“The bean counter who saved Delta a few bucks in st. lou hoping he wouldn’t need more de-icing fluid this year screwed a lot of people today.”

“Not a big quote tweeter, but #delta should remember ‘when you fail 2 prepare, you prepare 2 fail.'”

“New #delta strategy on de-icing planes in st. louis: wait ’til it melts. well, the company is based in atlanta.”

While it’s unfortunate these tweets landed Chadd in such hot water, the most important lesson job seekers can learn from this story: companies ARE listening! It’s possible to get someone’s attention via Twitter, and to use it to your advantage.

11 Alive reporter Jaye Watson interviewed me about what Chadd did wrong and how people can use Twitter to attract positive attention.

picture by xotoko

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