“The bean counter who saved Delta a few bucks in st. lou hoping he wouldn’t need more de-icing fluid this year screwed a lot of people today.”

“Not a big quote tweeter, but #delta should remember ‘when you fail 2 prepare, you prepare 2 fail.'”

“New #delta strategy on de-icing planes in st. louis: wait ’til it melts. well, the company is based in atlanta.”

While it’s unfortunate these tweets landed Chadd in such hot water, the most important lesson job seekers can learn from this story: companies ARE listening! It’s possible to get someone’s attention via Twitter, and to use it to your advantage.

11 Alive reporter Jaye Watson interviewed me about what Chadd did wrong and how people can use Twitter to attract positive attention.

picture by xotoko

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So, thanks to @MegGuiseppi for pointing out LinkedIn’s new feature that allows you to easily find your LinkedIn colleagues on Twitter!

First things first, though…You will need to sign up to integrate your Twitter account with your LinkedIn account. (This new application will only alert you to your LinkedIn contacts who have done the same. I do NOT suggest a straight feed of all of your Tweets into LinkedIn…Select the option that requires you to tag your tweets that feed to LinkedIn.)

Visit the  Tweets install page.  Adam Nash (@adamnash) writes on the LinkedIn blog, “Add your Twitter account to your LinkedIn profile… Add it to your homepage to keep track of your twitter lists right from LinkedIn, or add it to your profile if you want to include your most recent tweets.”

Meg shares Adam’s description of the new features listed in his  post on the LinkedIn blog:

• Once you’ve installed the Tweets application, you can easily access it from anywhere on LinkedIn using the “More…” menu at the top of the website.
• The Overview tab has been updated with an improved design to help you easily find everyone you currently follow on Twitter, view their Twitter feed, and tweet from your own account.
• A new module, “Connections to Follow”, has been added to recommend new people for you to follow, based on your LinkedIn connections.
• A new tab has been added to Tweets called “Connections”. On that page, you can see all of your LinkedIn connections who have added Twitter accounts to their LinkedIn profiles. Simple navigation is provided to make it easy to see who you are and aren’t following on Twitter.
• One of the most useful features of the new Tweets application is the ability to save your LinkedIn connections as a dynamic Twitter list.

He suggests you consider installing Company Buzz as well, an application for saving and tracking companies, keywords, brands and products on Twitter.

It is always interesting to see synergies between networks, but it is also important to know when to integrate and share between them and when not to. Recently, I’ve read a lot of tweets from friends bemoaning the integration between Twitter and LinkedIn. These professionals have been imploring Twitter users to use some discretion when Tweeting directly to LinkedIn. Being able to find your contacts is pretty neat, but be sure you think through what you want to do with them!

photo by luc

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These are questions a friend of mine asks when I talk about how much I enjoy using Twitter to connect with colleagues and job seekers. She wants quantified RESULTS. How much money did I earn from it? How many clients do I have because of Twitter? She’s busy. She needs to make every second count.

I’m thinking, “Do you ask about the ROI and decide if you are going to use the phone for your business? Email?” Do you know much MONEY you made last month because you use the phone?

I’m thinking, “If you want to move your business to the next level and doing what you have always done is not working, it is time to try something new. Something new does not always come with any immediate ROI. It builds. Snowballs. When that something new is Twitter, the impact could come in drips – a new client here and there – a retweet or two, or it may come in a wave – a new business opportunity or partner, a new friend.”

We have lots of opportunities to expand our circles. Entrepreneurs have opportunities to share our expertise and sell our services. Similarly, job seekers can dive in, stake a claim online and lay claim to their own “brands.” Are you going to see an immediate “return” on your investment in social networks as a job seeker? Probably not, although you never know. (After all, it only takes one good contact.) Certainly, you can sit on the sidelines, shaking your head and saying, “That will never work. I can’t do that. It takes too much time.” It is your own choice.

My vote? Dive in “with wild abandon,” as my English teacher used to say. (Although, he was talking about great books, not Twitter!) Do something new! Try something different. It’s a chance. A risk that you will be “wasting your time.” Nothing ventured, nothing gained. If you have something to offer, get out there and offer it or no one will know.

Just do it. What is stopping you?

If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community!

photo by nolly

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In any case, she shared some data from a recent survey from Hubspot on the state of the Twittersphere.

Of Twitter users:

• 79.79% failed to provide a homepage URL (My tip: use your LinkedIn URL if you have nothing else.)
• 75.86% of users have not entered a bio in their profile
• 68.68% have not specified a location
• 55.50% are not following anyone
• 54.88% have never tweeted
• 52.71% have no followers

Honestly, I was not all that surprised to see this data. While Twitter has grown exponentially in terms of people who have profiles, I think many join because they can’t turn on the TV without hearing someone talk about Twitter,  but they don’t know what to do once they get there. I often talk to certain Tweeps about the fact that Twitter fanatics and uber-users (Twuber users?) forget that this social media “stuff” isn’t second nature for everyone!

So, what is a job seeking Twitter wanna be user to do?

First of all, take a look at my intro to Twitter for the job search HERE. Then, take a look at some suggestions of applications you might want to use HERE. Finally, some people to follow for your job search HERE. Stay tuned for my review of The Twitter Book, by Tim O’Reilly and Sarah Milstein, a resource to help “twanna be” users become Tweeps in their own right!

Need a little help ramping up your search? Read how I can help get you going!

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Since I wrote that post, there have been so many new Twitter applications that can be useful for job seekers. It’s hard to keep up with all of them! Luckily, Tawny Labrum of AskBinc just posted a comprehensive compilation of 15 great Twitter applications and invited me to share it with my readers!

ConnectTweet – See what is going on inside the doors of a potential company, through the Tweets of their employees.  ConnectTweet allows individuals at the front lines of the company to add a #tag to their company relevant tweets, those tagged tweets are then filtered and posted to the companies @org’s Twitter account, allowing the company’s followers to clearly see the human voices on the inside.

TwitterJobCast– A local job search that allows you to see who is hiring on Twitter by browsing for jobs by city, state or zip code. It works by making requests to the Twitter API. Additionally, the Yahoo! Maps API is used to translate locations into geocodes for use with the Twitter API.

TweetJobSearch – An open source search engine for jobs posted on Twitter, TwitterJobSearch has posted 44,165 new jobs in the last 7 days.  Many of the jobs listed are tech related jobs, but through their search you can look for the position you want in the city you want.

Twellow – Also know as the Yellow Pages for Twitter it allows you to cut through the clutter Twitter sometimes creates.  It enables you to find real people who really matter.  The Twellow service grabs publically available messages from Twitter, analyzes and then categorizes the tweets into categories.  By using this service you can narrow your searching to specific niches and find who you are looking for, that way you can follow specific Tweeters and network your heart away.

TweetBeep – “TweetBeep is like Google Alerts for Twitter” TweetBeep is very simple, you signup for an account, confirm your email and set up alerts to be delivered to your email.  Want to know whenever someone posts a job for a Java Dev?  Set up and alert for that and you will be notified through email on a daily or hourly basis.

HashDictionary– #Hashtags are a way on Twitter to group certain conversations about a particular subject.  If you want your Tweet to be included in a special grouping put the group’s #hashtag somewhere in your Tweet and it will be grouped with other updates using the same hashtag.  HashDictionary.com is a community based dictionary for hashtags on Twitter. Hash tags have been described as collective digital bookmarks and are widely used throughout Twitter. If you want to you can also search the most popular hashtags at #hashtags.org or Tagal.

JobMotel– Allows you to search web developer jobs listed on Twitter.  From what I can tell JobMotel mines Twitter for web dev related jobs and rss feeds them onto their site.

TweetDeck – One of the more popular Twitter 3rd party application, Tweetdeck is a desktop application that acts as your personal browser for staying in touch with what’s happening by connecting you with your contacts on Twitter.  With TweetDeck you are able to create groups from Twitter users and have all those tweets filtered into one screen.  It also lets you do a search for a specific topic and get a live feed every time someone Tweets about that topic.  It helps out with your job search because you can create a filter for the companies you are interested in, see what the Twitterverse is saying about them and be aware when they post open jobs.

TweetMyJobs – TweetMyJobs is a service that brings recruiters, hiring managers and job seekers together on Twitter.  They create Twitter Channels for major cities and job types, and an easy-to-use interface to subscribe to those channels. You will get instant notification of any new jobs as a text message on your cell phone. In your job search all you have to do it create an account on Twitter and TweetMyJobs, subscribe to the desired Job Channels, and have any new openings automatically sent to your cell phone as a text message via Twitter. You can also access job openings on the web at TweetMyJOBS or Twitter.

VisualCV – Not quite a Twitter Application, but you can create your online resume on VisualCV and include a link to your resume in your Twitter Bio.

TwitterSearch – You can find job information on Twitter Search.  Type in the keywords that are important to you it will display results with all tweets that have those keywords, you can either view all the tweets and follow the users or create a RSS feed to read the results later.  Other Twitter Search applications are Just Tweet It and TwitterTroll .

NearByTweets – Search Twitter by Keyword and Location – find out if there are any jobs available in your area or the area you want to work.

Twollo – Twollo allows you to automatically follow users that have similar interests as you.  You tell the application what you like or what you are interested in and the program will generate tweeters for you to follow that have similar interests as you.

Twitscoop – Find out what is being talked about on Twitter right now.  You can search by keyword, allowing you to see realtime info on jobs and networking events.

As an industry expert, often called upon by major media outlets to serve as a source regarding using Twitter as a job hunting tool, I am well situated to coach you! Contact me to discuss how I can help get your search moving!

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In any case, my friend and colleague, Chandlee Bryan came up with a great idea to turn this month into a fun one for career advisors (and an informational one for job seekers) on Twitter! I’m delighted to be participating in “March Career Madness.”

This is how Chandlee introduces the event on her blog:

This event, which will run throughout the month of March, is a joint effort of a team of career experts who have committed to sharing their wit and wisdom with us in “tweets” of 140 characters or less on Twitter. Posts will be written on a singular theme–innovative strategies for your career.

All posts will include the following code: #mcm (referred to in the Twitterverse as a hashtag)

You can follow March Career Madness through Twitter Search (search #mcm) or by following the tweets of individual contributors (name and user “handles” listed at the bottom of this post). Share posts with others by “Retweeting.”

New to Twitter?

You haven’t gotten on Twitter yet? What are you waiting for? I am a big fan of Twitter for the job search. (I think it is right up there with LinkedIn as a way to make connections that will be useful for your search.)

I’ve written all about using Twitter for your job search. Here are some links for you:

Why use Twitter?

How to use Twitter for your job search.

People to follow on Twitter for advice about job hunting.

Can you find a job on Twitter? Yes you can!

Using Twitter to hire: the employer’s perspective

JobAngels is an amazing viral phenomenon, started on Twitter, to help connect job seekers with those who can offer resources and support. 

Participating Career Experts (& their Twitter “handle”)

Barbara Safani (barbarasafani)
Brian Kurth (briankurth)
Chandlee Bryan (Chandlee)
Dawn Bugni (dawnbugni)
Deb Dib (CEOCoach)
Kevin Donlin (kevindonlin)
Katherine Hansen (kathansen)
Kimberly Togman (ktogman)
Laura Allen (la15secondpitch)
Megan Fitzgerald (expatcoach)
Miriam Salpeter (Keppie_Careers)
Pam Slim (pamslim)
Paul Copcutt (Paulcopcutt)
Phyllis Shabad (Phyllisshabad)
Sital Ruparelia (SitalRuparelia)

You’re not sure how to use Twitter to your best advantage? I can help! Contact me to learn how you may benefit from coaching.

photo by jmacphoto

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“It is the one certainty in today’s environment – change is inevitable. Dynamic market conditions necessitate the timely and continuous deployment of thoughtful strategies and approaches.”

It doesn’t surprise me that these sentiments lead Mark Stelzner’s business site.
If you haven’t heard of Mark, you’ll be interested to know that he is a human resources consultant who, while pondering the excessive number of layoffs and out-of-work people who could benefit from resources and support, sent out a tweet that started a fast-growing, timely and thoughtful movement to help job seekers!

The tweet:

Apparently, his followers, including many recruiters, were game! The resulting business, JobAngels, has become a viral Twitter phenomenon, growing to over 1,700 followers in just a few short weeks and nearing 3,000 across Twitter, Facebook and LinkedIn since Mark’s initial message on January 29th. JobAngels now boasts a website (in development) that Mark refers to as the theoretical prodigy of Match.com and LinkedIn. More specifically, he said “If Match.com and LinkedIn had a child, this is what it would look like.”

I recently had a chance to speak to Charee Klimek, Chief Marketing Officer, COO and Guardian Angel. She originally became acquainted with Mark via Twitter, as did the rest of the core organizing team: Deirdre Honner, Chief Connection Officer and Guardian Angel and Chris Bailey, Chief Technical Officer and Community Manager. Charee marveled at how individuals in the community embraced the movement aimed at bringing like-minded people together for the common goal of helping just one person find a job.

Charee explained that JobAngels is working on becoming registered as a non-profit organization whose mission, vision and values will align with the generous outpouring of support this movement has engendered. JobAngels plans to maintain the “high-touch, high-tech” presence they have fostered and maintained since Mark’s original tweet. The organizing “Angels” (all volunteering their time) hope that their efforts to grow and strengthen this movement will serve as “sandbags” helping to stave off the flood of unemployment, one person at a time.

What do you need to know to get involved? If you are interested in helping to network or able to hire someone, simply follow @jobangels on Twitter or join their LinkedIn or Facebook communities and alert them that you are willing to be an ‘Angel.’ If you are looking for a job, feel free to DM @JobAngels with your location and the type of position you seek; they will broadcast your request for an Angel using #jobangels. You’ll also want to follow the hashtag: #jobangels to keep up with the stream of information on Twitter.

I have already experienced the amazing reach of this network myself! I tweeted a request for a client, a photographer in Georgia, and almost immediately heard back from a contact in Chicago who offered to try to help! Amazing!

Charee noted that the Guardian Angels believe that “every bit of help from an Angel, no matter how small, sets the foundation for a successful career search.” JobAngels seeks success stories as a result of this nascent movement. If you have a story to share, they ask that you send it to stories@jobangels.org.

As hundreds of people roll up their sleeves to help – and job seekers recognize the value of “loose” networking connections – it’s only a matter of time before the stories start coming in!

Need help with your search? Assistance using Twitter and other social networking platforms to fuel your search? Contact me – I can help!

 

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Alison Doyle, the author of about.com’s job search blog, maintains a list of top job sites and career experts to follow on Twitter. Be sure to take a look at her list to find job search sites and many terrific career professionals to follow.

Willy Franzen from One Day, One Job compiled another list of the top 25 “must follow” Twitter users for your job search.

I’m so pleased to be named on both of these lists! I’m happy to share pertinent career advice and forward information from my colleagues (via “retweets”) on Twitter! I’d be delighted if you “follow” me on Twitter HERE.

What I liked most about Willy’s list is his suggestions about how to fill out your “top 50” people to follow on Twitter. He says,

“…The true power of Twitter comes through connecting with people who share your interests and passions. Instead of focusing on specific people, this second half of the list will focus on the types of people that you should look to connect with on Twitter. Finding them may not be easy at first, but once you find one, you’ll be able to look at whom they’re following to fill out the rest of your list.

26-30. Thought leaders in your industry – You need to be up on the latest news. Find the big names in the industry that you want to be in and hang on their every word.

31-35. Local leaders in your industry.

36-40. People who share a common passion – Although you may not be pursing a career that is aligned with their interests, you never know when meeting someone with common interests might help your job search.

41-45. Amusing people – You need to stay entertained. A job search can be depressing, so make sure that you follow some people who can make you laugh.

46-50. Real life friends – It’s easy to get caught up in social media and social networking, but make sure that you’re using tools like Twitter to connect with people that you actually know. It’ll help you keep things in perspective.

I think this is great advice! Let me know if you have any additional recommendations of people to follow for useful career and job hunting information! Stay tuned for more up-to-date tips about optimizing Twitter for your search.

Still can’t figure out how to use all of this to help propel your search? I am happy to help get you started. Contact me to learn how a little coaching can go a long way!

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Last week, I signed on as the Career Coach Correspondent for the National edition of Examiner.com. I’m very excited to join this group of journalists, who write about every topic you can imagine! You can find my column HERE.

(I learned of this opportunity via Twitter, thanks to Heather Huhman!)

I often write about how valuable it is for job seekers to engage in Web 2.0 applications (such as blogging and social networking). I get up on my soapbox and remind clients that they must take the time to engage and connect for success. So, I thought it made sense to publicly acknowledge and thank a few professionals who really made a difference when I first started blogging.

Lindsey Pollak was the very first blogger who reached out to me online. I commented on her blog, and she responded by posting a comment on mine. I was excited to hear from Lindsey and really appreciated that she took the time to connect. She was the first one to demonstrate to me the importance of personal connections online.

Anita Bruzzese‘s blog also quickly became a favorite when I joined the blogosphere last year.  Anita has been successfully writing about career topics for years, and I was thrilled when she went out of her way to respond to me and offer advice. Anita has never had writer’s block, so she’s a great inspiration to a blogger like me! (She also keeps me laughing and informed with her tweets!)

Another early favorite blog belonged to Penelope Trunk. I liked her conversational style and how she often linked to topics so readers could explore further. Imagine my surprise and delight when she emailed me asking for a guest post for her (then) new site, Brazen Careerist! I wrote a blog exploring being connected versus being exceptional. So began my foray into being connected via Web 2.0!

I thought about listing the many wonderful opportunities I’ve been offered as a result of this blog and all of the great people I’ve “met” online, but I realize that the list is too long! I am thrilled to have the opportunity to connect and partner with so many terrific professionals and to share information with job seekers around the world! I’m excited to see what 2009 holds for job seekers, Keppie Careers and this blog!

Thanks for reading…Please come back often. I hope to celebrate many more blog-aversaries with you!

Are you ready to jump start your job hunt? Contact me to see how I can help!

photo by happy via

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Not convinced that Twitter is actually a high-powered job search tool? Read on to learn how Twitter can uniquely position you for job-hunting success!

What Can Twitter Do For You?

1. Afford access to other professionals in your field. When you follow industry leaders, you’ll know who spends time with them, what conferences they attend (and what they think of the speakers!), what they’re reading and what is on their minds. This is great information to leverage for your search.
2. Provide exposure and credibility as well as personal and professional relationships when you connect to others in your industry.
3. Offer you a venue to demonstrate your expertise and share information in quick, pithy bursts of wisdom. This is perfect if you don’t have the time or energy to create a blog.

Unique Aspects of Twitter

1. It is casual and immediate and a great place to “meet” informally.
2. You’ll find an array of people on Twitter, including CEOs, top-level executives, hiring managers, recruiters and everyone in-between! It’s one-stop shopping for your networking needs. You’ll be surprised to find that stars in your field (mentors) may follow you if you reach out to them!
3. Unlike Facebook, where it is kind of creepy if you start trying to “friend” people who are connected to your contacts, it is acceptable (and expected) to follow people on Twitter because another friend or colleague does.
4. It forces you to be brief. Coming up with your “Twit-Pitch” – what you have to offer in 160 characters or less – will help you clarify your value proposition. Remember: less is more!

Convinced? What To Do First?

1. Brand yourself professionally. If you are planning to use Twitter for a job search, set up a designated profile and account. Choose a professional Twitter handle using your name or some combination of your name and profession that sounds good and is easy to remember. For example, JaneSmith or PRProJane.
2. Take time to create a professional profile that will attract your target market. If you don’t have a website, link to your LinkedIn profile.
3. Before you follow anyone, start posting some tweets! Don’t succumb to the temptation to share your lunch menu…Tweet about an article, an idea or share a link of professional interest to your targeted followers. Do this for a few days. It may seem strange to be tweeting when no one is following, but you may be surprised to gain an audience before you even try. Once you have a great profile and a set of interesting tweets, start following people in your industry. Aim high! Follow stars – some will follow you back.
4. Continue to build your network by using Twitter Search and Twitter’s Find People tool. Manually review profiles and use Twubble to help you find new people to follow. Use directories such as Twellow and TwitDir. Grow your network slowly – you don’t want to follow 1000 people and have only 30 following you. That makes you look spammy, not professional.
5. Another tool to use to learn what is going on in your area of expertise is Monitter. (Hat tip Steve Cornelius.) Steve used it to look up information about a company where he was interviewing. It is also great to see what people are talking about and to find conversations to join on Twitter.
6. Use hashtags (the # sign) to “tag” your posts and to search for tweets about subjects of interest to you. These tags make it easy for people to search for your content. Cision Blog explains this well:
   “Hashtags are used on Twitter to create groupings around a particular topic, event, community, industry, location, etc. By using a hashtag, tweeters can follow an entire conversation chain uninterrupted by other tweets.” Tagalus is a service that provide the definition of  hash tags, so take a look if you are following people and have no idea what their tags mean! For additional resources about hashtags, follow THIS LINK.
7. Give, give, give! Think about what you can do for others. Don’t blatantly self-promote. Instead, help promote others. “Retweet” (pass along information someone else shared, giving them credit) – you will earn followers and friends this way. Those who know (and like) you will become part of your network and will be willing to help you. (See picture for an example of a retweet.)

Sustain Your Twitter Network

1. Twitter doesn’t have to be very time-consuming, but if it’s going to be part of your job search strategy, make a point to keep up with it by sending out something useful every day.
2. Read what other people write and respond. Join conversations and start your own.
3. Don’t be afraid to send a message directly to a star in your field. Simply address your tweet to @their Twitter name, and they should receive it. (Be aware that Twitter isn’t 100% reliable, so feel free to try again if you don’t hear back or have reason to believe your message wasn’t delivered.)
4. Feel free to tweet that you are looking for an opportunity. (See below for a success story!)

People Who Found Jobs and How!

1. Jessica Smith found her current “dream job” as Chief Mom Officer simply by tweeting to approximately 400 followers, “Anyone looking for a marketing or biz dev person?”  Within minutes, she received a DM from the founder of Wishpot.com, asking for a phone interview that resulted in a perfect position!
2. Kyle Flaherty used Twitter to find a job that moved him and his family to Austin, TX from Boston. He tweeted to approximately 650 contacts that he had left his job. He included a link to a blog post outlining his interest in connecting. He explains, “Within hours I had several emails, IMs, phone calls and tweets about the topic and it actually ended up that I took a new job.” Follow this link for an interview with Kyle’s new boss, Pam Oâ€Neil, who explains how she and Kyle used Twitter to fill the position.
3. Heidi Miller, the “Podcasting Princess,” found a freelance project using Twitter by tweeting updates about her job hunt. Many of her colleagues questioned the wisdom of being so open about her search; they worried she look desperate or foolish. However, the ends justified the means.

As more and more get involved (dare I say addicted?) to Twitter, opportunities to leverage this tool for job search networking will grow exponentially. Donâ€t be the one left behind! Get on board and start connecting for success.

How are you using Twitter for your job hunt? Share in the comments section below!

A version of this blog was posted on Problogger’s new site about Twitter.

Keppie Careers is a one-stop shop to help you get your job search on the right track. Need a resume? Help getting going? We can help!

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