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Optimize your job hunt for today's ecomony

October 30, 2009 By Miriam Salpeter


JobActionDayLogo300As co-coordinator with my colleague Jacqui Barrett-Poindexter, I am pleased to participate in our second round of posts from our community of expert career advisors and resume writing professionals called the Career Collective.

Today’s post is special because we are participating in Quintessential Careers’ Job Action Day. This is one of many responses aimed at helping job seekers focus on the future and what they can do differently in today’s economy to succeed. I encourage you to visit other members’ responses, which are all linked at the end of my post! Please follow our hashtag on Twitter: #careercollective and visit our Career Collective site.

As a career coach and blogger, I am constantly seeking inspiration and looking for messages to convert into job search advice for my readers. So, when I watched a commercial for Lexus, one sound byte really resonated with me:

You can’t change traffic, so change the way you drive through it!

How true – there is so much that individuals do not control. The economy. The weather. The neighbors’ barking dogs. I bet someone once told you, “You can’t change other people, but you can change how you react to them.”

How much happier would we be if we stopped trying to change the things that we cannot alter and instead focused on what we do control – our responses?

The job market is a case in point. What if job seekers stopped “oh woe is me-ing” and instead focused on what they DO control – the way they navigate their searches. The playing field has changed, and it is important to adjust to the new terrain.

Here are some tips to help you take the wheel:

Draw Your Own Career Map

Identify your goals. You can’t get anywhere until you decide the destination! What characteristics and traits make you special? What are you (or do you hope to be) known for in your field?

Review trends and industries with career potential and determine if there are matches between your skills and interests and those fields. Instead of cursing a business with a shrinking job market, re-adjust, re-tool and re-train to take advantage of new possibilities.

Once you know your direction, optimize your resume. Be sure that it is skill and accomplishment focused, not a list of “stuff” you’ve done. (If you’ve been blaming your age or experience level (too much/not enough) for your lack of interviews, take a good look at your resume. It may be holding you back.)

Is this “new” advice that only applies to today’s economy? No. However, it is so much more important now than ever. If you do not know where you are going, you are EVEN LESS likely to get there!

Design Your Vehicle – Brand YOU!

Once you identify a destination – drive there! Learn how to position yourself as the expert in your field. Use all of the tools at your disposal to create a “vehicle” (your brand – it doesn’t have to be a Lexus. Or a bus!) that will drive you where you want to go.

If you haven’t looked for a job in a while and/or aren’t tuned in to managing your “digital footprint,” it’s time for a quick lesson in social media. Presenting yourself well both online and in person will help open previously closed doors. Optimize Twitter, LinkedIn, blogs and other social networking tools to make connections and share information.

In fact, Twitter’s new “Lists (which you can read more about HERE) are an absolutely amazing way to mobilize a terrific network in your industry or niche. Essentially, those who use this feature (which is not available to everyone, yet) will select a group of people they identify as leaders in their fields (or, at least the most interesting people to follow in a topic). You will be able to visit someone’s Twitter page and easily access not just whom they follow, but whom they endorse.

Job seekers who take the opportunity to get inside someone’s head (via Twitter lists) will be able to narrow down the “movers and the shakers” in their fields of interest. This is really an incredible opportunity. The only downside is the amount of work it takes to get these lists filled in! I have not had a chance to create all of my lists, yet, and it is possible some will “opt out” of creating lists. (For example, Chris Brogan, a social media guru and author of Trust Agents, has some reservations about leaving people out and does not plan to create lists of individuals.) For anyone who jumps in, though, it is a gold mine of opportunity for job seekers. Take advantage of it!

Take the Keys!

The key to a successful career is to network generously. There is nothing more important or more useful for your job search, and the current economic climate makes this even more crucial. Your success depends on your ability to broaden your professional circles and to reach out to a diverse socio-economic group of people. Do not allow your network to be the people you happen to know. Be purposeful. Identify organizations and see how your network can lead you to people who work there. Conduct informational interviews and demonstrate why they can’t do without you!

Professionals who habitually facilitate introductions earn goodwill and reputations as valuable resources and colleagues. Become that professional; it will help you overcome obstacles to career success.

Start the Ignition – Communicate Your Value

Your ability to promote, communicate and connect your value to colleagues and superiors is crucial. Hone this “soft” skill – practice your writing, emailing, speaking, interviewing and presenting skills. Join Toastmasters. Make a point to learn how to communicate well. When you can articulate why your role is vital, you will help secure your future.

Confidently Forge Ahead – Start Rolling

Adjust your rear-view mirror, but keep your eyes on the road! Move forward with your plans knowing that you DO control your career. Is it as easy as reading these steps? No, but if you follow this plan, you will be on your way to managing your job hunt and/or your career with finesse and aplomb!

Seize control of what you can! Don’t be a victim of circumstances. Drive your own career bus!

Feel free to add your 2 cents to the comments…What are YOU doing differently? (Or SHOULD you be doing differently?!)

How have my colleagues responded? Follow us on Twitter with our hashtag #careercollective and read these posts:

Gayle Howard: Today’s Enlightened Job Seeker

Meg Montford: Job Action Day: Finding Your “Mojo” After Layoff

Debra Wheatman: Plan B from outer space; or what do you have in case your first plan doesn’t work out?

Heather Mundell: Green Jobs – What They Are and How to Find Them

Erin Kennedy: Cutting Edge Job Search Blueprint

Grace Kutney: Securing Your Career While Navigating the Winds of Change

Hannah Morgan: Career Sherpa Why Our Job Search Advice is the Same but Different

Heather R. Huhman, Take Action: 10 Steps for Landing an Entry-Level Job

Laurie Berenson: Making lemonade out of lemons: Turn unemployment into entrepreneurship

Jacqui Barrett-Poindexter: You Can Thrive In, Not Just Survive, an Economic Slogging

Rosalind Joffe: Preparedness: It’s Not Just for Boyscouts

Rosa E. Vargas: Are You Evolving Into The On-Demand Professional of Tomorrow?

Dawn Bugni: Your network IS your net worth

Miriam Salpeter: Optimize your job hunt for today’s economy

GL Hoffman: The Life of An Entrepreneur: Is It for You?

Katharine Hansen: Job Action Day 09: His Resume Savvy Helped New Career Rise from Layoff Ashes

Martin Buckland: Job Search–The Key to Securing Your Future Career.

Chandlee Bryan: Where the Green Jobs Are

Barbara Safani: Where the Jobs Are 2009 and Beyond

JT O’Donnell : Actions that got people jobs in this recession

I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

Filed Under: Career Advice, Drive Your Career Bus Tagged With: Career Collective, Drive Your Career Bus, how to find a job today, Job Action Day, keppie careers, Miriam Salpeter, tired of looking for a job

Tired of looking for a job? Jump start your job hunt – here's how…

October 3, 2009 By Miriam Salpeter

divein204029032_5875c6a292If you’re involved in a long-term job search (the average is 25 weeks, as reported by the Bureau of Labor Statistics), you may be getting to the point that you can’t imagine doing something different that will move your search forward.

If you haven’t started, dive into social media and Web 2.0 applications! Yes, this can take some time if you are going to do it full force. But, you have time, so go for it! Start searching for blogs in your niche. Guy Kawasaki’s Alltop list is a perfect place to find blogs in an array of topics, but you can certainly use Google to find current information in your field of interest. Spend some time researching and exploring. See if you can identify the stars in your field. Use online mechanisms to connect to them!

How? Post smart comments on their blogs. See if they use Twitter and follow them. (Read more of my suggestions about using Twitter for the job hunt HERE.) Make sure that you are using LinkedIn effectively. You may be amazed at  how quickly you can connect and “befriend” people online.

Consider authoring a blog. If you are a strong writer, there isn’t a better way to influence your Google rankings and demonstrate authority in your subject matter. If you have the time, why not try? You have nothing to lose. Ideally, you will start a blog at www.yourname.com, but if you just want to dip your toe in the waters, consider writing for Examiner.com. I am the National Career Coach Examiner and would be happy to help you get started if you are a strong writer with a niche topic in mind. (For example, maybe you want to be the “Seattle PR Examiner” or the “Miami Accounting Examiner.” Contact me if you are interested in learning more!

Stop and think about what you really want to do. Use your time to assess yourself, your goals and plans for the future. How often are we forced to take a moment to really think about the future. This is your chance. Do you like the way your life is going? Are you happy with your path? If not, consider a coach to help you figure out a new direction.

Learn a new skill. Have you been thinking about taking a class in something that will help you with your job? Maybe you’ve always wanted to learn how to knit? This is a good time. Doing something new and learning a new skill is good for your attitude and will help you in multiple ways. If you can be excited about something that you can obviously control (since your job search SEEMS less control-able), it should help your outlook.

There is so much information and opportunities to learn new things online for free. High-profile and talented people are offering free teleclasses, webinars and seminars all of the time. If you plug in, you’ll learn about these opportunities and benefit from them. Take advantage of your public library as a resource for information. Check in with the librarian for information you might be missing!

Don’t be afraid to pay for some great content as well! Once you know and trust a source for information, invest in yourself and your plans and learn something new.

Don’t wait until you have an interview scheduled to prepare for the interview! Do you know what you’ll wear to an interview? Does it fit? Is it clean and pressed? How about your shoes? Do they pass muster? Don’t wait until you’ve been searching for two months and get a call for an interview tomorrow to look in your closet!

Once you have an outfit ready, start planning and practicing what you will say in an interview, in a networking situation…Use your time to get ready. Consider hiring Keppie Careers to do a mock interview so you will really know what skills you can improve. If you are prepared, when you start pulling in opportunities, you won’t panic!

Of course, much of your “free” time will be taken up with job hunting. Don’t forget that many of the activities listed above are part of your job hunt. I would be remiss if I didn’t specifically mention that networking (in person and online) is key – spend more time doing this than searching for online postings. Are you on Twitter? Tweetups are a great way to meet new people and learn how you can help each other. Make sure your resume and materials are top-notch and use your time to prep for everything you will need.

Of course, no list of things to do would be complete with suggesting volunteering with an organization you support. I’ve already shared great reasons to volunteer if you have some free time. You never know when you might meet someone influential for your career and/or learn and use new skills. Volunteering is an amazing opportunity to do some good while helping yourself as well!

What ideas do you have?

Need some help getting started with any of these ideas? Learn more about how I can help you get a job.

photo by soylentgreen23

Filed Under: Career Advice, Drive Your Career Bus Tagged With: how to find a job, keppie careers, Miriam Salpeter, tired of looking for a job, what to do while I'm looking for a job

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