Itâ€™s time for spring cleaning, but are you neglecting your social media accounts? Just as youâ€™re supposed to change your smoke detectorâ€™s battery when you change your clocks, the change ofÂ season is a good reminder to pay attention to your social profiles.
ReviewÂ your social media goals
What are your plans for social media? What do you want people to learn when they visit your profiles? What feeling do you want them to have? What do you want them to know about you — or NOT know about you? What do you want them to DO when they land on your website? Take the time to audit your profiles to ensure youâ€™re putting out the right messages.
Ask a friend or a coach what they think when they visit your social media profiles and when they look at your streams of information. Make sure you aren’t missing the mark when it comes to shaping a reputation you want to own.
At least a few times a year, you should Google your own name. You want to know what comes up when people search for you online. What pictures show up? Are they of you? Is there someone who has your name and comes up before you online, even in LinkedIn? Make a note of things that show up high in search, and make a point to spend extra time making those things the best they can be. (For example, LinkedIn likely comes up high in search. Manage your profile there first, before you spend time anywhere else online.)
Update Your Bios
When is the last time you reviewed your bios? Whether they are short (like Twitterâ€™s) or longer (such as your LinkedIn Summary), now is the time to give them a once over. Make sure to include new accomplishments and look over your materials with fresh eyes to update them.
Be sure you keep everything consistently updated. If you update LinkedIn, be sure to also update your resume.
Once youâ€™ve addressed the big picture: scrub your profiles!
Review yourÂ â€œtagsâ€
Itâ€™s a great idea to look into what photos youâ€™ve taken over the past year and de-clutter. Be sureÂ photos whereÂ other people taggedÂ you are appropriate and speak to your brand. If not, find the â€œUntagâ€ button. In Facebook, get started by â€œviewing your activity log.â€
Is your LinkedIn feed getting too spammy? Are you tired of seeing the overly politically charged updates in Facebook? Weed out people you donâ€™t want to hear from. In LinkedIn, you can block people (which means you wonâ€™t see their updates, and they wonâ€™t see your content, either). LinkedIn wonâ€™t notify the blocked people! (Just click on the arrow next to the endorse button on their profile.)
In Facebook, if you donâ€™t want to â€œunfriend,â€ people, you can unfollow and they wonâ€™t be any wiser! Choose theÂ â€œfollowingâ€ button on the personâ€™s Facebook page and select. â€œunfollowâ€
Disconnect from apps you arenâ€™t using.
Have you given â€œpermissionsâ€ to apps you donâ€™t use anymore? Disconnect them!
In Twitter: go to settings and apps â€“ disengage from anything youâ€™re not using now.
In Facebook, find apps behind the Activity log button.
Change Your Passwords
Update and change your passwords.
If you have trouble keeping track of passwords, you can use a password management program such asÂ LastPass. Also, be sure you are using your personal email for LinkedIn; itâ€™s not a good idea to use a work email or an email you never check!
Manage your brand
How are you engaging?
Check how youâ€™re engaging in your networks. For example: look along the left side of your Facebook profile â€“ are there groups you arenâ€™t using? Feel free to remove yourself.
How about LinkedIn groups? Did you join a bunch and never engage? Consider focusing on a few groups for the next few months.
If you use Twitter, click on settings, and check apps. You may want to revoke permissions for some if you are not using them.
On one hand, a consistent photo makes it easy for people to follow you, but this is a good time to consider a change. IF you have a business, make sure you check your logos and other visuals to make sure they still fit and are on brand.
Your email addresses and notifications
Are you checking your LinkedIn email regularly? Sometimes, people forget what emails theyâ€™ve listed for different networks, use a new email address and miss out on opportunities.
Now that everything is clean and tidy, commit to creating a stream of content that will demonstrate your expertise and grow your influence and presence in your field of choice!