• To expand the number of people you know and who know you.
• To learn new information pertinent to your field from mentors and thought leaders, and
• To illustrate your expertise with a community of people who may connect you to opportunities based on learning about you and what you know.

Google+ allows users to accomplish all of these goals in similar ways to other networks, such as Twitter, Facebook, and LinkedIn; it very easy to open up pathways to connect with people you’ve never met and to engage in an in-depth conversation. This engagement compares, in many ways, to Twitter, where it is possible to connect, meet, and learn from people you don’t already know, without barriers requiring introductions.

Google+’s value add is the fact that Google controls much of search traffic. Any tie to being “found” online and any boost Google+ may provide gives this new network extra value.

Read my post on Job-Hunt.org for tips to use Google+’s features, including your Google profile, “circles,” “sparks” and “hangouts.” Stay tuned for information about the Career+ Chat, sponsored via the Career Collective (and friends).

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