Many on the call were thinking, “This sounds an awful lot like another Facebook app, Branchout.” (I know I was thinking it!) In fact, I’ve written about Branchout, which Mashable notes has more than 800,000 users (compared to LinkedIn, with more than 100 million members). Both Branchout and BeKnown try to leverage Facebook’s more than 750 million (!) members and hope to provide a go-to, “professional” space within Facebook. Since statistics show so many more people use and spend time on (in) Facebook, I’ve been advising job seekers to clean up their Facebook profiles for job-hunting purposes for some time now. I devoted an entire chapter to Facebook in Social Networking for Career Success, because I believe it’s important to “go where the people are” when it comes to networking online, and the people are on Facebook!

Having a professional profile on Facebook helps allow job seekers to connect with companies hosting Facebook pages and helps make it easier to connect with recruiters on Facebook.

While a professional online profile is a good idea, Monster makes a point to note its app allows Facebook users to:

·         Easily invite contacts from other social networks to expand their BeKnown network beyond their existing Facebook friends

·         Keep social activity with friends and family separate from work-related activity with professional contacts

·         See who among their professional contacts on BeKnown is connected to a company or job opportunity of interest

·         Connect professional networking to Monster’s job search and browse tools and import their Monster profile to BeKnown from right within the app

For companies, Monster explains that BeKnown:

·         Opens up a vast source of potential global talent on Facebook – Facebook’s estimated 750 million members span ages, income levels and ethnic groups

·         Creates new recruitment-focused visibility opportunities and extends job posting reach in a high engagement environment

·         Increases engagement opportunities with so-called passive job seekers, as BeKnown users follow company job and network activity

·         Activates recruiter and employee networks as referral sources

What’s especially unique about BeKnown compared to other apps?

Monster explains it will include a “Social Referral Program (SRP), which encourages BeKnown users to pass along specific jobs through their BeKnown network.  The Social Referral Program amplifies a company’s employee referral network and extends reach to passive candidates.  Currently in beta, the referral program will be rolled out to select Monster customers.”

I had a chance to ask a few questions I thought would be important for readers to know.

My first question: “Is this an application marketed for job seekers, since it’s from a company best known for its job board?”

The answer was “No, it’s for anyone who wants to build a network.” In particular, it aims to offer a tool to people who have not already grown their LinkedIn network, for example.

My second question related to the jobs that will be posted on the site. I was concerned about verifying the companies and avoiding scam artists from moving in to collect information from unsuspecting job seekers. I understand there will be some verification. (We’ll see how this all plays out.)

I started using BeKnown, and, so far, I like it! Stay tuned for my first impressions. In the meantime, if you’d like to try it out:

For more information, follow these links to join BeKnown (http://www.beknown.com/landing) and to learn more about how it works (http://www.beknown.com/landing/howitworks). And, feel free to connect with me there. I’m planning to have an “open” network on BeKnown.

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I recently presented a webinar for The Career Summit about how to build a bridge to your next employer, and keywords (how to find them and how to USE them) play a huge role in paving the way to a new employer.

It is crucial for job seekers to identify the words that employers are using to look for them and to use those in their resumes, LinkedIn profiles, Twitter bios and Facebook bio.

You don’t want to waste any words on your resume. Earlier this week, I asked, “are you a job seeker or a French fry?,” making the point that job seekers need to select words carefully to be sure they make sense and will attract employers.

The best place to find keywords that are most relevant for your targeted organization is in job descriptions. Study job descriptions on job boards, via LinkedIn and any place that employers advertise opportunities. The descriptions don’t need to be for jobs you’d actually apply to do. For example, maybe the job is in Omaha, and you plan to stay in Miami. If the description itself is relevant to what you want to do, that information can be useful to inform your materials.

Review job descriptions and identify the nouns and noun phrases. (Remember from grade school — a noun is a person, place or thing.) Focus on being as specific as possible. For example, assistant (a noun) is not as specific as administrative assistant, or executive administrative assistant (noun phrases). Technical skills (including software), degrees and other specifics related to the job may all be keywords.

For example, a job description for a sales manager position for a fitness company includes the following keywords (among others):

• Personal sales,
• Model for team members,
• Weekend production,
• Sales Department Head,
• Sales team,
• College degree,
• Member adviser

One way to be sure you are targeting keywords is to highlight all of the keywords in a variety of similar job descriptions and then incorporate all of them into your resume. Include acronyms (for example IT) as well as complete words (information technology). You should probably have at least 25 targeted keywords or phrases included in your resume.

Some fun tools I suggested during the webinar to help you visualize your keywords are Wordle — (http://www.wordle.net/) and Tag Crowd (http://tagcrowd.com). The picture accompanying this post is a Wordle representation of that sales manager position description.

You can see in the Wordle that words such as team, success, sales, benefit and healthy are highlighted. (Yes, I know that healthy is an adjective!) That would suggest those words should appear (among the others) in your resume. The bigger the word appears in the word cloud, the more significant Wordle considers it. Consider creating a word cloud of your job descriptions and comparing it to one of your resume. It’s not scientific, but it does offer a visual way to identify if you are including the details you need to land the job.

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So, when TV went digital and the converter box for those without cable didn’t give me access to ABC, it was time to enter this century. While I am not a huge TV watcher, I do enjoy certain shows, and being able to view them on my time – on the TV (not via the internet) was pretty cool. (Yes – this is career related – I’m getting there!)

It took me awhile to remember that I could fast-forward through commercials. I usually multitask while viewing, so stopping to skip the commercials actually interrupted my flow. I am getting in a groove, though. Skipping commercials and getting through my favorite shows in less time has become a ritual.

Sometimes, though, a commercial just grabs me before I have time to hit fast forward. In those cases, I actually catch myself watching the commercial. I was thinking about which commercials grab me and why. Usually, it is one of three reasons:

1. There is a lot of color and/or it is very visually appealing,
2. It is for a product or service I use or enjoy or
3. It engages me with a story and I need to watch the whole thing to see what happens!

Since I now often watch with my hand on the remote, if I am going to actually watch a commercial, one of these three must happen right away.

Think about your resume. You have about the same amount of time to grab a person reading it as commercials have to get my attention. What are you doing to immediately attract attention?

Appearance

While looks are not everything, they do mean a lot. Yes, often a resume goes through a computer scan first, but when a real person looks at it, it is important for it to be attractive, easy to read and up-to-date. If your resume looks like the BEFORE versions on my site, you really need to consider a revision. If you are using one of Word’s templates (they certainly did not consult a savvy resume writer for those) – you absolutely need to consider a change.

Did you know that you can even use a little COLOR in your resume? There are a lot of different ways you can visually grab attention – some that are more controversial than others. For example, some people use company logos on resumes. (This is not a practice I favor, but some really think it is great!) The bottom line is that you need an attractive resume if you want to compete.

Are you offering something the reader wants?

If I’ve said it once, I’ve said it 100 times – the resume must speak in the language that an employer will understand. If your targeted job requires someone who knows how to “develop proposals and presentations detailing new implementation process plans implemented by top management,” saying that you have done that is terrific! If the job has nothing to do with developing proposals and presentations, that language might as well be Greek to the hiring manager. Remember – simply stating your ability to do a particular task is not likely going to help your cause. Show, don’t tell.

And – do it in a way that immediately appeals to the reader.

Engage with a story

Just as a good story hook captures my attention when I watch TV, telling a good story on your resume – and in your job hunt – is important. It’s a good idea to think about stories – even collect them – to help improve your ability to catch their attention. Being able to tell your job search story is an incomparable skill. Do you know what you have to offer, and can you tell it in a way that interests people? In a way that makes them want to know more about you?

Learn how to share your story via social media, in person and via your resume. I can help!

photo by danielgreene

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No, it wasn’t there. So, I asked him if he knew where to find them. He explained that he was the “Frito-Lay guy,” and gestured to his array of chips and snacks on the shelf on the opposite side. “Hmmm…,” I said, looking at the chips – none individually wrapped. “Thanks, but I was really looking for something in small packages.” He stopped what he was doing, stood up and walked down the lane, noting that what I wanted was probably there. I was impressed that he was being so helpful, especially since I wasn’t looking for “his” stuff.

I thanked him, picked out some snacks, and then remembered that I needed pretzels! Usually, I find what is on sale. Today, there was no question that I was going to choose Frito-Lay snacks. (Sometimes, there is more to your choice than price!) Laughing, I told the man that he had sold three bags of his pretzels by helping me find his competitors’ treats! I have a feeling that I’ll remember my little encounter with the Frito-Lay man whenever I am looking for snacks. Will I always choose that brand? Maybe not, but this story will most likely cross my mind every time.

Turning back down the lane, I said to myself, “I guess I know what I am blogging about today!”

If you are a regular reader, you already know the career connection…If you are looking for a job, have you considered focusing more on how you can help other people? Small acts of kindness not only help you engage and connect with your community (whether it is online or in person), they also may remind you of your valuable skills that you can use to impact others.

I’ve written about the value of volunteering during a job search, but just reaching out to your immediate community and making an effort to extend yourself and help people who ask (or even those who do not ask) can have a real impact. You never know what might result from focusing part of your job-search strategy on helping other people.

What do you think? Has helping other people helped you in your job search? Do you think making an effort to think more of others has the potential to improve your mood – and maybe your prospects? Share your ideas in the comments!

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In this case, Andy and Carrie asked me for some closing thoughts for their job seeking listeners to consider. How to sum up things for a job seeker in just a few minutes? For someone who writes (and tweets) about the topic daily, it’s a challenge to choose just a few topics.

There are jobs. If you optimize your search and your materials, “the economy” will not keep you from finding a job. It is easy to think that the situation is out of your control as a job seeker. However, I believe that job seekers control a lot more than they realize. I like to suggest that my clients “drive their own career bus.”

Do not ignore the power of social networking – the connections you can make online are only limited by the amount of time you have to pursue them. You may be surprised to learn that people you hardly know are willing to connect and provide you with information and contacts that are key to landing your next opportunity. Job seekers who shrug off LinkedIn and Twitter do so at their own risk.

Don’t underestimate the importance of a positive attitude and planning your search. Job seekers must take the reigns and be focused and purposeful. In my experience working with clients, those who plan are successful and those who leave things to chance experience a much longer than necessary search period. 

Finally, it’s important to ensure that your job search materials are up-to-date and optimized. If your resume isn’t targeted and packed with skills and accomplishments, it’s no wonder that you aren’t getting interviews! Does your LinkedIn profile match what you are saying on your resume? Are you taking advantage of all of LinkedIn’s features? If not, you are missing opportunities left and right!

Do you need help getting your search in gear? I can write your resume and teach you how to optimize your social networking to help you land the job you want. Contact me to see how I can help!

photo by artisan shooting

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This week, I will be sharing ideas to help you “change up” your job hunting efforts.

Intellectually, we all know that doing the same thing, over and over again,
but expecting a different result does not make sense. If you always got lost on the way to someplace, would you continue to try to get there without a map or directions? If you always burned dinner because you didn’t set a timer and are always busy doing a million other things, would you continue to cook without a timer? I hope not!

By the same token, continuing to sit at your desk, applying for jobs online with the exact same resume and wondering why you aren’t landing more interviews (or ANY interviews) doesn’t phase you? It’s a tough market! You have too much (or not enough) experience. Your background isn’t exactly perfect for your target jobs and no one will give you a chance. I have heard all of the excuses. Well, it’s time for some tough love: It is very possible that what you are doing (and NOT doing) is the reason you aren’t finding more opportunities.

Today’s tip: instead of looking for a job, search for an organization!

Read more at my blog on GreatPlaceJobs…

If you need help with your search, contact me!

photo by Fifi LePew

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Not convinced that Twitter is actually a high-powered job search tool? Read on to learn how Twitter can uniquely position you for job-hunting success!

What Can Twitter Do For You?

1. Afford access to other professionals in your field. When you follow industry leaders, you’ll know who spends time with them, what conferences they attend (and what they think of the speakers!), what they’re reading and what is on their minds. This is great information to leverage for your search.
2. Provide exposure and credibility as well as personal and professional relationships when you connect to others in your industry.
3. Offer you a venue to demonstrate your expertise and share information in quick, pithy bursts of wisdom. This is perfect if you don’t have the time or energy to create a blog.

Unique Aspects of Twitter

1. It is casual and immediate and a great place to “meet” informally.
2. You’ll find an array of people on Twitter, including CEOs, top-level executives, hiring managers, recruiters and everyone in-between! It’s one-stop shopping for your networking needs. You’ll be surprised to find that stars in your field (mentors) may follow you if you reach out to them!
3. Unlike Facebook, where it is kind of creepy if you start trying to “friend” people who are connected to your contacts, it is acceptable (and expected) to follow people on Twitter because another friend or colleague does.
4. It forces you to be brief. Coming up with your “Twit-Pitch” – what you have to offer in 160 characters or less – will help you clarify your value proposition. Remember: less is more!

Convinced? What To Do First?

1. Brand yourself professionally. If you are planning to use Twitter for a job search, set up a designated profile and account. Choose a professional Twitter handle using your name or some combination of your name and profession that sounds good and is easy to remember. For example, JaneSmith or PRProJane.
2. Take time to create a professional profile that will attract your target market. If you don’t have a website, link to your LinkedIn profile.
3. Before you follow anyone, start posting some tweets! Don’t succumb to the temptation to share your lunch menu…Tweet about an article, an idea or share a link of professional interest to your targeted followers. Do this for a few days. It may seem strange to be tweeting when no one is following, but you may be surprised to gain an audience before you even try. Once you have a great profile and a set of interesting tweets, start following people in your industry. Aim high! Follow stars – some will follow you back.
4. Continue to build your network by using Twitter Search and Twitter’s Find People tool. Manually review profiles and use Twubble to help you find new people to follow. Use directories such as Twellow and TwitDir. Grow your network slowly – you don’t want to follow 1000 people and have only 30 following you. That makes you look spammy, not professional.
5. Another tool to use to learn what is going on in your area of expertise is Monitter. (Hat tip Steve Cornelius.) Steve used it to look up information about a company where he was interviewing. It is also great to see what people are talking about and to find conversations to join on Twitter.
6. Use hashtags (the # sign) to “tag” your posts and to search for tweets about subjects of interest to you. These tags make it easy for people to search for your content. Cision Blog explains this well:
   “Hashtags are used on Twitter to create groupings around a particular topic, event, community, industry, location, etc. By using a hashtag, tweeters can follow an entire conversation chain uninterrupted by other tweets.” Tagalus is a service that provide the definition of  hash tags, so take a look if you are following people and have no idea what their tags mean! For additional resources about hashtags, follow THIS LINK.
7. Give, give, give! Think about what you can do for others. Don’t blatantly self-promote. Instead, help promote others. “Retweet” (pass along information someone else shared, giving them credit) – you will earn followers and friends this way. Those who know (and like) you will become part of your network and will be willing to help you. (See picture for an example of a retweet.)

Sustain Your Twitter Network

1. Twitter doesn’t have to be very time-consuming, but if it’s going to be part of your job search strategy, make a point to keep up with it by sending out something useful every day.
2. Read what other people write and respond. Join conversations and start your own.
3. Don’t be afraid to send a message directly to a star in your field. Simply address your tweet to @their Twitter name, and they should receive it. (Be aware that Twitter isn’t 100% reliable, so feel free to try again if you don’t hear back or have reason to believe your message wasn’t delivered.)
4. Feel free to tweet that you are looking for an opportunity. (See below for a success story!)

People Who Found Jobs and How!

1. Jessica Smith found her current “dream job” as Chief Mom Officer simply by tweeting to approximately 400 followers, “Anyone looking for a marketing or biz dev person?”  Within minutes, she received a DM from the founder of Wishpot.com, asking for a phone interview that resulted in a perfect position!
2. Kyle Flaherty used Twitter to find a job that moved him and his family to Austin, TX from Boston. He tweeted to approximately 650 contacts that he had left his job. He included a link to a blog post outlining his interest in connecting. He explains, “Within hours I had several emails, IMs, phone calls and tweets about the topic and it actually ended up that I took a new job.” Follow this link for an interview with Kyle’s new boss, Pam Oâ€Neil, who explains how she and Kyle used Twitter to fill the position.
3. Heidi Miller, the “Podcasting Princess,” found a freelance project using Twitter by tweeting updates about her job hunt. Many of her colleagues questioned the wisdom of being so open about her search; they worried she look desperate or foolish. However, the ends justified the means.

As more and more get involved (dare I say addicted?) to Twitter, opportunities to leverage this tool for job search networking will grow exponentially. Donâ€t be the one left behind! Get on board and start connecting for success.

How are you using Twitter for your job hunt? Share in the comments section below!

A version of this blog was posted on Problogger’s new site about Twitter.

Keppie Careers is a one-stop shop to help you get your job search on the right track. Need a resume? Help getting going? We can help!

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