Keppie Careers

Social media speaker, social media consultant, job search coach

Should you eliminate buzzwords from your resume and online profiles?

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Job seekers can find a lot of “do” and “don’t” posts about their job hunt. Some of it is good advice, and other, while well meaning, may actually lead job hunters down the wrong path. A good case in point, LinkedIn’s recent post advising job seekers to avoid including any of the top 10 “buzz words” words in their profiles.

These are the most popular “overused buzzwords” in LinkedIn profiles in the U.S.:

1. Extensive experience
2. Innovative
3. Motivated
4. Results-oriented
5. Dynamic
6. Proven track record
7. Team player
8. Fast-paced
9. Problem solver
10. Entrepreneurial

LinkedIn also notes that popular words vary by region. (Not surprisingly!):

While members from the USA, Canada and Australia tend to emphasize their “extensive experience,” Brazilians, Indians and Spaniards identify themselves as “dynamic” professionals. Members in the UK call themselves more “motivated” and the French, the Germans, the Italians and the Dutch see themselves as “innovative.”

On the Career Trend blog, Rob Poindexter wrote about cliches, reacting to a news program, where all of the responses were trite:

Commentator:  What are your thoughts about the war in Afghanistan?
Panelist # 1:  All’s well that ends well.
Panelist # 2:  It’s not over ’til it’s over.
Panelist # 3:  One foot on a banana peel, the other in the grave.
Panelist # 4:  He who laughs last, laughs best.

Rob reminds readers not to let their resumes be a “cliche.” Absolutely good advice; you don’t want a resume that is nothing but buzzwords and devoid of quality content (like the commentators’ responses). But, is it time to do a search and destroy mission to eliminate all buzzwords from your resume and online profiles, as LinkedIn suggests?

Let’s think about it — why are these terms so popular? Because many of them describe exactly the type of person many employers want! So, take a step back and think about this before your revise your profile.

MSNBC’s career expert, Eve Tahmincioglu responded to LinkedIn’s post with a measured, and I believe appropriate answer. She asks, Are buzzwords really a bad thing?:

Admit it, you probably have one or two of these on your resume or LinkedIn profile. But is that really a bad thing? Who cares if they’re buzz words if they convey what you want?

I couldn’t agree more. Of course, if you read your profile and you list every single “cliche” without providing information that supports your claims, it’s probably time for a makeover. You need to show, not tell — focus your efforts on telling a story that is both about you and targeted to your next employer.

It’s not a good idea to “outlaw” words on resumes, even if they may be a little overused. Do I write resumes full of cliches? No, but I do target my clients’ resumes to their desired employers!

The most important thing to keep in mind is that your materials need to be as much about your employer as they are about you. Focus on their needs and make a clear case for why you have the skills and experience to accomplish their goals – and to solve their problems. Might that mean including a few buzzwords? I think so — there is a reason that buzzwords are buzzing! But, be sure your materials don’t sound like the seemingly unthinking, cliche-spewing commentators Rob mentioned in his Career Trend post.

LinkedIn suggests making your profile “more actionable,” which is a great idea, but I don’t think that simply “losing” all the buzzwords is the answer. “All things in moderation!” (I had to get at least one cliche in — but isn’t it true?)

What do you think? Do you have buzzwords in your materials? Will you be doing a search and destroy mission?

photo by autan

Resumes must grab readers' attention

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It’s only recently that I have personally taken advantage of DVR technology. Yes, I watched shows when they were on live AND sat through commercials. We didn’t even have cable (believe it), so using the VCR to record and replay shows wasn’t a good option – the reception was not good enough make it worthwhile.

So, when TV went digital and the converter box for those without cable didn’t give me access to ABC, it was time to enter this century. While I am not a huge TV watcher, I do enjoy certain shows, and being able to view them on my time – on the TV (not via the internet) was pretty cool. (Yes – this is career related – I’m getting there!)

It took me awhile to remember that I could fast-forward through commercials. I usually multitask while viewing, so stopping to skip the commercials actually interrupted my flow. I am getting in a groove, though. Skipping commercials and getting through my favorite shows in less time has become a ritual.

Sometimes, though, a commercial just grabs me before I have time to hit fast forward. In those cases, I actually catch myself watching the commercial. I was thinking about which commercials grab me and why. Usually, it is one of three reasons:

  1. There is a lot of color and/or it is very visually appealing,
  2. It is for a product or service I use or enjoy or
  3. It engages me with a story and I need to watch the whole thing to see what happens!

Since I now often watch with my hand on the remote, if I am going to actually watch a commercial, one of these three must happen right away.

Think about your resume. You have about the same amount of time to grab a person reading it as commercials have to get my attention. What are you doing to immediately attract attention?

Appearance

While looks are not everything, they do mean a lot. Yes, often a resume goes through a computer scan first, but when a real person looks at it, it is important for it to be attractive, easy to read and up-to-date. If your resume looks like the BEFORE versions on my site, you really need to consider a revision. If you are using one of Word’s templates (they certainly did not consult a savvy resume writer for those) – you absolutely need to consider a change.

Did you know that you can even use a little COLOR in your resume? There are a lot of different ways you can visually grab attention – some that are more controversial than others. For example, some people use company logos on resumes. (This is not a practice I favor, but some really think it is great!) The bottom line is that you need an attractive resume if you want to compete.

Are you offering something the reader wants?

If I’ve said it once, I’ve said it 100 times – the resume must speak in the language that an employer will understand. If your targeted job requires someone who knows how to “develop proposals and presentations detailing new implementation process plans implemented by top management,” saying that you have done that is terrific! If the job has nothing to do with developing proposals and presentations, that language might as well be Greek to the hiring manager. Remember – simply stating your ability to do a particular task is not likely going to help your cause. Show, don’t tell.

And – do it in a way that immediately appeals to the reader.

Engage with a story

Just as a good story hook captures my attention when I watch TV, telling a good story on your resume – and in your job hunt – is important. It’s a good idea to think about stories – even collect them – to help improve your ability to catch their attention. Being able to tell your job search story is an incomparable skill. Do you know what you have to offer, and can you tell it in a way that interests people? In a way that makes them want to know more about you?

Learn how to share your story via social media, in person and via your resume. I can help!

photo by danielgreene

Tips to help transform your resume

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Since transforming resumes is a big part of my business, maybe it is a bit ironic that I don’t write many posts about resume writing. However, I had an opportunity at the Career Management Alliance conference last week in NOLA to hear a highly respected professional – Don Orlando, speak about “Powerful New Ways to Showcase Clients’ Value.” He focused a lot on how to improve resumes and what types of things to include. I was nodding the whole time! Much of what he shared is exactly the type of advice I give my clients and the strategies he suggested are very similar to the ones I use when I write resumes, so it seemed a perfect opportunity to actually blog about the resume itself!

First, Don reminded listeners that the resume is about the future, not the past! How often have I told my clients that very thing? It is very important to remember that demonstrating how you can be useful in the future – how you can solve the employer’s problems – will make the difference in helping you land a job. Don’t write a resume full of jargon from your past positions if that is not the same jargon your targeted employer understands or speaks. That is akin to ordering in French at a Chinese restaurant; you are unlikely to get the food you crave.

Don reminded us how important it is to illustrate how you solved problems and achieved results on the resume. He also noted that focusing on relative results – in context – is key. That is, if you improved sales by 15% in a downturn, when averages were in the negative numbers – say so! If you overcame obstacles to achieve a desired result – the reader wants to know! Focus on transferable skills without stifling yourself as a result of misdirected modesty. Don notes, the story is about the job seeker, not about the company.

Remember, having a great resume is one way to help you prepare to successfully network, interview and negotiate an offer, as Don remarked while I nodded…Yes! Having a great resume helps you bridge to your next job. I always say, “Show, don’t tell.” An action-packed, fully optimized resume is key.

I’ve written about how to evaluate your resume – how to look at your resume and decide if it is answering the key questions. Are you doing more than listing a bunch of “stuff” on your resume? In a competitive market, you must ensure that your materials are optimized to help get you to the next step. Take a good, long look at your materials. Are they a bridge or a roadblock to your targeted opportunity?

photo by Sandy Austin

My, how tastes (and resumes) have changed!

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suit of armor101043722_8b4ae7064f_mI’ve been sharing career related epiphanies resulting from my recent sojourn in New York City. Specifically,  from the Metropolitan Museum of Art. Today’s focus: My, how our tastes and trends have changed!

Opinions about what is beautiful and what are useful ways to spend our time certainly have changed over the centuries! (When was the last time you donned a suit of armor to challenge a foe? Or slept in a Versailles-era inspired bed?) The same is true of resume conventions.

My friend and colleague Erin Kennedy recently pointed out a modern resume writing trend – adding color to resumes! As she notes, this is not an idea most professional resume writers would have entertained several years ago, but is something job seekers can consider today. Similarly, I find myself explaining to clients that I don’t write “your father’s resume.”

Yes – there are many things about resumes that are similar to those 20 years ago, but a lot has changed! Who would have thought that resumes would actually include online profiles, “social resumes” and blogs? Just as women don’t walk around corseted with big bustles, you want to be sure that your resume doesn’t look like something that belongs in a musuem because it is out of date!

I recently worked with a client whose resume I totally redesigned using a very modern style. Her reply, “I thought it was going to look more like the one I sent…Will this appeal to recruiters?”

I explained that the best resume professionals are not writing “your mother’s resume” anymore. Times have changed, and we need to change with them. My client showed her new resume to an (older) recruiter who admitted it wasn’t what she expected to see, but that she liked the format and how it outlined the candidate’s skills and made her stand out! I couldn’t have been more pleased!

One of my twitter friends, Vicki, suggested I update this post to provide some visual examples of dated and modern resumes. So – follow this link to review my resume transformations – for some examples of the way resumes look today compared to old-fashioned versions. Thanks, Vicki!

What job search trends confuse or interest you?

There is no “one size fits all” career advice. Don’t you deserve the best, personalized information and help? Learn how I can help you with your search.

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