I write a lot about using social media and other “non-traditional” approaches to job search. I believe in social networking tools, and know that entrepreneurs can win business using them and job seekers can land opportunities. I particularly love Twitter, and have often waxed poetic about how useful it is for job seekers. (See this post for links to my thoughts about using Twitter for job hunting.)

Attending several conferences recently (Career Directors International, a career coaches’ and resume writers’ convention and Society for Human Resource Management (SHRM), Atlanta, an organization dedicated to recruiting and HR issues) inspired me to go a little retro for this post.  I’d suggest that to create opportunity, you need to think about being a connector (someone who enjoys introducing people, for personal or professional benefit).

Wikipedia defines “connector,” a term Malcolm Gladwell popularized in his 2000 book The Tipping Point:

Connectors are said…to be people in a community who know large numbers of people and who are in the habit of making introductions. A connector is essentially the social equivalent of a computer network hub. Connectors usually know people across an array of social, cultural, professional, and economic circles, and make a habit of introducing people who work or live in different circles.

Although connectors are rare — only one in several thousand people might be thought of as a true connector — they are…very important in the healthy function of civil society and business. Connectors are also important in trendsetting.

My friend, Jenny DeVaughn, is the best example of being a connector that I know. Jenny is the Director, Social Strategy at Bernard Hodes Group, where she is “responsible for developing and overseeing the implementation of social media strategies for clients, including ongoing training.” She is an expert regarding recruiting for today and develops and implements social media recruitment strategies for clients, including Fortune 500 organizations. She also has her own blog, Social Precision, where she shares tips and up-to-date ideas relevant to both the hiring side and job seekers.

I had a chance to see Jenny speak to a packed room at SHRM-Atlanta. (Read some of her advice  HERE.) She’s clearly way ahead of the curve when it comes to technology and connecting online. She shared that she is one of the top three most connected women on LinkedIn! You may assume someone so focused on online connecting might not be a skilled in-person networker, but the opposite is true when it comes to Jenny.

Jenny creates opportunity wherever she is. I have never stood next to her without watching Jenny introduce someone to another person, suggest some potential business or personal commonalities, make a connection or offer an idea. It amazes me how focused she is on helping other people succeed and what an awesome link she provides by letting each person know how the other person might relate to what he or she is doing.

Creating opportunity is an important and relevant topic, and one that job seekers need to think about in an environment when jobs are few and far between. Take a lesson from a connector — Jenny sees opportunity just by looking around and by thinking ahead. She obviously makes it a point to know what people do, what skills they have and makes the most of this information by sharing it and introducing people.

Think about it — how can you make opportunity by looking around? Who might you be able to introduce to someone else for a potential opportunity? How can you help those around you? When you are in that mindset of being a connector and serving as a hub of information and resources, it will also help you identify opportunities that may be available to you.

Stay tuned for a post about my friend Laura Labovich’s tips for how to introduce yourself effectively and for impact when meeting in person!

Please check out these blog posts that are joining mine in supporting Job Action Day 2010:

• Quintessential Careers Blog, Third annual Job Action Day arrives with job-seekers struggling with a new and more challenging future of work, future of job-hunting.
• Career Doctor Blog
• Quintessential Resume and Cover Letter Tips Blog, Career Experts Offer Tips for New Job-Search Realities: Job Action Day 2010.
• A Storied Career, Job Action Day 2010: Stories of Creating Opportunity Through LinkedIn.
• Susan Guarneri, New World of Work: Job Action Day 2010 Career Assessment Goddess.
• Wendy Terwelp, Job Action Day: Create Your Own Opportunity, Rock Your Career.
• Laura Labovich, Give-to-Get in the Protean Workplace!, Aspire! Empower!
• David Couper, Job Action: what can you do to help, David Couper Blog.
• Barbara Safani, Job Action Day-Opportunities Knock Harder When You Use Social Media, Career Solvers Blog.
• Maggie Mistal, Job Action Day: Soul Search, Research & Job Search To Create Real Opportunity, Career Advice Blog.
• Steven Rothberg, On Job Action Day 2010, Focus on Your Competencies, Interests, and values, CollegeRecruiter.com Blog
• Miriam Salpeter, Job Action Day — how to create job opportunities by being a connector, Keppie Careers.
• The Career Management Alliance Blog [multiple posts].
• Stephen Hinton, Focus On Certifications: How Can a Certification Help My Green Job Search?, Hinton Human Capital Blog.

You can also find Job Action Day 2010 posts on these blogs:

• Heather Krasna, Heather Krasna’s Public Service Career Blog.
• Meg Guiseppi, Executive Career Branding.
• Willy Franzen, One Day One Job.
• Deborah Shane, Deborah Shane Toolbox,
• Debra Wheatman, Careers Done Write Blog.
• Darrell Gurney, Career Guy Blog.
• Jason Alba, JibberJobber Blog.
• Rich Milgram, EmploymentMetrix Blog.
• Hannah Morgan, Career Sherpa.

The post Job Action Day – how to create job opportunities by being a connector appeared first on Keppie Careers.

Jenny advised hiring managers to share the best part of their employer brand online, including videos of employees and other information that demonstrates why potential employees would want to join the organization. She mentioned that it is important to share “discreet job activity,” which includes letting the public know what events (such as volunteer work) the organization supports, details about successful employees and other good news about the organization. Jenny also reminded employers not to conduct informal background checks on candidates via social media channels — this is good news for job seekers, although it is still important to be cautious about posting information online.

Jenny also reminded us that it’s important for employers and job seekers to know that employer forums such as Indeed.com’s are unofficial sources of information (although they appear to be condoned by the organization).

It was fascinating to me to hear employers ask the exact same questions about social media that job seekers ask: How to maintain privacy, who to connect with on LinkedIn, how to share the best story with the public, what to do when there is something negative reported online.

Job seekers grappling with these issues should recognize that everyone is still working out how to make the most of social media. We’re in a transition mode — employers are looking ahead and focusing on social media, but there is no one answer for how to do it. It’s the same story for job seekers.

All of this advice is fine, but you need help actually find a job? Check out THE CAREER SUMMIT for lots of great career advice.

The topics include everything from how to think about finding a job you love, to what has changed in search, demystifying the recruiting process, online career management, interviewing and (last but not least) — strategies and tips for your resume, social media profile and job search. Read more HERE or visit the site HERE to learn more.

The post What job seekers can learn from employers appeared first on Keppie Careers.

Yesterday, I attended the New Media Atlanta, a conference organized by Matt Fagioli and Brad Nix. (In the picture, I pose (from far left) with my friends Stephanie A. Lloyd and Stephanie Frost with key note speaker and social media guru, Chris Brogan.)

Listening to the speakers and panelists, one message came across very clearly to me:

Advice to entrepreneurs and business owners for using social media to improve their prospects parallels the advice I offer job seeking clients.

Below is a recap of my tweets from the conference. (In reverse chronological order.) See if you don’t agree that job seekers can learn a lot from information aimed at business owners!

For non Twitter users, #nmatl is a “hashtag” used for the conference to make it easier for people to follow the conversation on Twitter. If you search that tag on Twitter, you will find the entire stream of tweets about the conference.

MY TWITTER RECAP

. @chrisbrogan talking about “share vs. hoard.” Good for #jobseekers to think about-SHARE. You may be surprised at results

Don’t collect business cards like Pokemon via @chrisbrogan at #nmatl. DO: LISTEN-ASK-RECIPROCATE-COMMENT-COMMENT BACK

Business opportunities come to people who connect ppl to other ppl – via @chrisbrogan #nmatl

.@chrisbrogan reminds us that #jobseekers shouldn’t start looking for a job after they’ve been fired. Manage UR relationships along the way

“Your competitor is doing it.” @chrisbrogan on social media for businesses. SAME for #jobseekers. Find your niche & what you offer. #nmatl

. @chrisbrogan says “Reciprocity is a powerful thing” – YES. #Jobseekers – listen up! #nmatl

Integrate social media with all of your marketing efforts-advice for businesses from #nmatl. Also ++ for #jobseekers. Don’t rely on 1 thing.

Branding advice works for #jobseekers-Simple story, be articulate and intelligent! Take the time to KNOW YOUR STORY! #nmatl

#nmatl – Branding – Find a simple story in product and present it in articulate & intelligent, persuassive way – Bill Bernbach via @tobydiva

Brent Leary says “Listening to customers yields more than asking.” Same idea for #jobseekers-use your ears and mind to connect. #nmatl

Jeff Turner shares useful tool to monitor # convos: http://tweetgrid.com/irc #nmatl

Jeff Turner: “important to take risks.” Lesson for job seekers: Take a chance! Connect w/someone new. What’s worst that’ll happen? #nmatl

Relationships matter in web of interconnections. Key for jobseekers-networking = relationships. No matter what you call it. #nmatl

I posted a blog on the day of the conference that I’ve been holding for a while, but seemed perfect: Job seekers (and business owners) pitch what you offer, not what you WANT. I think this is a good reminder of many of the lessons that speakers shared. A lot of it boils down to a very basic message:

USE YOUR EARS FIRST! Listen, respond, connect.

It’s not rocket science, but clearly not everyone is doing this or doing it well. If you do it well, you can fuel your job hunt and/or entrepreneurial plans. Don’t get left behind!

Since this is all about connecting, here are some people I had a chance to either meet for the first time and/or spend time with again at the event and links to their Twitter accounts:

Stephanie A. Lloyd, Stephanie Frost, Marna Friedman, Taryn Pisaneschi, Robyn Cobb, Marisa Sharpe, Stone Payton, Todd Schnick, Jenny Devaughn, Chad Rothschild, Jeff Turner, Bert Dumars, Victoria Dunmire, Chris Jordan,  Kevin Metzger, Willie Jackson,  Andrea Walker and Sandra Spiller.

I’m looking forward to the opportunity to get to know some of my new friends and to possible business opportunities in the offing!

If you need help using social networking (Twitter, blogging, LinkedIn, FaceBook, etc.) for your business or job search – I can help! Please learn more about what I can do to help you!

The post New Media Atlanta – lessons for job seekers mimic those for business owners appeared first on Keppie Careers.

Interested in some great tips about how to use social networking for your job hunt? Wonder why you should conduct vanity searches regularly and what to do if you have the same name as a death row inmate(!) Do you know about pipl.com and why you should incorporate it into your search? I have just the resource for you…

I hope you’ll listen to the High Velocity Radio Show, guest hosted by Stephanie A. Lloyd of Radiant Veracity. I was a guest along with  Jenny DeVaughn, Senior Talent Consultant with Talent Connections. (There we are in the picture at lunch after the show.) We talked about using social media for both recruiters and job-seekers. Listeners will gain lots of inside tips and tricks!

You can listen to the show by clicking HERE.

We were joined in the studio by Lee Kantor, co-host, who runs Business RadioX, “an Atlanta-based internet radio network that helps entrepreneurs and business owners connect with their prospects and dramatically grow their businesses by hosting their own radio show and podcasting it on the internet.” If you are in Atlanta, be sure to review Business RadioX to learn about opportunities to host a radio show!

The post A discussion of social media for job seekers appeared first on Keppie Careers.

Where can you find High Velocity Radio? Follow THIS LINK to Stephanie’s blog for a “listen live” player.

There is no “one size fits all” career advice. Don’t you deserve the best, personalized information and help? Learn how I can help you with your search.

Frustrated that your search isn’t resulting in a job? In Atlanta? Join me and Stephanie for our series of in-person job search interventions. Read more about how to propel your search and sign up here.

The post Live on High Velocity Radio! appeared first on Keppie Careers.