.usnews.com/money/blogs/outside-voices-careers/2012/08/22/how-to-move-from-a-winning-interview-to-a-job-offer">Originally Published in my U.S. News &amp; World Report column.</a></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-5232" title="USNews.Logo.USN Logo_4bloggers" src="http://www.keppiecareers.com/wp-content/uploads/2011/01/USNews.Logo_.USN-Logo_4bloggers-300x74.jpg" alt="" width="300" height="74" srcset="https://www.keppiecareers.com/wp-content/uploads/2011/01/USNews.Logo_.USN-Logo_4bloggers-300x74.jpg 300w, https://www.keppiecareers.com/wp-content/uploads/2011/01/USNews.Logo_.USN-Logo_4bloggers.jpg 428w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>The post <a href="https://www.keppiecareers.com/how-to-win-at-the-interview/">How to win at the interview</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
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		<title>Should you include volunteer work on your resume?</title>
		<link>https://www.keppiecareers.com/should-you-include-volunteer-work-on-your-resume/</link>
					<comments>https://www.keppiecareers.com/should-you-include-volunteer-work-on-your-resume/#respond</comments>
		
		<dc:creator><![CDATA[Miriam Salpeter]]></dc:creator>
		<pubDate>Wed, 11 Jul 2012 10:30:51 +0000</pubDate>
				<category><![CDATA[Interviewing]]></category>
		<category><![CDATA[how to land a job]]></category>
		<category><![CDATA[keppie careers]]></category>
		<category><![CDATA[Laura Vanderkam]]></category>
		<category><![CDATA[Miriam Salpeter]]></category>
		<category><![CDATA[should you include volunteer work on your resume]]></category>
		<category><![CDATA[what to put on your resume]]></category>
		<guid isPermaLink="false">http://www.keppiecareers.com/?p=7461</guid>

					<description><![CDATA[<p>Looking for a job? There&#8217;s no question volunteering helps you expand your network, and networking is always key for job seekers. Volunteering may help you get a job, but the question of whether or not to include volunteer work on your resume is a common one, especially for people whose best and most relevant experience [&#8230;]</p>
<p>The post <a href="https://www.keppiecareers.com/should-you-include-volunteer-work-on-your-resume/">Should you include volunteer work on your resume?</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" decoding="async" class="alignright  wp-image-8496" style="border: 1px solid black; margin: 15px;" title="links" src="http://www.keppiecareers.com/wp-content/uploads/2012/07/links.jpg" alt="" width="240" height="160" />Looking for a job? There&#8217;s no question volunteering helps you expand your network, and networking is always key for job seekers.<span id="more-7461"></span></p>
<p><a href="http://www.keppiecareers.com/2012/06/13/can-volunteering-get-you-a-job/">Volunteering may help you get a job</a>, but the question of whether or not to include volunteer work on your resume is a common one, especially for people whose best and most relevant experience for the job is unpaid work.</p>
<p>In the February, 2012 issue of <em>Real Simple </em>magazine (page 100), Laura Vanderkam, author ofÂ <a href="www.lauravanderkam.com"><em>All The Money In The World</em> </a>(Portfolio, March 1, 2012) wrote an article, &#8220;How volunteering helps you land a job.&#8221; The following (in bold) are the points she highlighted, the commentary is my own:</p>
<p><strong>List specific skill-building volunteer activities on your resume</strong>. It is so important to tie your volunteer activities to specific skills you will need for your target jobs. The article reminds job seekers to focus on quantifiable accomplishments. For example, &#8220;Raised $100,000 dollars, an increase of 25%, even in depressed economic environment.&#8221; Of course, if you only volunteer once a year, or don&#8217;t do any work related to your relevant skill set, you should not highlight it on your resume. (For example, if you once walked in a fund-raising event, it isn&#8217;t important enough to list.)</p>
<p><strong>Don&#8217;t include work that might be considered polarizing. </strong>On one hand, it&#8217;s important to identify an organization and employers who will value you and where you&#8217;ll be comfortable. However, unless your political or religious beliefs are the most important factor for you in identifying an organization, you may want to avoid highlighting involvement in highly political or religious organizations on your resume. Vanderkam&#8217;s article notes, &#8220;Picking one candidate over another because of such factors is illegal in many cases, but it still happens.&#8221; My best advice? Make a conscious choice about listing these types of volunteer activities. Ideally, you will apply to organizations that will value and appreciate your efforts, but don&#8217;t be surprised if someone does not.</p>
<p><strong>Let the volunteer work speak for itself &#8212; don&#8217;t bring it up at the interview. </strong>I&#8217;d add that it is okay to bring it up if it relates to a story about a success or accomplishment directly related to the job. Otherwise, it cannot hurt to wait until the employer asks about the experience. Additionally, if the employer is known to value volunteer work, it&#8217;s a good idea to make it known you volunteer regularly.</p>
<p><strong>Don&#8217;t emphasize volunteering that directly related to being a parent.</strong> Laura&#8217;s article notes, &#8220;Researchers have found that women who cite volunteering related to motherhood on a resume &#8212; for example, Parent-Teacher Association (PTA) work &#8212; are less likely to be called back for interviews than are those who list a neighborhood group. She shared a few details with me about the study, noting, &#8220;The research was done by Shelley Correll, now at Stanford. Her team created fake resumes that were identical for two women, except one mentioned a volunteering stint at the PTA, and another a volunteering stint with a neighborhood association. The PTA woman fared much less well in terms of being called back.&#8221; (<a href="http://shine.yahoo.com/work-money/have-you-experienced-the-quot-motherhood-penalty-quot-475766.html">You can read a bit more about this study</a>.)</p>
<p>Based on this information, the key would be to list such experience only if it&#8217;s highly related theÂ  job that you&#8217;re seeking. For example, if you are applying to work at a school, and you have strong PTA ties, it should be helpful. Keep in mind, bias exists at every turn, so be very mindful of your choices when you decide what to include in your resume.</p>
<p>It&#8217;s important to remember, your resume must highlight how and why you are well qualified for the job. My advice is to use the best examples you have to prove you are a good fit. If that means a resume centered around volunteer work, so be it!</p>
<p>photo by <a href="http://www.flickr.com/photos/gcaptain/">gcaptain.com</a></p>
<p>The post <a href="https://www.keppiecareers.com/should-you-include-volunteer-work-on-your-resume/">Should you include volunteer work on your resume?</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
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		<title>What&#8217;s the best avatar to use on social media?</title>
		<link>https://www.keppiecareers.com/whats-the-best-avatar-to-use-on-social-media/</link>
					<comments>https://www.keppiecareers.com/whats-the-best-avatar-to-use-on-social-media/#comments</comments>
		
		<dc:creator><![CDATA[Miriam Salpeter]]></dc:creator>
		<pubDate>Fri, 25 May 2012 07:36:18 +0000</pubDate>
				<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[avatars]]></category>
		<category><![CDATA[how to land a job]]></category>
		<category><![CDATA[how to use social media]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[keppie careers]]></category>
		<category><![CDATA[Miriam Salpeter]]></category>
		<guid isPermaLink="false">http://www.keppiecareers.com/?p=8027</guid>

					<description><![CDATA[<p>Are you &#8220;shadow face&#8221; on LinkedIn? An &#8220;egghead&#8221; on Twitter? Do you use a symbol or a picture of your dog as your avatar? Now is the time to rethink your plans about your online image. According to LinkedIn spokespeople, people are seven times more likely to click through to learn more about you on [&#8230;]</p>
<p>The post <a href="https://www.keppiecareers.com/whats-the-best-avatar-to-use-on-social-media/">What&#8217;s the best avatar to use on social media?</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" decoding="async" class="alignright size-full wp-image-8047" style="border: 1px solid black; margin: 15px;" title="Picture 7" src="http://www.keppiecareers.com/wp-content/uploads/2012/05/Picture-72.png" alt="" width="97" height="88" />Are you &#8220;shadow face&#8221; on LinkedIn? An &#8220;egghead&#8221; on Twitter? Do you use a symbol or a picture of your dog as your avatar? Now is the time to rethink your plans about your online image. According to LinkedIn spokespeople, people are seven times more likely to click through to learn more about you on LinkedIn if you have a photo uploaded on the site.<span id="more-8027"></span></p>
<p>Think about it &#8212; if you have no picture, don&#8217;t you think people will wonder why?</p>
<p><strong>Hereâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s how to choose a photo for your LinkedIn, Twitter, Facebook, and other avatars: </strong></p>
<p><strong>1. Use a current, close-up picture of your face. </strong>Choose (or take) a close-up picture of your face. Dress professionally, so any clothing that appears in the picture enhances viewers&#8217; impressions of you as someone they would want to hire. Avoid avatars including your dog, your fiance or your children.</p>
<p>There are other options for avatars &#8212; cartoons or illustrations, logos, QR codes &#8212; all are clever, but none are as personal as a picture of you.</p>
<p><strong>2. Post a high-quality picture, taken in good light, and make sure itâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s sharp and clear. </strong>Most avatars appear very small on screen. If the photo is taken in poor light or is at all blurry, it will not represent you well. Ideally, you&#8217;ll have a professional photo taken, but if thatâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s not feasible, do your best to create as professional-looking a portrait as possible.</p>
<p><strong>3. Pay attention to the background.</strong> Avoid distracting backgrounds. Make sure there isnâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />t anything too busy preventing people from focusing on you. Look at other avatars, especially if you use Twitter. Scrolling through, itâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s always easier to identify avatars with where there is a sharp contrast between the subject and the background. You may want to create a backdrop to distinguish you from the crowd.</p>
<p><strong>4. Donâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />t wear a distractingly large piece of jewelry or other accessory. </strong>You want people looking at your face, not the large, geometrical shapes dangling from your ears or neck. Sunglasses or a hat may have been the order of the day, but if no one can recognize you in your photo, itâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s useless.</p>
<p><strong>5. Evaluate the picture.</strong> In my book about <a href="http://www.socialnetworkingforcareersuccess.com" target="_blank">social networking for career success</a>, I suggest using a picture of you smiling, looking friendly and personable. If your picture resembles an ax murderer or someone you wouldnâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />t want to meet in a dark ally, donâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />t expect to garner many interview invitations.</p>
<p><strong>6. Unless you are an actor or actress, thereâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s no need for an overly dramatic pose. </strong>Try to appear as natural as possible, keeping in mind â€œnaturalâ€ does not need to mean what you look like after a ball game. You may want to arrange to have your hair professionally styled or cut and consider having an expert apply makeup if you plan to wear it. You want the photo be be recognizably you, but you on your best day. (Note: if you post a new photo and everyone says it looks great, but they donâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />t recognize youâ€”you need to start over!)</p>
<p><strong>7. Choose an avatar and stick with it.</strong> Itâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s easier for people to keep track of their social networking contacts when their avatars are similar across the board.</p>
<p><strong>8. On LinkedIn, your picture may be a JPG, GIF, or PNG file. </strong>(File size limit is 4 MB). When you upload it, you have a choice to make it available to your connections, your network, or everyone. Select â€œeveryone.â€ Remember, if people canâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />t see your avatar when they land on your profile, theyâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />ll wonder why not.</p>
<p>Following these tips will help you come across as professional and personal all at once, which can only help your chances of landing a job.</p>
<p>The post <a href="https://www.keppiecareers.com/whats-the-best-avatar-to-use-on-social-media/">What&#8217;s the best avatar to use on social media?</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
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		<title>How to extend yourself at a professional conference or event</title>
		<link>https://www.keppiecareers.com/how-to-extend-yourself-at-a-professional-conference-or-event/</link>
					<comments>https://www.keppiecareers.com/how-to-extend-yourself-at-a-professional-conference-or-event/#comments</comments>
		
		<dc:creator><![CDATA[Miriam Salpeter]]></dc:creator>
		<pubDate>Tue, 27 Mar 2012 06:29:27 +0000</pubDate>
				<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[career expert]]></category>
		<category><![CDATA[career speaker]]></category>
		<category><![CDATA[how to find a job]]></category>
		<category><![CDATA[how to land a job]]></category>
		<category><![CDATA[how to network]]></category>
		<category><![CDATA[keppie careers]]></category>
		<category><![CDATA[Miriam Salpeter]]></category>
		<category><![CDATA[SHRM]]></category>
		<category><![CDATA[SHRM Atlanta]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">http://www.keppiecareers.com/?p=7835</guid>

					<description><![CDATA[<p>I recently attended the Atlanta Chapter of the Society for Human Resource Management (SHRM) conference as part of the social media team. I thought about how to extend yourself &#8212; how to stretch to fit the networking situation to make it valuable. My job? To blog and tweet about the event and showcase information from [&#8230;]</p>
<p>The post <a href="https://www.keppiecareers.com/how-to-extend-yourself-at-a-professional-conference-or-event/">How to extend yourself at a professional conference or event</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" decoding="async" class="alignright size-full wp-image-7839" style="margin: 15px; border: 1px solid black;" title="rubber band" src="http://www.keppiecareers.com/wp-content/uploads/2012/03/rubber-band.jpg" alt="" width="240" height="240" />I recently attended the Atlanta Chapter of the Society for Human Resource Management (SHRM) conference as part of the social media team. I thought about how to extend yourself &#8212; how to stretch to fit the networking situation to make it valuable.<span id="more-7835"></span></p>
<p>My job? To blog and tweet about the event and showcase information from the program. My formal post highlighting a predominant lesson in several of the sessions I attended, <a href="http://blog.shrmatlanta.org/2012/03/20/you-dont-have-to-grow-the-trees-to-build-your-deck/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+SHRM-Atlanta+%28SHRM-Atlanta%29">You Don&#8217;t Have to Grow the Trees to Build Your Deck</a>, is on the SHRM Atlanta blog&#8230;Be sure to take a look to learn what I learned from several presentations.</p>
<p>I didn&#8217;t want to pass up the opportunity to share some informal insights about the conference. Maybe some of my takeaways will inspire you the next time you attend an event or consider whether or not to take the time to do so.</p>
<p><strong>1. There&#8217;s nothing like in-person contact to solidify a partnership or friendship</strong>. You can interact with people online and via social media all day long, but sometimes it takes sitting down for lunch or an in-person conversation and handshake to confirm your mutual interests and plan to move ahead. Never underestimate the value of attending conferences and events &#8212; if only for this purpose.</p>
<p><strong>2. Make an effort to introduce people to each other &#8212; and to introduce yourself.</strong> It&#8217;s great if you are lucky enough to have someone nearby who can vouch for you and make a generous introduction on your behalf. (Think about how you can do this for other people&#8230;Being a connector and putting people together who may have mutual interests is a great way to build your value in your community.)</p>
<p>Even if there is no one around to introduce you, stick out your hand with a smile and introduce yourself. Ask some questions and be interested in the person who is sitting down next to you in a session or who is waiting in line with you to get your picture taken! We&#8217;re all focused on what we&#8217;re doing next or where we need to be at the stroke of the hour; use that to your advantage. Ask other people where they are going next, or about the key note address. Strike up a conversation; everyone around shares something in common with you if you&#8217;re attending your professional conference. Don&#8217;t miss the opportunity to meet someone new.Â  Once you do &#8212; take the time to introduce that person to someone else.</p>
<p><strong>3. Ask how you can help.</strong> What a powerful question, and a great way to indicate your willingness to connect with someone else. Just saying the words, &#8220;How can I help you?&#8221; &#8212; imagine how powerfully they will land. Try it. I know I plan to.</p>
<p><strong>4. Keep an open mind and stretch for connections</strong>. I&#8217;m in an interesting position at SHRM, since I&#8217;m not an HR professional. I&#8217;m not a good customer for any of the vendors in the exhibit hall &#8212; I don&#8217;t plan ways to reward employees, I don&#8217;t oversee a benefits plan, I don&#8217;t engage workers in wellness initiatives and I don&#8217;t check references and perform background checks.</p>
<p>However, I do make it a point to think about how I can be of service to the vendors in the exhibit by asking if they may have information or resources to share with the job seekers I normally engage via my online sites. So, maybe a vendor who offers ways to help employers reward employees can share some statistics about trends about employee rewards that can help job seekers. Or, a company that creates benefits packages can offer details about what job seekers should expect in the way of benefits for their next job; this could make it easier to negotiate. A company that does drug testing can share useful details about what they look for and how employers are using the testing.</p>
<p>Thinking outside of the proverbial &#8220;box,&#8221; I collected information that I hope will benefit my traditional readers and the exhibitors.</p>
<p>What&#8217;s the lesson? Stretch your thinking&#8230;Where ever you are, think about different ways to make the situation work for you. Think positively and be creative. You never know what opportunity is just around the corner.</p>
<p>photo by <a href="http://www.flickr.com/photos/mag3737/">mag3737</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The post <a href="https://www.keppiecareers.com/how-to-extend-yourself-at-a-professional-conference-or-event/">How to extend yourself at a professional conference or event</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
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		<title>10 tips to help you land the best work references</title>
		<link>https://www.keppiecareers.com/10-tips-to-help-you-land-the-best-work-references/</link>
					<comments>https://www.keppiecareers.com/10-tips-to-help-you-land-the-best-work-references/#comments</comments>
		
		<dc:creator><![CDATA[Miriam Salpeter]]></dc:creator>
		<pubDate>Mon, 26 Mar 2012 06:30:42 +0000</pubDate>
				<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[Generational Search]]></category>
		<category><![CDATA[career expert]]></category>
		<category><![CDATA[how to ask for references]]></category>
		<category><![CDATA[how to land a job]]></category>
		<category><![CDATA[keppie careers]]></category>
		<category><![CDATA[Miriam Salpeter]]></category>
		<guid isPermaLink="false">http://www.keppiecareers.com/?p=7818</guid>

					<description><![CDATA[<p>When you&#8217;re busy job-hunting, you may not think about creating a list of people who are willing to provide recommendations for you. As with all things related to your search, it&#8217;s a good idea to prepare in advance so that you&#8217;re ready when a potential employer wants a third-party endorsement. Here are 10 things to [&#8230;]</p>
<p>The post <a href="https://www.keppiecareers.com/10-tips-to-help-you-land-the-best-work-references/">10 tips to help you land the best work references</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" decoding="async" class="alignright size-full wp-image-7830" style="border: 1px solid black; margin: 15px;" title="deer" alt="" src="http://www.keppiecareers.com/wp-content/uploads/2012/03/deer.jpg" width="240" height="180" /></p>
<p>When you&#8217;re busy job-hunting, you may not think about creating a list of people who are willing to provide recommendations for you. As with all things related to your search, it&#8217;s a good idea to prepare in advance so that you&#8217;re ready when a potential employer wants a third-party endorsement.</p>
<p>Here are 10 things to consider so you won&#8217;t be caught like a deer in headlights when you need a professional recommendation to land a new job:</p>
<p>1.Â <strong>Keep your eyes open</strong>. Stay on the lookout for good references, even when you&#8217;re not in the midst of a job hunt. Maintain an ongoing list of people who are able to speak about your professional qualities.</p>
<p>2.Â <strong>Don&#8217;t wait to ask for LinkedIn recommendations, even when you&#8217;re not in an active job search</strong>. This is especially important if you work with clients for short stints or if you have a great boss who is moving on to a new job. The best time to nail down a solid reference is when your work is fresh in the person&#8217;s mind. Use LinkedIn to collect written recommendations that can stand the test of time. Employers will likely want to speak to the reference, but if you have a positive, targeted reference on LinkedIn, it&#8217;s a great starting point to help the person to remember your terrific professional qualities.</p>
<p>3.Â <strong>Avoid reciprocal recommendations</strong>.Â <a href="http://money.usnews.com/money/blogs/my-money/2012/03/14/how-to-spiff-up-your-linkedin-profile-and-land-your-dream-job">LinkedIn endorsements</a>Â are more useful if they&#8217;re not all the result of &#8220;you recommend me and I&#8217;ll do the same for you&#8221; deals. A reader may not give the recommendation as much weight if you post an endorsement for each person who highlights your strengths.</p>
<p>4.Â <strong>Select your top prospects</strong>. Your next employer will prefer references from your current or previous employers, particularly your direct supervisors. Alternatively, you may also want to include clients or customers you worked for in your current or previous job. If you&#8217;re a recent graduate or if you&#8217;ve just finished a class, consider asking the professor or instructor to vouch for you. And it&#8217;s not unheard of to have someone you supervised act as a reference, though it&#8217;s not a first-choice option. If you have had a leadership role in a volunteer organization, &#8220;supervisors&#8221; from that organization may also be good references.</p>
<p>5.Â <strong>Request permission</strong>. Never give an employer the name of a reference without first asking the person&#8217;s permission. If possible, ask in person or over the phone so that you can better gauge the contact&#8217;s response to your inquiry. If prospects seem hesitant, allow them to bow out gracefully. You don&#8217;t want to have people recommending you who don&#8217;t feel strongly about your qualifications.</p>
<p>6.Â <strong>Never send a mass email to your preferred contacts</strong>. If you can&#8217;t reach your references on the phone and do resort to email, then never email more than one person at a time toÂ <a href="http://money.usnews.com/money/blogs/outside-voices-careers/2012/01/12/the-ins-and-outs-of-providing-references">ask for a reference</a>. Everyone wants to be considered special and important. Contact each person individually, and make a point to explain exactly why you value their recommendation.</p>
<p>7.Â <strong>Remind your contact about your work together</strong>. Provide an updated version of your resume, emphasizing skills and accomplishments the person can highlight when an employer calls. Be sure she knows when you worked together so there is no confusion about dates or details.</p>
<p>8.Â <strong>Prepare your references to highlight your best skills for the job</strong>. It&#8217;s especially important if you&#8217;re applying for a particular job to provide as much information as possible to help the person understand what makes you the best fit. Include a job description, your cover letter for the position, and specific information you may have learned at the interview. For example, if it&#8217;s clear your teamwork skills are important for the job, and you know your recommender can speak highly of your abilities as a team player, point that out and ask if he would be willing to mention those skills.</p>
<p>9.Â <strong>Vet your references</strong>. If you&#8217;ve often reached the final interview stages without landing the job, you should probably touch base with the references who hold the keys to your next position. Is it possible someone on your list isn&#8217;t as enthusiastic as you would expect? Or maybe you haven&#8217;t prepared them well enough to vouch for you? It&#8217;s difficult to know for sure what people say about you when a prospective employer calls, but if you&#8217;re suspicious, try mixing up your list.</p>
<p>10.Â <strong>Realize potential employers may contact people not on your list.</strong>Â As much as preparation is important, remember, it is very easy for hiring managers to identify people who may have worked with you, even if they&#8217;re not on your list. Hopefully, you can encourage potential employers to speak to your top listed references, but be aware, many will rely on their own networks to check out your qualifications.</p>
<p>Originally appeared onÂ <a href="http://money.usnews.com/money/blogs/outside-voices-careers/2012/03/21/how-to-nab-the-best-recommendations">U.S. News &amp; World Report.</a></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-5232" title="USNews.Logo.USN Logo_4bloggers" alt="" src="http://www.keppiecareers.com/wp-content/uploads/2011/01/USNews.Logo_.USN-Logo_4bloggers.jpg" width="428" height="106" srcset="https://www.keppiecareers.com/wp-content/uploads/2011/01/USNews.Logo_.USN-Logo_4bloggers.jpg 428w, https://www.keppiecareers.com/wp-content/uploads/2011/01/USNews.Logo_.USN-Logo_4bloggers-300x74.jpg 300w" sizes="auto, (max-width: 428px) 100vw, 428px" /></p>
<p>photo by <a href="http://www.flickr.com/photos/rogersmith/">Roger Smith</a></p>
<p>&nbsp;</p>
<p>The post <a href="https://www.keppiecareers.com/10-tips-to-help-you-land-the-best-work-references/">10 tips to help you land the best work references</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
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		<title>5 ways to improve your job prospects</title>
		<link>https://www.keppiecareers.com/5-ways-to-improve-your-job-prospects/</link>
					<comments>https://www.keppiecareers.com/5-ways-to-improve-your-job-prospects/#comments</comments>
		
		<dc:creator><![CDATA[Miriam Salpeter]]></dc:creator>
		<pubDate>Sun, 25 Mar 2012 17:03:32 +0000</pubDate>
				<category><![CDATA[Job Hunting Tools]]></category>
		<category><![CDATA[how to find a job]]></category>
		<category><![CDATA[how to land a job]]></category>
		<category><![CDATA[keppie careers]]></category>
		<category><![CDATA[Miriam Salpeter]]></category>
		<guid isPermaLink="false">http://www.keppiecareers.com/?p=7779</guid>

					<description><![CDATA[<p>Not landing the job you want? How can you change your luck? Stop what you&#8217;re doing and make some changes; you may be surprised by the results. 1. Don&#8217;t apply for positions if you are overqualified. While you may assume that having more than the necessary qualifications will help you land a job in a [&#8230;]</p>
<p>The post <a href="https://www.keppiecareers.com/5-ways-to-improve-your-job-prospects/">5 ways to improve your job prospects</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" decoding="async" class="alignright size-full wp-image-7828" style="border: 1px solid black; margin: 15px;" title="five" src="http://www.keppiecareers.com/wp-content/uploads/2012/03/five.jpg" alt="" width="240" height="156" />Not landing the job you want? How can you change your luck? Stop what you&#8217;re doing and make some changes; you may be surprised by the results.<span id="more-7779"></span></p>
<p>1. <strong>Don&#8217;t apply for positions if you are overqualified.</strong> While you may assume that having more than the necessary qualifications will help you land a job in a tough job market, the opposite is likely true.</p>
<p>2. <strong>Create a resume focused on your future job.</strong> Make sure your resume highlights details relevant to your target opportunity, and that it isn&#8217;t just a rundown of your past work history.</p>
<p>3. <strong>Stop assuming</strong>. Most likely, a computer will conduct an initial scan of your application materials. Even when a human reviews your resume, studies show you will receive a cursory, 10-second or less, review. Recruiters will not give you credit for accomplishments you do not highlight in your materials.</p>
<p>4. <strong>Start talking to people you don&#8217;t think can help you</strong>. Especially in today&#8217;s &#8220;connected&#8221; world, when just one or two &#8220;links&#8221; may separate you from the person who has the authority to hire you, you never know who will be <a href="../2012/02/12/a-new-job-search-strategy/">your next key connector</a>.</p>
<p>5. <strong>Don&#8217;t tell everyone you&#8217;re looking for a job.</strong> Instead, be subtle and let your circles know about your skills, accomplishments, and goals without wearing a metaphorical &#8220;J&#8221; for job seeker on your chest. It&#8217;s a fine line between keeping everyone aware of your job search and becoming a nuisance at parties and networking events, but you can strike a balance.</p>
<p>Read all the advice on my blog at <a href="http://money.usnews.com/money/blogs/outside-voices-careers/2012/02/15/5-easy-ways-to-improve-your-job-prospects">U.S. News &amp; World Report.</a></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-5232" title="USNews.Logo.USN Logo_4bloggers" src="http://www.keppiecareers.com/wp-content/uploads/2011/01/USNews.Logo_.USN-Logo_4bloggers.jpg" alt="" width="428" height="106" srcset="https://www.keppiecareers.com/wp-content/uploads/2011/01/USNews.Logo_.USN-Logo_4bloggers.jpg 428w, https://www.keppiecareers.com/wp-content/uploads/2011/01/USNews.Logo_.USN-Logo_4bloggers-300x74.jpg 300w" sizes="auto, (max-width: 428px) 100vw, 428px" /></p>
<p>photo by by <a href="http://www.flickr.com/photos/doug88888/">@Doug88888</a></p>
<p>The post <a href="https://www.keppiecareers.com/5-ways-to-improve-your-job-prospects/">5 ways to improve your job prospects</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
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		<title>5 ways to be sure you always have a job</title>
		<link>https://www.keppiecareers.com/5-ways-be-sure-you-always-have-a-job/</link>
					<comments>https://www.keppiecareers.com/5-ways-be-sure-you-always-have-a-job/#comments</comments>
		
		<dc:creator><![CDATA[Miriam Salpeter]]></dc:creator>
		<pubDate>Sun, 04 Mar 2012 14:55:22 +0000</pubDate>
				<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[career coach]]></category>
		<category><![CDATA[career expert]]></category>
		<category><![CDATA[how to get some job search insurance]]></category>
		<category><![CDATA[how to keep your job]]></category>
		<category><![CDATA[how to land a job]]></category>
		<category><![CDATA[how to make sure you always have a job]]></category>
		<category><![CDATA[how to network]]></category>
		<category><![CDATA[how to network well]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[keppie careers]]></category>
		<category><![CDATA[Miriam Salpeter]]></category>
		<category><![CDATA[Miriam Salpter]]></category>
		<category><![CDATA[talent community]]></category>
		<category><![CDATA[Teela Jackson]]></category>
		<guid isPermaLink="false">http://www.keppiecareers.com/?p=7707</guid>

					<description><![CDATA[<p>You are one of the lucky ones to land a job. But, conventional wisdom suggests that a job today is no guarantee of employment tomorrow. Our economy is changing, so you can&#8217;t consider yourself &#8220;finished&#8221; looking for workâ€”even when employed. A CareerBuilder survey of more than 3,000 hiring managers and human resource professionals across industries [&#8230;]</p>
<p>The post <a href="https://www.keppiecareers.com/5-ways-be-sure-you-always-have-a-job/">5 ways to be sure you always have a job</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" decoding="async" class="alignright size-full wp-image-7760" style="border: 1px solid black; margin: 15px;" title="Land" src="http://www.keppiecareers.com/wp-content/uploads/2012/03/Land.jpg" alt="" width="240" height="164" />You are one of the lucky ones to <a href="http://www.keppiecareers.com/services/services-for-job-seekers/">land a job.</a> But, conventional wisdom suggests that a job today is no guarantee of employment tomorrow. Our economy is changing, so you can&#8217;t consider yourself &#8220;finished&#8221; looking for workâ€”even when employed.<span id="more-7707"></span> A CareerBuilder <a href="http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?id=pr675&amp;sd=1/5/2012&amp;ed=01/05/2012">survey</a> of more than 3,000 hiring managers and human resource professionals across industries and company sizes shows that in 2009 companies hired 28 percent more freelancers. In 2012, 36 percent of companies will hire contract or temporary workers. A <a href="http://www.staffingindustry.com/site/Research-Publications/Daily-News/Flexible-Workforce-Is-Permanent-ICs-Say">survey by M Squared Consulting</a> said, &#8220;A majority of independent consultants, 69 percent, say the use of a flexible workforce is a permanent change and not a temporary response to economic conditions.&#8221;</p>
<p>For years, people who study workplace trends have been predicting companies will outsource as much work as possible and hire fewer traditional employees. What does this mean for you? That you should maintain a &#8220;job search&#8221; mindset at all times.</p>
<p>Not surprisingly, one of the best ways to keep yourself in the game is to maintain a strong network, but not just any network; use your time while employed to create an <em>employer community network</em>. <a href="http://www.recruiterchicks.com/about-teela/">Teela Jackson,</a> the director of talent delivery for the contract recruiting and executive search firm Talent Connections, has worked as an internal recruiting consultant for CIGNA HealthCare, Georgia-Pacific, and Turner Broadcasting. She explains an &#8220;employer community network&#8221; is the group of people who could potentially hire you in the future.</p>
<p>Teela suggests all careerists earn some &#8220;job-search insurance&#8221; by following these easy steps:</p>
<p>1. <strong>Keep in touch.</strong></p>
<p>2. <strong>Show, don&#8217;t tell.</strong> Demonstrate your skills via social media.</p>
<p>3. <strong>Stay on top of industry trends.</strong></p>
<p>4. <strong>Enhance your personal brand by serving as a resource.</strong></p>
<p>5. <strong>Create a community of advocates.</strong></p>
<p>Read the whole post at my <a href="http://money.usnews.com/money/blogs/outside-voices-careers/2012/02/22/the-5-secrets-to-staying-employed">U.S. News &amp; World Report post.</a></p>
<p><a href="http://www.keppiecareers.com/2011/01/12/2-reasons-you-should-not-be-looking-for-a-job/usnews-logo-usn-logo_4bloggers/" rel="attachment wp-att-5232"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-5232" title="USNews.Logo.USN Logo_4bloggers" src="http://www.keppiecareers.com/wp-content/uploads/2011/01/USNews.Logo_.USN-Logo_4bloggers.jpg" alt="" width="428" height="106" srcset="https://www.keppiecareers.com/wp-content/uploads/2011/01/USNews.Logo_.USN-Logo_4bloggers.jpg 428w, https://www.keppiecareers.com/wp-content/uploads/2011/01/USNews.Logo_.USN-Logo_4bloggers-300x74.jpg 300w" sizes="auto, (max-width: 428px) 100vw, 428px" /></a></p>
<p>photo by <a href="http://www.flickr.com/photos/mi8/">mi8</a></p>
<p>The post <a href="https://www.keppiecareers.com/5-ways-be-sure-you-always-have-a-job/">5 ways to be sure you always have a job</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
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		<title>What is your unique value proposition?</title>
		<link>https://www.keppiecareers.com/what-is-your-unique-value-proposition/</link>
					<comments>https://www.keppiecareers.com/what-is-your-unique-value-proposition/#comments</comments>
		
		<dc:creator><![CDATA[Miriam Salpeter]]></dc:creator>
		<pubDate>Mon, 18 Jul 2011 02:41:13 +0000</pubDate>
				<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[career coach]]></category>
		<category><![CDATA[Career Collective]]></category>
		<category><![CDATA[career expert]]></category>
		<category><![CDATA[how to land a job]]></category>
		<category><![CDATA[keppie careers]]></category>
		<category><![CDATA[Miriam Salpeter]]></category>
		<category><![CDATA[Social Networking for Career Success]]></category>
		<guid isPermaLink="false">http://www.keppiecareers.com/?p=6054</guid>

					<description><![CDATA[<p>What can job seekers learn from a horse-and-buggy driver? A lot more than you may think regarding planning and executing a successful job hunt.</p>
<p>The post <a href="https://www.keppiecareers.com/what-is-your-unique-value-proposition/">What is your unique value proposition?</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="http://www.keppiecareers.com/wp-content/uploads/2011/07/Picture-28.png"><img loading="lazy" decoding="async" class="alignright size-full wp-image-6075" style="border: 1px solid black; margin: 15px;" title="Picture 28" src="http://www.keppiecareers.com/wp-content/uploads/2011/07/Picture-28.png" alt="" width="330" height="344" srcset="https://www.keppiecareers.com/wp-content/uploads/2011/07/Picture-28.png 330w, https://www.keppiecareers.com/wp-content/uploads/2011/07/Picture-28-287x300.png 287w" sizes="auto, (max-width: 330px) 100vw, 330px" /></a>Have you ever been to New York City? Near Central Park&#8217;s south end, you will find hundreds of horse and carriage proprietors &#8212; each hoping you&#8217;ll sign up for a ride around the park. In a more recent addition in the last several years, there are also many peddling tours pulled by a cycling guide. With so many choices, how can anyone make a living?</p>
<p>It made me think about how important it is to identify and focus on a unique value proposition &#8212; for people seeking business from tourists in New York City and job seekers trying to differentiate themselves in a crowded job market.</p>
<p>Walking along Central Park West, I saw one horse-and-buggy driver who would have earned my business if I were planning to take a tour of the park. He let me take his picture (displayed here), but I noticed he wasn&#8217;t sitting at the curb for long &#8212; he was soon galloping around the park with customers in tow. What was different about him? As you can see from the photo, he went the extra mile in terms of his attire and that of his horse. Most of the drivers were dressed casually, almost sloppily in comparison to this one proprietor. Despite the heat, he went the extra mile to &#8220;dress up&#8221; his horse with a festive feather, matching his own purple vest. A top hat was the perfect addition to his look.</p>
<p>Finally, his carriage was special and a bit unique compared to the other horse drivers. I envision tourists considering their photo opportunities. A tour is an investment; why wouldn&#8217;t customers want the most for their money? If they assume most of the drivers are capable of providing a safe ride and basic, useful information, choosing a carriage clearly depends on aesthetic considerations, and this driver made the most of that fact.</p>
<p><a href="http://www.keppiecareers.com/wp-content/uploads/2011/07/Picture-29.png"><img loading="lazy" decoding="async" class="alignleft size-full wp-image-6078" style="border: 1px solid black; margin: 15px;" title="Picture 29" src="http://www.keppiecareers.com/wp-content/uploads/2011/07/Picture-29.png" alt="" width="326" height="325" srcset="https://www.keppiecareers.com/wp-content/uploads/2011/07/Picture-29.png 326w, https://www.keppiecareers.com/wp-content/uploads/2011/07/Picture-29-130x130.png 130w, https://www.keppiecareers.com/wp-content/uploads/2011/07/Picture-29-300x300.png 300w, https://www.keppiecareers.com/wp-content/uploads/2011/07/Picture-29-136x136.png 136w" sizes="auto, (max-width: 326px) 100vw, 326px" /></a></p>
<p>This month, the <a href="http://careercollective.net/">Career Collective</a> (a community I co-coordinate with my colleague <a href="http://careertrend.net/blog">Jacqui Barrett-Poindexter</a>) addresses the question of the mid-year job-search check-up. There&#8217;s nothing more important than knowing what makes you special when you&#8217;re looking for a job. If you haven&#8217;t already spent time thinking about this important topic, the mid-year point is a good time to re-evaluate (Please click through to the links at the end of this post to my colleagues&#8217; ideas about the topic.)</p>
<p>Obviously, for the job seeker, neither attire (nor a top hat!) are necessarily distinguishing factors. (Although, make no mistake, how you dress can and does make a big difference in how you may be perceived.)</p>
<p><strong>Aside from aesthetic features, what can a job hunter do to help him- or herself stand out?</strong></p>
<p><strong>Discover Your Hook</strong></p>
<p>What is special about you? What skills and accomplishments set you apart from every other person in the room? In your industry? It&#8217;s not easy to determine what makes you special and unique, but it&#8217;s important to think about it if you&#8217;re going to market yourself. Think about your work. What do you accomplish better than anyone else? (Or, better than most people?) Have you been able to solve a problem and come up with solutions no one else could? Think about the results you create; how do you make a difference?</p>
<p>If you don&#8217;t know what makes you stand out from the crowd, it will be difficult to convince anyone else why they should hire you.</p>
<p><strong>Context of Your Target Audience</strong></p>
<p>Once you begin to focus on what makes you special and unique, don&#8217;t forget to consider how you fit into your target employer.</p>
<p>You will find out the employerâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s needs via research, informational meetings and networking. Don&#8217;t forget to investigate industry conferences. Many post their speaker programs online, so even if it is not feasible for you to attend, it&#8217;s easy to learn your field&#8217;s major pain points. How do your skills and accomplishments help address the topics top-of-mind to people in your field?</p>
<p><em>Can you help the organization:</em></p>
<ul>
<li>Earn more money?</li>
<li>Handle their work more efficiently &#8212; saving money?</li>
<li>Attract more customers?</li>
<li>Solve some problem?</li>
<li>Create a new product or service?</li>
</ul>
<p><strong>Focus on the target audience&#8217;s needs &#8211; not on what YOU want</strong></p>
<p>Think about itâ€¦If someone approaches you and starts talking about themselves and what they want, how closely will you listen? Statistics demonstrate that people donâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />t typically have very long attention spans to listen to other people talk.</p>
<p>Now, think about talking to someone who focuses on YOUR needs. A little more interested? I bet you are! Who doesnâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />t want to hear someone describe how he or she solves your problems!</p>
<p><strong>The lesson for job seekers: when you identify your unique value proposition, be sure it isn&#8217;t all about YOU!</strong></p>
<p>Big brands like Disney decide what they offer before they create and place their advertisements.Â  When they want to advertise Disney World, they appeal to families and parentsâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> need for an affordable, yet magical vacation.Â  Their brand is all about magic and family fun.Â  Their television ads appear on shows with a high viewership of people Disney targets.</p>
<p>If Disney didnâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />t consider what they offer, they wouldnâ€<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />t be able to target their marketing.Â  By defining themselves and what problem they solve, they can offer a hook (an affordable family vacation).</p>
<p>What is brand YOU all about?Â  What makes you special and unique?Â  Think about what you offer an employer.Â  Consider your top five work and personal accomplishments.Â  Write them down and think them over.</p>
<p><strong>Marketing Brand YOU</strong></p>
<p><em>It&#8217;s great to know your value proposition, but if no one has heard of you, it won&#8217;t do you much good!</em></p>
<p>Make sure you put together a 360-degree marketing plan, including a <a href="http://www.keppiecareers.com/services/services-for-job-seekers/">high-quality resume</a> detailing exactly how you are a good match for the position. Optimize your LinkedIn profile with keywords and a story that makes people want to learn more about you.</p>
<p>Consider creating an <a href="http://www.getasocialresume.com/">online profile, or a social resume</a> &#8212; YourName.com &#8212; to showcase your expertise and value. The site may include a blog focusing on your insights and accomplishments, or it may simply serve to help you own your name online and give you the opportunity to highlight what you want people to know about you if they search for you online.</p>
<p><a href="https://profiles.google.com/">Create a Google Profile.</a> This has always been a good idea, but with the introduction of Google+, it is even more important, since Google+ draws on your profile information. (I haven&#8217;t had a chance to write about Google+, but it is a new social network combining elements similar to Facebook, Twitter and several other networks. <a href="http://technorati.com/technology/article/google-plus-the-new-kid-on/">Learn about it HERE</a>. It&#8217;s still new, and not available to everyone, yet. The jury is still out regarding how useful it will be for job seekers, as right now, only early adopters have jumped on. Stay tuned for more information about Google+, but create a Google Profile even if you never plan to use the new social network.</p>
<p>Evaluate your Twitter and Facebook presence. Are you using them to your advantage? I could write a book about how to make these networks work for you&#8230;In fact, I did! <img src="https://s.w.org/images/core/emoji/16.0.1/72x72/1f642.png" alt="🙂" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
<p><a href="http://www.socialnetworkingforcareersuccess.com">My book describes how to use social media tools</a> (including Twitter and Facebook). The basics:</p>
<ul>
<li>Be sure your profiles are suitable for anyone to view and represent the best, professional YOU.</li>
<li>Don&#8217;t waste the opportunity to connect with new potential colleagues.</li>
<li>Learn what you can via social media channels about what is happening in your field or industry Following Twitter hashtags during conferences is a great way to accomplish this.</li>
<li>Share what you know online to demonstrate your expertise and attract people to YOU.</li>
</ul>
<p><strong>Conclusion</strong></p>
<p>Unfortunately, landing a job is a lot harder than donning a top hat and a purple vest, but with some planning and a real focus on what you have to offer your target audience, your mid-year career check-up couldn&#8217;t come soon enough. <a href="http://www.keppiecareers.com/contact/">Let me know if I can help.</a></p>
<p><em><strong>Here are links to Career Collective member responses!</strong></em></p>
<p>&nbsp;</p>
<p><a href="http://careersdonewrite.com/blog/4-summer-strategies-to-step-up-your-job-search.html" target="_blank">4 Summer Strategies to Step Up Your Job Search</a>, @DebraWheatman</p>
<p><a href="http://pathfindercareers.com/blog/2011/time-to-put-your-job-search-up-on-the-rack-for-inspection/" target="_blank">Putting Your Job Search Up On The Rack For Inspection</a>, @dawnrasmussen</p>
<p><a href="http://www.theexecutivebrand.com/2011/07/18/mid-year-job-search-check-up-are-you-just-wasting-time/" target="_blank">Mid-Year Job Search Checkup: Are you wasting your time?</a> @GayleHoward</p>
<p><a href="http://careersherpa.net/it-is-time-for-your-check-up-msmr-jobseeker/" target="_blank">It is Time for Your Check-up Ms/Mr Jobseeker</a>, @careersherpa</p>
<p><a href="http://www.resumesandcoverletters.com/tips_blog/2011/07/mid-year-career-checkup-are-yo.html" target="_blank">Mid-Year Career Checkup: Are You &#8220;On Your Game?&#8221;</a> @KatCareerGal</p>
<p><a href="http://heatherhuhman.com/2011/07/how-to-perform-a-mid-year-job-search-checkup/" target="_blank">How to Perform a Mid-Year Job Search Checkup</a>, @heatherhuhman</p>
<p><a href="http://blog.sterlingcareerconcepts.com/2011/07/18/reposition-your-job-search-for-success.aspx" target="_blank">Reposition your job search for success</a>, @LaurieBerenson</p>
<p><a href="http://exclusive-executive-resumes.com/resumes/mid-year-job-search-checkup/" target="_blank">Mid-Year Job Search Checkup: What&#8217;s working and What&#8217;s not?</a> @erinkennedycprw</p>
<p><a href="http://www.job-hunt.org/job-search-news/2011/07/19/job-search-progress/" target="_blank">Mid-Year Job Search Check-Up: Getting Un-Stuck</a>, @JobHuntOrg</p>
<p><a href="http://www.threshold-consulting.com/threshold_consulting/2011/07/mid-year-check-up-the-full-360.html" target="_blank">Mid-Year Check Up: The Full 360</a>, @WalterAkana</p>
<p><a href="http://coachmeg.typepad.com/career_chaos/2011/07/5-ideas-for-fighting-the-summer-job-search-blues.html" target="_blank">5 Tips for Fighting Summer Job Search Blues</a>, @KCCareerCoach</p>
<p><a href="http://write-solution.com/2011/07/18/are-you-positive-about-your-job-search/" target="_blank">Are you positive about your job search?</a> @DawnBugni, #CareerCollective</p>
<p><a href="http://aneliteresume.com/job-search/where-are-the-jobs/" target="_blank">Where Are The Jobs?</a> @MartinBuckland, @EliteResumes</p>
<p><a href="http://careertrend.net/mid-year-job-search-checkup-get-your-juices-flowing" target="_blank">Mid-Year Job-Search Checkup: Get Your Juices Flowing</a>, @ValueIntoWords</p>
<p><a href="http://www.careerbychoiceblog.com/career_by_choice/2011/07/expat-international-job-search-career-check-up.html" target="_blank">When Was Your Last Career &amp; Job Search Check Up?</a> @expatcoachmegan</p>
<p><a href="http://timsstrategy.com/is-summer-a-job-search-momentum-killer/" target="_blank">Is Summer A Job Search Momentum Killer?</a> @TimsStrategy</p>
<p><a href="http://www.careersolvers.com/blog/2011/07/18/is-it-time-for-your-resume-checkup/" target="_blank">Is It Time for Your Resume Checkup?</a> @barbarasafani</p>
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<p>The post <a href="https://www.keppiecareers.com/what-is-your-unique-value-proposition/">What is your unique value proposition?</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
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