• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Keppie Careers

Social media speaker, social media consultant, job search coach

  • About
    • Expert Job Search and Social Media Consultant / Speaker
  • Services
    • For Job Seekers
    • For Entrepreneurs
    • Social Media Coaching and Consulting
    • Speaking/Keynotes
  • Resources
    • Sample Resumes
    • Blogroll
    • Quoted In
  • Books
  • Blog
  • Contact

Is it clear what you offer an employer?

January 2, 2012 By Miriam Salpeter

If you’re thinking of looking for a job in the new year, there are a lot of things for you to consider. How you present your information is sometimes half the battle.

Consider these questions:

  • What do you want to do?
  • What do you offer?
  • Where do you want to work?
  • What are the touch points between you and that target organization? (In other words, why would they want to hire you?)
  • How can you leverage social media tools (including ones who may not have considered) to get the word out about your expertise?
  • What will you say in your online profiles and other job search materials to help you stand out from the crowd?

Ultimately, it is your job to know what is unique and special about you, and to package it in a way to appeal to your audience.

If it is difficult to decide what to focus on, you should take some time to decide on the right angle — and the right presentation — to showcase your talents.

Take a close look at this picture (above)…It’s a piece of art by El Anatsui hanging in the de Young art museum in San Francisco. Standing in front of it, it’s hard to believe it’s not a cloth quilt. But, look closely: it’s made of aluminum bottle caps and copper wire.

What do your materials look like to employers? If they stand back and evaluate your profiles (including your online information and your application materials), will it look like a beautifully woven quilt, or more like a rag-tag collection of recycled bottle caps?

Maybe you haven’t put much effort into driving your career, and all you HAVE is really a collection of odds and ends — you can’t see an obvious connection between what you have done and what you want to do next.

I think the lesson in El Anatsui’s piece is that you can take what you have and weave it into something special — even if it isn’t obviously spectacular by itself. It may take some work to create a piece of “art” from your materials — maybe you could use some expert advice to be sure you are telling a story that has the power to get you from where you are to where you want to be.

Regardless of how you get there, don’t ignore your presentation. How you look to employers will either land you a job or keep you looking. It’s in your hands!

 

Related Posts:

  • What job seekers can learn from the presidential campaign
  • How to succeed as a freelancer
  • Is a temporary job right for you?
  • How to avoid being overwhelmed by your job hunt
  • How to find a job when all you can see is fog

Filed Under: Career Advice, Drive Your Career Bus, Job Hunting Tools Tagged With: best career advice, career speaker, how to create great career materials, how to find a job, keppie careers, Miriam Salpeter, what if I don't have any experience

Follow Us!

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

Advice to Grow Your Business

Click here to read more about growing your business.

Follow Us!

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

Be an Insider: Sign Up to Receive Special Offers & Free Gift






About Keppie Careers

Are you a job seeker or business owner? You’ve come to the right place!
Click here to find out more.

Contact Us

Have a question or comment?
Click here to Contact Us.
© Copyright 2022 Keppie Careers