Keppie Careers

Social media speaker, social media consultant, job search coach

How a resume writer can help you

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I recently spoke to a woman who is losing her job. Her company is closing, and she has an end date. She sent her resume to me, explaining that she knows it needs some help and that a networking contact had suggested she get in touch.

When we spoke, she admitted that she probably hasn’t fully accepted the fact that she is going to be looking for a job and explained that she is having a lot of trouble getting her head around the whole thing. It’s been a long time since she has looked for work. (And it has always been HER idea in the past.) She’s upset to be in this situation, and it is getting her stuck in a rut.

This is something I hear over and over again. It’s tough to rise above the situation to really focus on what is important – identifying and highlighting skills and accomplishments that connect with your goals.

Surprisingly, it’s not much different for employed clients. Even though they may not be dealing with the emotional issues involved in a downsizing, it is not easy to hone in on the key points and focus on what to say on the resume.

If either of these describe you, think about the value of having an unbiased, expert specialist write your resume. It could be like a breath of fresh air for your search!

Don’t forget that clear, concise, optimized job search materials AND a strong, well executed plan are key for job search success! I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by MAS Photography

Common errors on resumes

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redpen2366448173_29889b5da9_mYesterday’s post about avoiding errors on your resume and job search materials was actually inspired by THIS post by Rachel Rose, an independent multimedia communications professional based in Atlanta. (And, I’m happy to say, a Twitter friend!) Rachel wrote about 42 commonly confused English words – AKA – homophones.

Homophones are defined by dictionary.com as:

Phonetics. a word pronounced the same as another but differing in meaning, whether spelled the same way or not, as heir and air.

While receiving documents addressed to “Dear Sir or Madman” or suggesting that the candidate has a “keen eye for derail” might provide a chuckle, as it is an obvious error, misspelling homophones does not even offer a chuckle. Assuming the reader knows the difference, I think these errors are even more serious, as they indicate that the applicant may not be smarter than a 3rd grader!

My personal pet peeves – and errors I see over and over again:

There – There is going to be a party after the play.

Their – Their children are very well behaved.

They’re – They’re having a lot of trouble on the spelling test.

Incidentally, I personally learned the difference between their and there from a beer commercial. It said something along the lines of it’s the Bud (?) and then inserted ‘ir” for it’s their Bud…Not sure why I remember that…

Your – Your dress is lovely

You’re – You’re going to be sorry if you don’t edit that resume!

Its – The doll lost its shoe.

It’s – It’s going to be a very long day.

Read Rachel’s post and learn what other homophones you should know!

No matter what, avoid these errors in your application materials!

If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community!


photo by lexnger

How (and why) you should create error-free resumes

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typo3379282409_763fb097a5_mHow you communicate your skills and accomplishments is key to a successful job search.

OfficeTeam’s website notes:

The adage “It’s not what you say, but how you say it” holds particular weight when it comes to resumes, a recent survey shows. Eighty-four percent of executives polled said it takes just one or two typographical errors in a resume to remove a candidate from consideration for a job opening; 47 percent said a single typo can be the deciding factor.

The survey was developed by OfficeTeam, a leading staffing service specializing in the placement of highly skilled administrative professionals. It was conducted by an independent research firm and includes responses from 150 senior executives at the nation’s 1,000 largest companies.

Executives were asked, “How many typos in a resume does it take for you to decide not to consider a job candidate for a position with your company?” Their responses:

One typo……………………………………………………… 47%

Two typos ………………………………………………….. 37%

Three typos …………………………………………………. 7%

Four or more typos ………………………………………. 6%

Don’t know/no answer…………………………………… 3%

However, typos are not the only types of errors that pop up in resumes. Take a look at these, from another post about errors in resumes:

  • Hope to hear from you, shorty.”
  • “Have a keen eye for derail.”
  • “Dear Sir or Madman.”
  • “I’m attacking my resume for you to review.”
  • “I am a rabid typist.”
  • “My work ethics are impeachable.”
  • “Nervous of steel.”
  • “Following is a grief overview of my skills.”
  • “GPA: 34.0
  • “Graphic designer seeking no-profit career.”

I’ve written about how *impotent* 🙂 it is to review your resume carefully! Click through to THIS POST with a really funny video on the subject.

In one of my very first posts for this blog, I suggested:

Don’t assume that your spell check is a good editor!  How often are words misspelled only to inadvertently form other words? You don’t want to advertise that you were distinguished as the “best manger of the year.”

Be sure to read through your resume, and have a trusted friend review it as well.  You never know when “public” may become indecent, or you’ve used “suing” instead of “using.”  The list goes on and on: their/there, and/an, faculty/facility, board/bored…

A tip to consider:  create an ”exclusion dictionary” in your Microsoft Office program.  This personalized dictionary will flag a word as misspelled (such as manger), even though the main dictionary knows it as a proper word.

Stay tuned tomorrow for more resources to help you avoid embarrassing errors on your resume!

If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community!

photo by cole007

Does your resume need to grow up?

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I see a lot of resumes. Some, quite honestly, need to grow up! If you are writing your resume in the style you learned in college, but college was…5, 10, maybe even 15 (!) years ago – it’s time for an update!

Certainly, styles have changed. Content has changed. (The previously required “Objective” is no longer even suggested, for example.) Suffice to say that a lot has changed! Do you really want to be sending the equivalent of “your father’s resume” when you apply for a job at that hip start-up? Or, even to the newly redesigned and rebranded business down the street? Probably not!

So many people forget that the resume style they used right out of school isn’t going to be the right choice now that they have actual “work experience.”

I hear from many job seekers who have many years of experience, but are still spending a lot of time listing awards won in college that have no significance for today’s reader. Many job seekers fail to move their “Education” section to the bottom of their resume once they have a position and enough experience under their belt (and no specific reason to keep Education on top).  A few still list their high school diploma, even when they have a bachelor’s degree.

There is no fail safe ”one size fits all” advice for resume writers, but most job seekers will want to make these changes and more to their job seeking documents before applying for their targeted jobs.  Otherwise, they will appear less experienced than they may be and jeopardize their chances for an interview.

Take a look at the “before” and “transformed” resumes on my site. Which one does your resume most resemble?

Need help with your job search? Contact me!

Video resumes – more popular, but use with caution

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video77430740_80140b845e_mVideo resumes. They are all the rage in the personal branding community, but the jury is still out as far as the majority of recruiters go. A recent post in the New York Times is headlined “Video Resumes Get More Popular.” However, if you read the article, there are many caveats. (In other words, just because they are popular with the job seekers does not mean they are popular on the hiring side!)

When Serene Buckley received her first video resume from an applicant, she was interested and reviewed it, it seems more out of curiosity than anything else! She noted that it would be important for the video to be accompanied by a strong, traditional resume.

As candidates attempt to “stand out” in a tight job market, more and more applicants are turning to video. However, there are many concerns that are important to consider before directing “Resume You.”

  • Recruiters and hiring managers don’t have time to review videos. You only get 8-10 seconds for a resume!
  • Most companies use computer software to scan resumes and are not equipped to review video resumes.
  • The obvious emphasis on the candidate’s appearance could lead to racial discrimination.
  • The video could actually hurt a candidate who is not attractive.
  • A non-professionally produced video could highlight negative qualities.

The Times article quotes Don Straits, CEO of Corporate Warriors, an executive placement firm in Auburn, CA, ”...The only way that video resumes are really effective is when they’re used in context with supporting documents.” That means combining a video with a strong written resume and information about a person’s past performance.

”When video resumes are not used properly, they are worthless,” Straits said. ”And in fact, may do more harm than good.”

Not surprisingly, the article highlights the importance of production quality. Job seekers who know how to produce and edit a quality video (or hire someone to do it) have a strong advantage. It would be a shame to send a video that actually detracts from your search.

Before you start sending out a video of yourself, you want to really study what image you present. Look at your appearance, mannerisms, listen to how you sound.

Assume that your video (even if is well done and appropriate for your industry) is unlikely to help you unless your written materials catch the hiring manager’s eye first! In most cases, you must attract attention by communicating your value via traditional means that are easy to scan and assess, which usually means a strong written resume.

I can help you create a strong resume and online presence.  Learn more about how I can help with your job hunt.

photo by ezalis