The headline appears directly under your name in LinkedIn and shows up whenever your profile comes up in search. Does it say something that will make someone want to click through to learn more about you? If it is a job title, it’s not likely to be very compelling. Consider your headline an opportunity to pitch your unique value proposition – what is special about you – to anyone who comes across your profile. Include keywords that people will use when they search for someone like you as well as a promise of something you will do for them. For example: Leadership Development Management Consultant: Build effective work culture and accelerate employee performance.

Be sure you choose words for your headline that people will type into the search bar when they are looking for someone like you. When you incorporate a promise or a pitch, you’ll be a step ahead of the competition.

2. Connect with Alumni

LinkedIn’s most successful users engage and interact with colleagues and mine new contacts. One great tool is under the “Network” tab: Find Alumni. Click through and you’ll be able to find information about alumni of your schools. You can see “where they work,” “what they do” and “where they live.” It’s a great opportunity to easily find and connect with people who share your alma mater.

3. See Who’s Viewed Your Profile

Under the “Profile” tab, scroll to “Who’s Viewed Your Profile.” Even with a free account, you can see the last several people who clicked through to your profile. If they allow you to identify them (some people are anonymous), you can ask them to connect with you or reach out to offer to network with them. Keep an eye on this tab and you may wind up connecting with someone who can make a big difference in your career.

4. Choose Your Groups

Maybe you joined some groups, but you aren’t actively involved. Or, perhaps you’re trying to decide which groups to join so you can be more productive? Did you know you can learn about groups before you join them, or check out some stats to decide if you should be active? Click into the group you want to investigate. Then, select the I (it’s on the right side of the toolbar in the Group). You’ll see another toolbar pop up below with information about the group, including “Group Statistics.” You can learn what type of people are members, where they live and how active the group is based on discussions and jobs posted.

Once you pick the right groups for you and prioritize the ones best suited to your needs, you’ll want to be active and post discussions and updates in your favorite groups. Also, be sure to request notifications from groups so you’re aware when someone posted something you’ll want to see and be able to respond.

5. Add Rich Media

I promised 4, but here’s a bonus: add rich media to your profile. It’s easy — all you need to do is click on the blue box icon when you edit your profile, and you can upload a file or share a link to something about you online. See the screen shot below to get an idea of how it works.

Keep in mind…

Once you have a firm handle on how to use LinkedIn, don’t miss the opportunity to use other social media tools — including Twitter and Google+ to land a job.

More advice:
Questions you should always – and never – ask at an interview
Nail the one question every interviewer asks
12 traits of valuable employees

Originally appeared on AOLJobs.com.

The post 4 things to try on LinkedIn appeared first on Keppie Careers.

Today, my colleague Dan Schawbel tweeted a link to an article by Scott Kirsner with information about LinkedIn that makes some interesting new suggestions and tips for LinkedIn users. I’ve been writing about LinkedIn for some time, but found a few great tips from Kirsner’s sources, Lee Hower (part of the founding team of LinkedIn, reporting to the chief executive) and David Gowel (called a “Jedi knight of LinkedIn.”)

Whether or not you use these tips, be sure that you optimize your profile to include all of your previous jobs and keywords that will help people find you!

Some points they suggest in the piece that I have not written about (points theirs; commentary in my words):

Spell your name wrong.
How many people are searching for you, but spelling your name wrong? O’Mally suggests including typical misspellings of your name in the “Summary” section. My suggestion – if you have changed your name after marriage or have a nic name many people know (or used to know) you as, include those as well.

Need an optimized LinkedIn profile? Some tips to get your search moving forward? Learn how I can help with your job hunt.

The post Spell your name wrong in LinkedIn? appeared first on Keppie Careers.