Are you looking for a new job this year? Take stock and jump-start a job search strategically.

Too Busy to Search for a Job?

No doubt, you’ve heard looking for a job is a full-time job in itself. What does that mean if you are overwhelmed with other full-time responsibilities? Especially if you are working at home without the normal supports you typically rely on, it is difficult to make time for job search. The best approach is to be strategic.

Select activities that are most useful in propelling your search forward. Don’t spin your wheels and make forward progress.

Follow these steps, and you’ll save time and effort.

Step One: Decide What You Want To Do

You are never going to get anywhere if you don’t know where you are going. Write down exactly what type of job you want. Include target companies, hours you’d like to work and what you want to do. Do not be afraid to be very specific. Once you specify your goals, it is much easier to reach them.

Step Two: Assess Your Qualifications

Once you know what you want to do next, be sure you have the skills and qualifications to do it! Carefully review job descriptions that are similar to what you want to do. Copy and paste several job descriptions into a Word file. Highlight the parts of the description that apply to you. If you highlight everything in the description, you’re golden! If there are features of the requirements that do not apply to you, make a list. Determine if you are really qualified for the position, or if you would benefit from additional training or experience.

If you don’t quite qualify for the roles you want, start making plans to boost your credentials. Consider taking courses. Research certifications to earn. If you work at a company that pays for professional development, start to take advantage of that. Alternatively, budget time and money to learn what you need to know to take the next step in your professional career.

If you’re missing skills you could gain in other ways, look for opportunities to build your credentials. Consider volunteering for committee work in a professional organization or association. Speak to your supervisor to identify new opportunities for you to gain skills at work. Your professional development is your responsibility.

Step Three: Create Marketing Materials

Ensure your resume, LinkedIn profile and other social networking streams represent your professional qualifications. Your resume should closely match the content you find in job descriptions. Never assume an employer will know you have a skill you do not list on your resume. Clearly outline your credentials via your skills and accomplishments.

Make sure your LinkedIn profile matches the information on your resume, and take advantage of the opportunity to use LinkedIn to expand on details you want potential employers to know about you. Not every employer will take the time to visit your LinkedIn page, but for those already interested in you, it is a good opportunity to provide extra information that was not applicable to your resume.

Step Four: Network!

Don’t only apply to jobs online. Unless you are a perfect match for those opportunities, you may find yourself frustrated when you do not hear back from employers. So many people apply for positions listed, it’s tough to get your foot in the door. However, if you use your time to network, you may win introductions for opportunities you would not otherwise know about.

Even if you have a busy schedule, you can turn to Google or LinkedIn at any time of the day or night to research people who work in places where you want a job. If you are already using LinkedIn, see if the companies that interest you have a presence there and determine if you have any contacts who work there or people who may be able to connect you to people who work there. Don’t forget to check out Groups. This is a great place to meet new people, and your busy schedule does not prevent you from connecting with new people who may be able to refer you to job opportunities.

Of course, in-person networking is a great way to meet people. Even if networking is via Zoom, make a point to attend professional organization meetings and go to online or in-person meetups related to topics that interest you personally. Say yes to invitations to interact with friends and family – even if it is online. All of these can be great opportunities to network with new people.

Move Forward Now!

Don’t waste any time moving forward with your career plans! If you don’t take steps now to jump-start your job search, you’ll never make a change. Don’t hesitate to contact me if you need help with your LinkedIn profile or resume.

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Storytelling may seem like a topic more appropriate for preschoolers than job seekers, but the most astute and successful job seekers understand how important it is to be able to articulate an interesting and compelling story detailing their work history and accomplishments. Do not underestimate the importance of outlining your background and describing it effectively. Hiring managers want to read your story, and they want you to prove you are a good fit for the job. It’s important to note: the story you tell should focus more on the skills and information the employer wants to see and less on information that you assume is most important. Tell your story in a way that makes it clear that you are a good fit for the position.

Identify Your Relevant Skills

The first step to a great career story is to outline your best skills and accomplishments. What do you want people to know about your work history? How can you explain what you have done in your past in a way that convinces your target employer to want to hire you? You need to understand what you offer before you can decide how to market yourself. Think about examples of times when you navigated problems and challenges at work and when you delivered measurable results.

One easy way to help you decide on a focus for your story is to study the job descriptions that interest you. Highlight everything in the job description that relates to your background and experience. Use the highlighted information to help you decide what parts of your story will interest the employer.

Mold Your Stories

With a list of skills and accomplishments that interest the employer, you can begin to outline your career story for each part of your job search.

Networking. Share your story in person and online. Showcase your best skills in your LinkedIn profile. Use the LinkedIn About section to feature a conversational bio demonstrating what you do and why you are good at it. You can use the first person (I, me or my) in the summary to speak directly to readers via LinkedIn. For example, if you are in customer service, you may say, “Growing up, I helped all of my friends solve their problems. Today, I do it for a living.”

‘ When you meet in person, remember to tell your story succinctly and directly. No one is interested in long, drawn-out tales about your skills and background. Narrow your story to about 30-40 words at the most.

In your resume. All of your bullet points should focus on your career story. Include important information about how you solved problems by using the PAR method; include details about the problem, the action you took, and the results you created. Focus extensively on the job description and incorporate keywords that match the employee’s needs when you explain why you are a good match.

In the interview. Prepare for interviews by identifying several stories that will address typical interview questions. Ultimately, the big question you must answer is: Why are you the right person for the job? Use the PAR approach when you prepare so you will be able to discuss problems you solved, explain how (what actions you took) and discuss results you accomplished during the interview. Spend the majority of your time explaining how you overcame the problem and the rest of your time detailing the results of your efforts. Ideally, you will mention the long-term impact you had on your organization. For example, “One year later, the office is still following the protocols I instituted.”

Remember, in all cases, be brief, focus on results, address the items the employer wants to know and practice your stories so you are able to flexibly adjust based on the situation and question. Once you identify the stories to tell, you will be well on your way to job search success!

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If you can demonstrate that you have the skills to solve their problems, you will position yourself to be competitive to land a new opportunity.

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What can you do to keep up with the information you want to see — even if it is from companies. 

Maybe you enjoy viewing updates from organizations and companies, or from certain career experts, right? How can you ensure you see what YOU want to see? Click on the arrow in the top, right side of your Facebook profile and select Settings & Privacy (see the column image here).

Then, choose “News Feed Preferences.” Select the “See First” option. You will see a list populated by pages you follow first, but you will then see the faces of your friends.

Choose the pages you want to see. I hope you’ll choose to see Keppie Consulting “first” on Facebook.

The interesting thing many people do not know about this setting is it allows them to choose to prioritize businesses and people whose streams they want to see first. So, if you’ve been missing images from a dear friend who does not often post, or they are waiting for news from a particular contact via Facebook, you can let Facebook know what they want to see first.

If you have a business, consider leveraging the clever way I have seen to help inspire people to follow through with making this change to their settings is for businesses. Ask people, “Who is in your ‘See First’ settings?” Let people who follow you know that they can control their newsfeed and request they include your business, company or organization in their priority list. You may be doing them a favor, and you could experience an improved reach as a result.

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For example, if your entire resume is filled with healthcare experience and you are now seeking a position in law enforcement, it is up to you to show the employer how important and relevant the skills you used in the past are for your new target jobs.

How can you be sure the employer knows you are perfect for the job? Follow the following advice to help showcase your transferable skills, and no one will question if you are qualified. 

Identify your skills. You cannot showcase your transferable skills until you know which the employer will think are the most important. What did you do in your previous positions on a daily basis? Make a list. Once your list is complete, pair skills you used with each task with job descriptions that interest you. Pay special attention to skills you can easily use in different organizations. Do not ignore your emotional intelligence. For example, are you a good communicator? Do you have a knack for leading teams? Maybe you are a great negotiator. Identify your best skills and include these on your list.

Research opportunities. Once you have your lists, plug your skills (your keywords) into job-board search engines to see what types of positions come up. For example, you may include terms such as supervise, oversee projects, or leadership in your searches. Keep an open mind and look for a pattern or type of job that keeps coming up.

Use your target employer’s language to describe your previous experience. You don’t want to make the employer try to figure out what you did in the past. Avoid jargon, abbreviations and other words specific to your old industry. Describe your background, skills, experiences and accomplishments using easy-to-understand language that relates to what you want to do next. For example, if you were solving problems, managing people and overcoming obstacles in your past job, describe that background in words your new employer will understand and appreciate.

Use social media tools to feature your expertise. One of the best things about social media is it allows you to showcase what you know and to communicate that expertise to exponential numbers of people. When you share news and information relevant to your industry, you become a go-to source. People will naturally view you as an expert in your arena, which helps fill in perceived experience gaps.

Network all the time. When you are changing careers, your network is even more important than ever because you may need to rely on someone to take a chance on you. Make an effort to tell people what you are doing. For example, attend professional networking events and take on volunteer roles. Ideally, you will be able to fill a role that uses some of the same skills you will need on the job. The best way to showcase your transferable skills is to use those skills with people who can influence your career path.

Focus on your transferable skills and put these action tips to use and you will discover how much easier it is to land a job in a new industry.

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Who qualifies as a mentor? A mentor can be anyone willing to take a strong interest in another personâ€s professional success. Typically, the mentor is more experienced and connected in the job seekerâ€s field, but that doesnâ€t necessarily mean older. If youâ€ve changed careers, itâ€s possible youâ€ll connect with a younger mentor who has more experience and connections in your new field.

Get my free white paper: 5 Mistakes Preventing You From Landing a Job This Week 

Itâ€s worth looking for a mentor to take on the following roles:

Suggest Strengths

Sometimes, our most marketable strengths arenâ€t obvious to us. A mentor can hone in on what you offer and suggest how to market those skills to be attractive to your target employers.

Point Out Weaknesses

Is a weakness preventing you from landing your dream job? Perhaps it requires someone experienced in your field to notice youâ€re missing a key skill necessary to win the job. A mentor can step in and help you fill in the missing pieces so youâ€re competitive for the job you want.

Create a Plan

A mentor can help you strategize about a plan to accomplish your goals. Whether this involves focusing on strengths or addressing weaknesses, the mentor can help guide you to your goal based on his or her experience in the field.

Offer Connections

The best mentors open up their networks to their mentees and make introductions likely to lead to new professional relationships. A great mentor can make all the difference for a job seeker, because all it takes to find an opportunity is one great connection. An experienced mentor can be the bridge to that connection for you.

Give Advice

Itâ€s great to read job search advice, but sometimes, having someone with their personal best interest at heart makes all the difference for job seekers. A mentor can provide insider knowledge on everything related to your search. For example, how to apply, when to follow up, how to prepare for an interview and whatâ€s negotiable in an offer.

Teach You By Example

One of the best ways to learn how to do something well is by watching someone else whoâ€s already mastered what you hope to accomplish. A mentor can teach you what you need to know to get the job you want.

Push You to Succeed

Sometimes, you need a pep talk from someone who has been in your situation and succeeded. A mentor can give you that boost and encourage you to stick to your goals.

Inspire You

The best mentors will inspire you to be the very best you can be, which should lead to new professional opportunities.

Youâ€ll never know how much a mentor can help you unless you try to connect with someone willing to serve in that role for you.

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Today’s post is a contribution for the annual Job Action Day. The theme is inspired by Mike Roweâ€s online commencement speech for Prager University. “He suggests, instead of following their passion, jobseekers should consider following the opportunities that are available to them—and then bring their passions with them to the job.”

Have you consciously identified a need to have passion for your work vs. considering your job a practical necessity? Do you let your bias regarding this impact your job search? Have you hesitated to pursue job opportunities because you aren’t committed to or excited about the work? Of course, the best career or job is the one in which youâ€re using the skills you enjoy. But, not every job needs to address all of your passions. It makes sense to use every job as an opportunity to learn something new and keep an open mind; you may find that you really enjoy something you never imagined would appeal to you.

Sometimes, however, a job can be just a job. Many, many people take care of problems at work not because they are passionate about what they are doing, but because they take pride in a job well done. It’s powerful to recognize work can be a way to make a living and doesn’t need to be steeped in passion.

If you are concerned that you should be more passionate about your work, here are some steps to take to make the most out of your current job, no matter what you do.

Evaluate your job.  Maybe there are parts of your job that play to your passions without you even recognizing it! For example, if you are in customer service, you may dislike handling problems all day, but solving concerns is something you really enjoy. Give credit to all the parts of your job that appeal to you.

Leverage your interests. Perhaps you can influence a change in your current work environment. If you’re in a job that doesn’t offer much in the way of upward mobility, consider offering to volunteer to head up an initiative that does play to your passions. For example, maybe you’d like to see your company recycle more, and you can offer to help work on that. Or, maybe you want to organize a collection to donate to the local food pantry. Perhaps you’d like to have a series of speakers come to talk to you and your colleagues. If you volunteer to set it up, your employer may support this effort. Just because your job may be static doesn’t mean you can’t extend yourself and try new things.

Get my free white paper: 5 Mistakes Job Seekers Make and How to Avoid Them.

Learn new things. Would you like to extend your career in a different direction, but you don’t have the resume to support the change? Identify what skills you are missing and take a class. Or, use volunteer opportunities to help get some experience. For example, if you don’t have any formal experience using management skills, managing that food drive or planning a speaker series can give you some of these skills.

Leverage your passions outside of work. If you donâ€t have a passion for your work, make more of an effort to enjoy your time outside of work. You may even find that newfound passion can become a side business that leads to work happiness down the road. Are you a creative person, but you work in an uncreative profession? Look for a hobby or take a class. When you’re not working, you have more control over how you spend your time, so be sure to tap into your passions. When you spend more time doing what you love, it helps your overall happiness, which will positively affect how you feel at work.

You may be surprised to learn you have an opportunity to include many more passionate interests in your job and in your free time than you may have realized!

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You hate your job. There’s nothing worse than spending 40-plus hours a week doing something that you really hate. Before you plan a change, evaluate the situation. Do you loathe the work itself, or is your overbearing boss too much to take? Are you really unhappy because of the work itself, or do you wish you could wave a magic wand and send your annoying co-workers up in a cloud of smoke?

Statistics show that people tend to leave positions not because of bad jobs, but to flee bad bosses. Make sure you aren’t allowing a difficult supervisor or co-worker to dictate your career trajectory. Think about how you can improve your relationship with your boss. Unfortunately, you are likely to encounter unsavory colleagues and employers in any field.

Your hours are too long. You yearn for flexibility, but your employer demands 24/7 dedication. It would seem that a career change may be the answer, but unfortunately, you may find that starting over in a new career puts you at the bottom of the proverbial food chain. As the “new guy,” you could be tasked with weekends on call and long hours. Most employers expect longer hours from their workers due to layoffs and a need to produce more with less. While a shift may help avoid certain unfavorable characteristics of your current career, make sure you aren’t jumping from the frying pan into the fire. Research new options carefully to be sure you won’t be trading one problem for another.

You can’t get a raise or a promotion. It’s tempting to plan to throw in the towel on an entire career if you’ve hit the earning ceiling or if the money and recognition aren’t worth the effort. Is a new career really the answer, or might some key changes in your current job put you in a position to win the praise and raise you seek? Have you been coasting along while new team members push ahead with new ideas? It’s probably a lot easier to shift your attitude and work ethic than it is to carve out an entire new career. Make sure you think carefully before trading in what you have for something new.

You crave predictability and consistency at work. It can be unsettling when new requirements, policies and procedures come down the pike every other week. If you hate uncertainty, it’s tempting to dream about a career where you can do your job and the rules don’t change, but it’s not realistic.

You think a new career could be more exciting. You’ve been doing the same thing for years; wouldn’t making a change put a new spring in your step? It might. However, many career changers are disappointed to learn that they bring many of the same negative feelings about work to their new careers. Even a new career becomes old in time. Before planning your career shift, make sure you think about what you need to change in your life and consider the various opportunities to incite that change. For example, if your job isn’t challenging, maybe you could spend your extra energy creating a freelance business to bring in extra money on the side. Or, if you’re not entrepreneurial, identify some activities you’ve always wanted to try and join a club with other aficionados.

Work isn’t the only place where you can make changes in your life. Before you jump over the fence to walk on the greener grass, be sure to consider other alternatives and clarify your expectations. You don’t want to be surprised to learn that every lawn has some weeds, or the pot of gold isn’t always at the end of the rainbow.

Have you decided a new job or career is in order? Get my free white paper: 5 Mistakes Preventing You From Landing a Job This Week 

Looking for more info about how to decide if a career pivot is good for you? Join me for a Mashable Twitter chat TODAY – August 10th – at 2 pm Eastern time, 11 am Pacific. Follow @MashBusiness and join in using the hashtag #BizChats.

Other experts on the chat include: Adam Smiley Poswolsky, millennial career expert, author of The Quarter-Life Breakthrough; Jenny Blake, career and business coach, author of PIVOT: The Only Move That Matters is Your Next One (Sept. 2016); Marc Miller, career pivot expert, author of Repurpose Your Career: A Practical Guide for Baby Boomers; and Ryan Rhoten, business leader, product manager, and host of The BRAND New You podcast.

Follow @MashBusiness and join in using the hashtag #BizChats. We look forward to hearing your questions.

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Strong written and spoken communication skills are crucial to opening doors. Millennial Brandingâ€s research showed soft skills topped the list of “must have” skills that employers want, with 98 percent of employers saying communication skills are essential. Itâ€s up to you to make the most of every opportunity to prove youâ€re capable and confident.

Itâ€s no secret first impressions matter – thatâ€s been the case since the beginning of time. Whatâ€s new, in our increasingly fast-paced, digitally connected world, is how a simple stroke of a keyboard, or an email gone awry, can quickly damage a professional reputation. On the other hand, a stream of consistent, well-written social media updates can just as easily raise your profile and impress people youâ€ve never met who may positively influence your career.

As a job search coach and social media strategist experienced at helping job seekers and business owners market themselves online and in person, itâ€s clear the most successful professionals try to improve their communication skills at every opportunity. Whether your focus is networking, job search, or excelling at work, itâ€s more important now than ever to know how to present yourself in person and in writing in this hyper-competitive work environment.

Write & Speak Like a Professional: Success in 20 Minutes a Day provides instructions and exercises to improve your communication abilities and offers insights and ideas to help refine your skills in every aspect of your job or career. It includes instruction on everything from networking to resume writing and interviewing.

Learn how to:

• Network professionally — online and in person
• Create cover letters and resumes that get you noticed
• Approach job interviews with confidence and poise
• Use social media appropriately and effectively
• Introduce yourself decisively and make a great first impression
• Write emails people will read
• Much, much more!

Communication skills are just as important in the workplace as they are when looking for a job, so youâ€ll also find details about how to impress people at work and how to write clear, concise business emails that will get the best results. With attention spans growing shorter, itâ€s never been more important to learn how to hone in on your message and eliminate non-crucial details. This book helps you recognize if youâ€re missing opportunities to communicate succinctly and demonstrates how to remedy any problems.

Whether youâ€re attending a meeting, or writing a memo, itâ€s up to you to put your best foot forward. This book provides the resources to help you identify any deficiencies or problems you may not have considered.

• Are you using words in your emails that call your professionalism into question?
• Does the tone or inflection of your voice make people think you arenâ€t confident?
• Could you be doing more via social media to expand your reach and extend your influence in your professional community?
• How are your listening skills?
• Does your body language send the message you want people to receive?

Read this book to learn how to improve your ability to make a strong first impression, and how to extend and enhance that impression so your colleagues and supervisors will listen carefully when you speak and appreciate what you write.

Click here to download a free chapter from the book : Communicate Using Social Media.

Be sure to touch base to let me know what questions you have, and feel free to share your best communication tips in the comments! Post on social media using the hashtag #WriteSpeak.

Learn about my other new book: Manage Your Time & Your Life: Success in 20 Minutes a Day.

The post Write and speak like a professional appeared first on Keppie Careers.

Manage Your Time & Your Life: Success in 20 Minutes a Day provides suggestions and recommendations to help you make the most of every hour of the day. The result? Youâ€ll have more time for everything that matters to you, and youâ€ll be able to successfully achieve your professional goals. No one has time to waste! Thatâ€s why this book starts out by illustrating how to network effectively and how to choose the best jobs to apply for to avoid the dreaded “resume black hole,” when employers ignore you. (After all, you never know when youâ€ll want to look for a new opportunity.) If you already have your dream job, you can dive directly into the slew of best practices and ideas included in the majority of the book, which is dedicated to helping manage your time for professional success.

In this book, I cover the entire gamut: from how to incorporate healthy routines (such as what to eat and how to make time to exercise) to how to set and achieve your aspirational work goals. Whether you need help organizing your office, managing distractions at work, tracking your emails or keeping a useful checklist and calendar, this book provides practical insights, exercises to get you started and information to help.

You havenâ€t been tracking your “wins” at work, or you donâ€t know what apps you should use to make the most of your time and avoid being distracted? I’ve got you covered!

Manage Your Time & Your Life: Success in 20 Minutes a Day is an all-in-one efficiency “bible,” with suggestions to help you identify key action items and take the necessary steps to accomplish your long- and short-term goals. Learn how to get a firm handle on your schedule to keep efficiently moving forward with your professional plans.

• Do you need help separating your “must do” from your “want to do” items?
• Could you use help to overcome procrastination and learn to become accountable for your plans?
• Would you appreciate advice about how to stop wasting time, effort, and energy?

This book includes techniques and ideas to help you get organized and keep on track.

For example, learn how to:

• Plan your job search — get it done in less time
• Prepare for interviews — without memorizing answers to hundreds of questions
• Make the most of your time at work
• Get organized and feel in control of your life
• Create useful lists and prioritize
• Avoid procrastination
• Much, much more!

Download an excerpt from the book: How to Avoid Procrastination.

After you read this book, you will be able to quickly review your progress, assess your strategies and make positive changes. Are you ready to put the right combination of action items in place and just get things done? Order the book today (it ships on July 7th) and get started!

Be sure to touch base to let me know what questions you have, and feel free to share your favorite productivity tips in the comments! Post on social media using the hashtag #TimeLife.

Don’t miss my other new book, Write & Speak Like a Professional: Success in 20 Minutes a Day.

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