Keppie Careers

Social media speaker, social media consultant, job search coach

Cover Letter Tips

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Now that we’ve established that many organizations still seek and expect to receive a cover letter, it seemed a good time to add some cover letter tips to Keppie Careers’ blog!

What Is A Cover Letter? What’s the Point?
Like all job search correspondence, a cover letter is a sales pitch. It’s an introduction to your resume and should be interesting enough that the reader will want to read more about you!
Create a new, targeted cover letter for each position.

Often this letter is the first contact you have with a prospective employer. A neat, concise, well-written letter can entice the employer to read your resume with greater interest and improve your chances of getting an interview.

How Should Cover Letters Be Organized?
A lot of cover letter advice mentions breaking the letter into three parts: Introduction, Body, and Closing. I adapt this advice for cover letters and use the following format:

1. Opening Pitch. Why are you right for the job? Sell yourself here. Be sure to take your cues from the job description, which is (more often than not) highly detailed and involved. Take advantage of all the information available to you to craft a spot-on first sentence that will appeal to your readers. Your first paragraph should focus on what you have to offer relative to the employer’s needs. A good opening may be something along these lines: As a leader and manager, I develop, build and maintain strong relationships.

In the past, coaches encouraged job seekers to start their letters, “I saw your ad in X publication and am writing to apply for the position of ________.” You do need to state the position in which you have an interest, but this should not lead your letter. Of course you are applying for the job – so is everyone else! What makes you special or unique? THAT is how to lead your letter.

2. Highlights of Qualifications. The second section should hone in on the reasons you are perfect for this job. Research the organization beyond the job description to find links between their needs and your skills. If an organization makes a big deal about their values, feel free to use that information to inform your letter. Use bullet points to group your qualifications. I suggest choosing three headers and selecting no more than 3 bullet points for each header. You can use parts of your resume, but do not simply repeat your resume. You want to use the letter as a hook to interest the reader in learning more by reading your resume. For example: My work ethic and standards fit perfectly with X Company’s values of “Honesty, Integrity and Respect for People.” Some highlights: (List highlights as bullets under these headers.)

3. Call to action. Make a point to let the reader know what you want – an interview:

I hope you agree that my extensive experience in project management and well developed written communication skills are solid matches for X Company. I look forward to putting my ideas, enthusiasm and energy to work for your team and will contact you the week of ____________ to discuss the many links between your needs and my skills.

You must follow-up as indicated. Mark your calendar appropriately.

Read more about cover letters from Keppie Careers:

Don’t Skip the Cover Letter
Cover Letter Inspiration
Mo’ Cover Letter Tips

Need a great cover letter? Don’t take a chance on sending out something that doesn’t represent you well. Keppie Careers is here for you! www.keppiecareers.com

Photo by Leo Reynolds

Don't Skip the Cover Letter

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There are some career advice professionals who downplay the need for a cover letter. With many companies scanning resumes, they say there is no need for a cover letter, as it is stripped, tossed and never read. It may very well be true that some cover letters, no matter how carefully crafted, do not reach human eyes. However, the following information passed along by my cyber friend, Chris Russell, may make you think twice about omitting a cover letter.

A new survey based on telephone interviews with 150 senior executives from the largest U.S. companies shows that 86% believe that cover letters are valuable when screening candidates and 80% said it is common to receive cover letters with electronic resumes.

Dave Willmer, executive director of OfficeTeam, the independent organization that conducted the survey notes, “Those who aren’t including cover letters with their resumes are missing an opportunity to make a good first impression and set themselves apart from other job applicants.” He compares sending a resume without a cover letter to meeting someone for the first time and not shaking hands.

Clearly, the cover letter is not dead. It can never hurt to send a well-written cover letter when applying for a job, and many jobs request a cover letter to accompany the resume. Stay tuned for more about writing a great cover letter!

Read more about cover letters from Keppie Careers:

Cover Letter Tips
Cover Letter Inspiration

Don’t stress out about your job hunt materials…We will write your resume and cover letters and teach you what to do once you have the perfect materials! www.keppiecareers.com.

Another Reason Not to Spend A Lot of Time on Job Boards

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Have you been spending a lot of your job search time online, looking for job postings and applying for opportunities listed on large job boards? Do you ever believe that your application is going straight into a black hole?

I discourage my clients from spending very much time replying to online job boards. Some recruiters post jobs they may not be filling immediately (or ever), and applications actually may be going into resume limbo.

While there are people who land jobs from sending an online resume, the majority of successful job seekers find opportunities via networking.

Another important point to remember: Organizations like to hire people who AREN’T looking for a job! How ironic is that? Passive job seekers are desirable for the same reason that some people like to date a partner who is “hard to get.” Obviously, posting on a job board isn’t a great way to attract passive job hunters! I’ve written about how linkedin is filling this need for a passive job seeker database for many employers. Some expect it to replace big job boards such as “Monster.”

Yesterday, I read compelling information from Alison Doyle, who just celebrated 10 years of writing the Job Search blog for about.com. Alison reported that job posting online is declining. She points out that the Conference Board notes that is is the fourth consecutive month of year-over-year decline.

Alison says:

Monster’s job postings were down 18% in April and 21% in May. Overall, The Conference Board reported that online job postings dropped 13% in May.

Some of it is, of course, due to the difficult economy and less hiring in a soft job market.

That’s only part of what’s happening. There is also a trend towards actively recruiting candidates on professional networking sites like LinkedIn. Which is why it’s important to make sure employers can find you when you’re job searching.

(Regular readers know that I love to link to other experts who agree with my advice!)

Keep this in mind the next time you sit down to apply for 100 jobs online – employers are shifting their focus, and so should you! This is yet another reason to enhance your linkedin profile. You don’t want a typo or sub-par linkedin description to discourage potential employers from contacting you. Keywords are just as important to your linkedin summary as in your resume! Keppie Careers is happy to help enhance your profile for success….Just email your inquiry to: [email protected].

In a rapidly changing job seeking environment, it is hard to keep up with the latest trends to conduct a well-designed job hunt. Who has time? We do! Keppie Careers will write your resume and navigate you through the difficult waters that a job search may present. Contact us: [email protected].

photo by: jurvetson

Resume Key Words and a Great Visual Tool

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Well-informed job seekers know that companies typically screen resumes using software that searches for key words. That’s why your resume should be targeted/personalized for each job. Re-writing even a little of your resume can help scanning software mark your resume as one to review further!

College Recruiter had a link to a fun tool called Wordle. It describes itself as:

“A toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.”

In other words, Wordle will create a visual representation of your resume, highlighting words that it senses as more important or prominent and downplaying the ones that don’t have much impact. If you are trying to highlight yourself as a highly technical team player and your visual representation doesn’t highlight those topics, you may want to consider re-working things! In any case, this looks like a fun tool to put some spice in your job search. Just think – you can make art out of your resume!

I will do more than just make art of your resume…I’ll write it to ideal specifications so you will get noticed! www.keppiecareers.com

Wordle resume by climbnh2003

Tips When Considering Jobs Beyond Your Qualifications

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.reach for the stars.

Job applicants who spend a lot of time looking at ads often have the same question: Do I apply for this job if it seems like a reach? Am I wasting my time if I don’t have all of the qualifications?

First, a personal story. The last time I conducted a national job hunt for myself, there were many jobs that appealed to me that were technically beyond my experience level. If I had a strong interest and willingness to write a great cover letter, I applied anyway and stressed the qualifications I DID have for the job. Inevitably, the positions I thought I had no chance at invited me for an interview. Why? Maybe it was because I invested extra time and effort in my materials. Maybe it was because I made a good case and they thought I was worth an interview.

In the end, I was offered and accepted a job that wasn’t exactly a “reach,” but had a lot of growth potential before I had closure on all of the other interviews.

Some things to consider when you apply for jobs that seem beyond your experience:

Job ads are “best case scenarios,” sometimes considered “pie in the sky” descriptions.

In the old days, employers who advertised paid by the word or square inch for a newspaper or magazine ad. Today, with online ads, the sky is the limit. Linking and unlimited space offer employers the opportunity to list EVERY possible skill desired. Do they really expect to find someone who meets every qualification? Probably not.

Case in point, I recently wrote a job description for a client hiring a key team member. Believe me, this ad left no stone unturned; the client wanted to list his dream candidate’s qualifications. He figured it was worth shooting for the moon with the expectation of landing in the stars! If a less qualified but enthusiastic, skilled applicant impressed him, I assure you specific skills would not have been the deciding factor.

If you only apply for jobs you actually qualify to do, your career will never accelerate.

Most employers hope to fill jobs with people who have already done exactly what they need someone to do! No learning curve means less training and less trouble for the new employer. However, if you only apply for jobs that list skills you’ve already accomplished ad naseum, how will you advance your career?

At the very least, you should be reading ads beyond your reach to learn what skills you might want to try your hand at developing in your current job.

Make a point to understand your skills and qualifications. Know your limitations and where you have potential to successfully stretch.

A little self-assessment can go a long way. You must know yourself to sell your skills. If you apply for an interview for a position that is a stretch, be prepared to sell yourself and defend your ability to get the job done. Know what transferable skills you possess that will make you successful. You can apply for “reach” jobs until you are blue in the face, but if you don’t know how to convince the employer that you CAN do the job, even if you haven’t ALREADY done it, you’re going to be looking for a long time.

Keppie Careers – we write your resume, teach you how to apply for the right jobs and encourage, enlighten and empower you for success!

photo by for the love of photography