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	<title>why having an online profile matters Archives - Keppie Careers</title>
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	<description>Social media speaker, social media consultant, job search coach</description>
	<lastBuildDate>Wed, 30 Mar 2011 16:56:21 +0000</lastBuildDate>
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		<title>How to make it easier to find you online</title>
		<link>https://www.keppiecareers.com/how-to-make-it-easier-to-find-you-online/</link>
					<comments>https://www.keppiecareers.com/how-to-make-it-easier-to-find-you-online/#respond</comments>
		
		<dc:creator><![CDATA[Miriam Salpeter]]></dc:creator>
		<pubDate>Wed, 30 Mar 2011 16:49:28 +0000</pubDate>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[career coach]]></category>
		<category><![CDATA[how to get a job]]></category>
		<category><![CDATA[job hunt]]></category>
		<category><![CDATA[keppie careers]]></category>
		<category><![CDATA[Miriam Salpeter]]></category>
		<category><![CDATA[Vizibility]]></category>
		<category><![CDATA[why having an online profile matters]]></category>
		<guid isPermaLink="false">http://www.keppiecareers.com/?p=5633</guid>

					<description><![CDATA[<p>Do you need binoculars to find you online? It's important to create content to attract people to you online, but if you have a common name (even if you don't), it can be difficult to really stand out. Vizibility is one tool to help!</p>
<p>The post <a href="https://www.keppiecareers.com/how-to-make-it-easier-to-find-you-online/">How to make it easier to find you online</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="http://www.keppiecareers.com/wp-content/uploads/2011/03/binoculars.47730940_4ba82af419_m.jpg"><img decoding="async" class="size-full wp-image-5635 alignright" style="border: 1px solid black; margin: 15px;" title="binoculars.47730940_4ba82af419_m" src="http://www.keppiecareers.com/wp-content/uploads/2011/03/binoculars.47730940_4ba82af419_m.jpg" alt="" width="240" height="180" /></a>Job seekers often hear how important it is to make it easy to find   information about you online. Why? A Cross-Tab research study, <a href="http://www.slideshare.net/opinionwatch/online-reputation-for-job-seekers-report-crosstab" target="_blank">Online  Reputation in a Connected World</a>,  points out:</p>
<ul>
<li>75 percent of HR departments are expected to research candidates online</li>
<li>89 percent of hiring managers and recruiters review candidates&rsquo; professional online data</li>
<li>86 percent of employers believe a positive online reputation  influences  their hiring decisions&mdash;and nearly 50 percent say the  influence is &ldquo;to a  great extent&rdquo; and they expect it to increase</li>
</ul>
<p>Further proving how important it is to be discoverable online is an ExecuNet Inc. research study, <a href="http://members.execunet.com/promo/pdf/ExecuNet_AM_Job_Market_Intelligence_Report_ES_ExecSummary_2010.pdf" target="_blank">2010 Executive Job Market Intelligence Report</a>:</p>
<ul>
<li>90 percent of search-firm recruiters regularly Google candidates  to help draw a complete picture of that individual&mdash;up from 75 percent  in 2005</li>
</ul>
<p>If you have a common name, it may be difficult to distinguish  yourself online. About 2,000 people on LinkedIn share their name with  someone on the FBI&rsquo;s most wanted list, says James Alexander, founder of  Vizibility.com, a company that creates tools to help professionals and  companies stand out on the Web.</p>
<p><a href="http://money.usnews.com/money/blogs/outside-voices-careers/2011/03/30/how-to-improve-your-online-identity">Read the rest of the post on my U.S. News blog&#8230;.</a></p>
<p><a href="http://www.keppiecareers.com/wp-content/uploads/2011/01/USNews.Logo_.USN-Logo_4bloggers.jpg"><img decoding="async" class="aligncenter size-full wp-image-5232" title="USNews.Logo.USN Logo_4bloggers" src="http://www.keppiecareers.com/wp-content/uploads/2011/01/USNews.Logo_.USN-Logo_4bloggers.jpg" alt="" width="428" height="106" srcset="https://www.keppiecareers.com/wp-content/uploads/2011/01/USNews.Logo_.USN-Logo_4bloggers.jpg 428w, https://www.keppiecareers.com/wp-content/uploads/2011/01/USNews.Logo_.USN-Logo_4bloggers-300x74.jpg 300w" sizes="(max-width: 428px) 100vw, 428px" /></a></p>
<p>photo by <a href="http://www.flickr.com/photos/dunkr/">dunkr</a></p>
<p>The post <a href="https://www.keppiecareers.com/how-to-make-it-easier-to-find-you-online/">How to make it easier to find you online</a> appeared first on <a href="https://www.keppiecareers.com">Keppie Careers</a>.</p>
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