Businesses have been noticing their Facebook engagement has been harder to keep up. Perhaps you aren’t seeing the updates from companies you want to see. Or, you want to see more of your friend’s vacation photos, but you’re seeing another friend’s political posts instead. Did you know you can influence what you see in your Facebook feed? Facebook CEO, Mark Zuckerberg, announced that Facebook intends to drive engagement that research shows is most valuable for its users. While passively scrolling through Facebook does not correlate with a better sense of wellbeing, feeling well connected with people who are actual friends does correlate with “long term measures of happiness and health.”
As a result, a video from Facebook says the network with determine if the online interaction is between two people or between people and a page.
What can you do to keep up with the information you want to see — even if it is from companies.
Maybe you enjoy viewing updates from organizations and companies, or from certain career experts, right? How can you ensure you see what YOU want to see? Click on the arrow in the top, right side of your Facebook profile and select NEWS FEED PREFERENCES (see the column image to the right here).
Then, choose “prioritize who to see first,” and choose the pages you want to see. I hope you’ll choose to see Keppie Careers “first” on Facebook.
The interesting thing many people do not know about this setting is it allows them to choose to prioritize businesses and people whose streams they want to see first. So, if you’ve been missing images from a dear friend who does not often post, or they are waiting for news from a particular contact via Facebook, you can let Facebook know what they want to see first.
If you have a business, consider leveraging the clever way I have seen to help inspire people to follow through with making this change to their settings is for businesses. Ask people, “Who is in your ‘See First’ settings?” Let people who follow you know that they can control their newsfeed and request they include your business, company or organization in their priority list. You may be doing them a favor, and you could experience an improved reach as a result.