photo by drurydrama

So, you’re wondering what a bigger ox has to do with your job hunt?

Today’s post was inspired by a quote from Peter Shankman, author, PR guru and owner of the list “Help A Reporter Out.” Today, his email reads:

In pioneer days, they used oxen for pulling, and when one ox couldn’t budge a log, they didn’t try and grow a bigger ox.” Peter says, “When one pitch doesn’t work, sending six more of the exact same pitches usually won’t, either.”

Peter’s focus is PR – pitching stories to reporters or other influencers in hopes of achieving good buzz for a client or product. I’ve often written about how a job search is an exercise in marketing and PR, so the jump from a focus on a “pitch” to thinking about your job hunt is more of a hop than a leap.

If you’ve been sending out your “pitch/resume” and haven’t been getting the response you’d like, consider if your plan is as effective as trying to grow a bigger ox. Sending and re-sending that same resume is not going to help you get anywhere but frustrated. Most likely, a revision (maybe a transformation) is in order!

Throw in some great networking and interviewing tips, and you’re on the right path.

Keppie Careers can help you get your job search moving! www.keppiecareers.com

The post Don't Try to Grow a Bigger Ox and Your Job Hunt appeared first on Keppie Careers.