I agree that it is a great idea to carry networking cards. Some believe they are out-of-date, because people are using smart phones and apps to exchange information (via “bump” or another, similar technology). I admit that I am as guilty as the next person of taking a business card and intending to follow up, while the card slips to the black hole that seems to live inside my purse! However, I also often find myself referring to the cards I collected for contact information, a reminder of someone’s website I wanted to visit or to get connected via LinkedIn or Twitter after an event.

I don’t always remember all the details that I need to follow up, so business and/or networking cards are great for me.

However, be sure your card is professional. Alicia Sanera, founder and CEO of Sanera, The People Development Company, is a distinguished business consultant, coach, corporate facilitator and speaker. She recently wrote a post called, “Why I’m Shredding Your Business Card.” Sounds harsh, but her points are well taken, including:

• Tiny font (we need to be able to read it)
• No name (!)
• No email contact

Make sure you hand out cards that represent the image you want to portray. I’m a fan of inexpensive services such as VistaPrint, but don’t hand out their free card with the ad on the back; it doesn’t say anything good about you, especially since the upgrade is only a few dollars. Aren’t you worth it?

Read Susan Kelly-Easton’s tip here.

photo by medialoog

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