My family moved away from my home town in the suburbs of Chicago when I went to college. Moving so far away, it was hard to keep in touch with any but my very closest friends from that time. (I know this probably seems a foreign concept to students today, but this was before social networking and Web 2.0. Think actually PAYING for long distance calls – made while tethered to a phone with a cord – and needing to mail letters!)

This nostalgia led to a little flurry of activity in my FaceBook account, which leads to me today’s post. Randomly (it seems), I’ve all of the sudden been compelled to spend time “friending” neighbors from my home town, classmates and even more distant aquaintances from high school. (Being more of a linkedin kind of gal, I admit to not spending a lot of time pursuing FaceBook connections in the past.)

We exchange a note, maybe post something on our “walls,” view photos…There’s no long-term investment of time or energy to touch base, and it is comforting to know that maybe I won’t lose track of these old friends again.

I like that this group of people who share a bond with me, albeit distant, is out there. I know that I’d be happy to help or support any of them if I could, and I think they would do the same for me.

L

Luckily, I am not in this flurry of networking activity because I “need” something from any of these contacts. (It’s really more of a nostalgia thing.)…Which leads me to connect this post to a relevant career topic!

With prices going up and salaries going down (and some jobs becoming fewer and further between)….

NOW is the time to enhance, re-build or create your network.

Networking is about relationships…Most of us have relationships that we’ve let fall by the wayside. Maybe a little revival isn’t a bad idea.

Using social networks – which may or may not lead to offline meetings – there’s no specific time committment, no small talk (really), no “what do I wear to go to that event.” Reaching out is as easy as a click of the mouse, some exchanged emails and touching base once in a while. FaceBook gives you everyone in your networks’ birthdate – consider sending a note to remember their special day.

Baby steps to online networking are okay – find some “friends,” see if there may be some potential revived relationships and nurture them.

Stay tuned for more on FaceBook for job hunting…

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Ellen and Diane spoke about the importance of using the internet to help promote and define your personal brand – they referred to your “electronic footprint.” This seems to be my week to write about the importance of keeping up appearances online and using your social networks for job searching.

Regular readers know how much I love referencing other authorities who agree with me! This presentation was a great reminder of the importance of creating and maintaining your online identity. I thought I’d share some insights from the presentation for job seekers and everyone else hoping to take advantage of cyber-connecting.

Ellen and Diane note (and I agree) that online networking does not replace face-to-face contact. Combine the two for the most impact.

Have a strong profile or bio to use online. Keppie Careers will be happy to help you write, revise or proof your profile to make sure that you are presenting the most professional image possible. Nothing screams careless more than a typo or grammatical error on a standard bio. Email: results@keppiecareers.com for more information.

Ellen and Diane point out that it’s important to have networking goals. They suggest keeping a “networking tool kit” that includes:

• Frequently used links
• URLs of all of your profiles and sites where you are a member
• Links to your articles and press
• Email signatures
• Photos/headshots
• Various versions of your bio
• Profile information (what you offer and what you seek)
• Accomplishment statements, elevator pitch, etc.

Remember to Google yourself. (In fact, set a google alert to alert you when your name or business is indexed. This is a great way to know if other people are mentioning you on their websites or blogs.) Ellen and Diane suggest checking up on your online identity on a regular basis, even weekly.

Enhance and maintain your profiles. A tip from Ellen and Diane: Review other linkedin profiles from people in your industry to get ideas of keywords and buzz words. Incorporate language that makes sense for your profile.

Keep an eye on this blog for ongoing tips and tricks for improving your online and in-person networking efforts!

Keppie Careers will teach you how to network! www.keppiecareers.com

Keppie Careers – A Head Above the Rest: Encouraging, Enlightening and Empowering Job Seekers for Success!

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