Keppie Careers

Social media speaker, social media consultant, job search coach

Being indispensable and your personal brand

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Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine, along with Jessica Lewis. The new, free sample issue is available. This is how Dan describes it:

Summary: Volume 3, Issue 3 is about becoming so important to your company, your customers and the people around you, that they can’t live without you. When that occurs, you’ll be making more money, have better relationships and wield a powerful personal brand. In this issue, Seth Godin reveals his hope for career revolutionaries who want to remain relevant in a world that is being transformed by the internet. Also, in this issue we explore how Guy Fieri has built his personal brand as a television personality on the food network and how NFL football player Jarvis Green has taken the leap into entrepreneurship.

Here is my introduction to the magazine:

Becoming indispensable – a tall order to be sure. Is it the proverbial “golden ring” –an admirable ambition, but always
out of reach?

This issue of Personal Branding Magazine may convince you that there are many ways to be indispensable –and that it is an
achievable goal for anyone with courage and determination, both of which are key for success. Seth Godin reminds us that one big hurdle is having “enough guts to be criticized.” True enough; it is tough to be remarkable without remarking!

You may be surprised to learn that becoming indispensable is not all about you! Seth reminds us that the most important
consideration is not about how to promote yourself. Instead, ask, “How can I do work that people will want to promote?” So true,
and something many forget when trying to make a name for themselves.

This issue makes it clear that being indispensable means giving more than you expect to receive. Develop what Nicole Crimaldi describes as a “personal balance sheet.” She advises, “…Build relationships, follow your passions…and create value for others in everything you do.”

Actualizing that value helps you carve out another important piece of the puzzle –engendering confidence. Contributor Maria Elana Duron points out, “Even if you have the best mousetrap in the world, if people don’t know you or like you and trust you, then they’re not going to do business with you. Period.” Well said.

Be someone people WANT to know. Offer useful resources, advice and insights. You may be surprised by how far good content, well shared, will take you on your road to becoming indispensable.

Features:

  • Full paid issue (February 1st): 28 articles total covering how to become a valuable and indispensable brand.
  • Sample issue: 8 articles total, including how to be an authority, blog SEO and how to grow, polish and protect your future.
  • Interviews with: Seth Godin, Guy Fieri, Jarvis Green and Alexandra Levit

Promo video: http://www.youtube.com/watch?v=lMuHZZJtv90
Free sample URL: www.personalbrandingsample.com
Paid subscription URL: www.personalbrandingmag.com
Facebook page: www.facebook.com/PersonalBrandingMagazine

If you need a little assistance demonstrating your personal brand, I can help! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

The Smart New Way to Get Hired, a review

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Everyone is looking for a “new way to get hired.” There is no doubt that the old ways are of limited use. Maybe it’s possible that the “new way” is actually ages old? Using emotional intelligence to your advantage in a job search makes a lot of sense in an environment where “fit” can be even more important than actual skills.

Lisa Caldas Kappasser’s new book, The Smart New Way to Get Hired – Use Emotional Intelligence and Land the Right Job, explains how, unlike your IQ, your emotional intelligence can be improved and developed – specifically to impact a chance to get a job that is a good fit.

Importantly, Kappasser makes the point that emotional intelligence (EQ – emotional quotient) helps you “make the most of your other qualities.” Some skills (page 7):

  • Adapting to change
  • Knowing your strengths and weaknesses
  • Communicating well
  • Cooperating and collaborating with others

It is not difficult to understand how important these skills are in the workplace.

With chapters  highlighting how to apply emotional intelligence for job search, self-management, social awareness, social skills and developing emotional intelligence to achieve your career goals, Kappasser offers some practical solutions and ideas for anyone interested in improving his or her standings in the EQ realm.

Win a copy of Lisa’s book! Comment below for a chance in a random drawing!

If your job hunt is stalled, I can help! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

Help for job seekers in a rut

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There is a church down the road from my house with a marquee. It says, “Don’t count the new year. Make the new year count!” That message really rings true for me. So, how to make the most of the new year? Count on yourself! [Read more…] about Help for job seekers in a rut

Job seekers need to do more than dream to honor Dr. MLK

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Dr. Martin Luther King offered many inspiring messages. As we honor him, it seems fitting to remember his message of hope. His “I Have A Dream” address was delivered in a time when most of his “dreams” really seemed to be just that.

It’s important to recognize that having dreams isn’t enough. Dr. King and other leaders of the Civil Rights movement recognized that hard work and sacrifice was key to success. Thinking outside of the box, organizing peaceful marches…Civil disobedience. All of these at a great cost, but prepared and enacted with great hope.

Every job seeker can take something away from these optimistic messages. Maybe the message is as simple as a reminder that hope is important, even when it is hard to muster. Maybe the more important take-away is that nothing worthwhile comes without hard work and effort.

No matter the message, as the nation pauses to honor Dr. King, this is a good time for job seekers to stop and think about how to harness hope with hard work to move forward with an optimistic job hunt. Or, take another lesson from King and turn this day into a day of service and volunteer. It’s a great way to spend the holiday, with added benefits for job seekers.

If YOU have a dream, but need help getting there, I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching? If you need help mobilizing your networks and your job search plans learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

How a resume writer can help you

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I recently spoke to a woman who is losing her job. Her company is closing, and she has an end date. She sent her resume to me, explaining that she knows it needs some help and that a networking contact had suggested she get in touch.

When we spoke, she admitted that she probably hasn’t fully accepted the fact that she is going to be looking for a job and explained that she is having a lot of trouble getting her head around the whole thing. It’s been a long time since she has looked for work. (And it has always been HER idea in the past.) She’s upset to be in this situation, and it is getting her stuck in a rut.

This is something I hear over and over again. It’s tough to rise above the situation to really focus on what is important – identifying and highlighting skills and accomplishments that connect with your goals.

Surprisingly, it’s not much different for employed clients. Even though they may not be dealing with the emotional issues involved in a downsizing, it is not easy to hone in on the key points and focus on what to say on the resume.

If either of these describe you, think about the value of having an unbiased, expert specialist write your resume. It could be like a breath of fresh air for your search!

Don’t forget that clear, concise, optimized job search materials AND a strong, well executed plan are key for job search success! I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by MAS Photography