Keppie Careers

Social media speaker, social media consultant, job search coach

How social media can help you change careers

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Career change is usually difficult for the one doing the changing. There are always aspects of advertized jobs the applicant has not exactly accomplished, if only because he or she hasn’t had the chance! Highlighting transferable skills (the ones you can use in any job) as well as targeting your application materials for the positions in question are important pieces of a successful career change. Having a well-targeted resume that makes it clear why you can do the job (even if you’ve never done it before) is so important!

Beyond the resume and typical job search materials, I believe using social media tools can really help build a career changer’s bridge to a new occupation or vocation. In my book, Social Networking for Career Success, I explain how social media may help career changers who naturally have a difficult time proving they have what they need to succeed in the next job: How? It solves several problems:

  • It allows you to extend your network to meet people you otherwise would never encounter. Statistics show how important introductions and “warm leads” are to job seekers. Companies value referrals from within their organizations, and meeting new people you would not otherwise know via online interactions provides more potential for referrals. (Moving those social networking interactions to in-person or telephone conversations is a good next step.)
  • You have easy access to information and resources about your targeted profession. I like to think of social networks as offering a constant opportunity to learn what people in the field and thinking, saying, writing and sharing. Twitter is particularly useful in this regard. In the book, I describe how it’s possible to follow content from conferences you don’t attend in person via hashtags, and share tips from Mark Stelzner, of Inflexion Advisors, for live tweeting a conference. If you find and follow people like Mark in your field, you may be able to grasp the key problems your new targeted industry is grappling with, without leaving your home and without spending a dime! (I elaborate on all the details in the book for HOW to find and follow the right community online.)
  • Social media allows you to demonstrate your newfound expertise, engage in your targeted community, and make a name for yourself in your new industry. Social media can’t MAKE you an expert, but if you have what it takes to excel in your new field, you should be able to demonstrate it online. Show that you know what’s going on, suggest solutions based on your expertise in other industries or fields and be someone who contributes to the conversation in your targeted field.
  • Your lack of actual experience in the field may become less important once potential colleagues view you as an active contributor. If you’re good at sharing what you learn and know, the connections you gain and their willingness to promote you as a contributor will outweigh your actual lack of industry, paid work experience as a factor. (It won’t totally erase it, but it goes a long way to helping you get where you want to go.)
  • Being familiar with social media tools may be just the unique skill you need to help you land a job. Social media isn’t going away. Having an online profile, a Twitter feed and/or using LinkedIn to connect with prospective colleagues helps show you are staying ahead of the curve regarding technology. In and of itself, that may help you exceed another qualified candidate’s credentials.

In the book, I share career change success stories from several contributors, including:

  • Alexis Grant (@alexisgrant), social media coach and owner of Socialexis, who is now Careers editor for U.S. News & World Report.
  • Jessica Lewis, who transitioned to a non-profit career after 10 years in a different field.
  • Kate-Madonna Hindes (known online as @girlmeetsgeek), who used blogging and Twitter to launch an entirely new career as a social marketer and career columnist. (She notes, “Social media changed my life.)

Don’t let the competitive market discourage you from making a change. Dive into social media — I hope you’ll take a look at my book to teach you how to get on the right path — and you may be surprised by the results! Be sure to learn more about my book, Social Networking for Career Success, as I teach you how to use all the social networks you know about — and some you haven’t even considered — and Amazon has it for a great price!

photo by vistavision

 

 

Looking for meaningful work?

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I’m excited to share an opportunity for those of you looking for an encore career. In case you are not familiar, Civic Ventures, which is “a think tank on boomers, work and social purpose,” defines “encore careers” as jobs that “combine personal meaning, continued income and social impact.” Sometimes, these may be post-retirement careers, although retirement should really be in quotes, since it seems the term has taken on new meaning in today’s economy and because many people are not ready to stop working at a traditional retirement age.

I understand than an encore career can come any time in a person’s work history, not only after a lifetime of working. Are you tired of doing what you are doing? Maybe it is time to think of a new direction, and lucky for you, there is a great resource to help. Here is the information from Civic Venture’s press release:

What: Civic Ventures is partnering with the New York Times Knowledge Network to offer an online seminar for people interested in encore careers. The interactive course will offer practical advice about how to succeed in today’s job market to combine continued income, personal meaning and social impact.

Marci Alboher, careers expert and former New York Times columnist, will be leading the course. According to Alboher, “The idea of encore careers — second acts with social purpose — has started to take hold, but more people are now seeking guidance from experts and others who can teach by example.”

Topics will include: Will there really be enough jobs for the number of people who want to do meaningful work in their encore years? What kinds of job opportunities exist, and how do you make the leap into a field where you may have no experience or contacts? What should you do if you want to work but don’t have the interest or ability to work full time? How can you deal with age discrimination?

Who: The course will feature advice from experts as well as people who have or are on the path to meaningful encore careers. Speakers will include:

Marc Freedman, author of Encore: Finding Work That Matters in the Second Half of Life, founder and CEO of Civic Ventures

 Suzanne Braun Levine, founding editor of Ms. magazine and author of Fifty Is the New Fifty

David Bornstein, author of Social Entrepreneurship: What Everyone Needs to Know and founder of Dowser.org

Laura Gassner Otting, president of the Nonprofit Professionals Advisory Group and author of Change Your Career: Transitioning to the Nonprofit Sector

Lester Strong, CEO of Experience Corps and former television journalist

Stephen Alderman, Purpose Prize winner and co-founder of the Peter C. Alderman Foundation

When: Fridays, October 22 and 29, from 12-1:15 p.m. ET / 9-10:15 a.m. PT.

How: The online seminar costs $95. For more info and to register, click here.

Made possible in part by a generous grant from the New York Life Foundation.

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If you are looking for a job, you may also want to check out THE CAREER SUMMIT. Tons of career advice, all for a low price of $99 for a short time. Check it out now, before the early bird is over.

The topics include everything from how to think about finding a job you love, to what has changed in search, demystifying the recruiting process, online career management, interviewing and (last but not least) — strategies and tips for your resume, social media profile and job search. Read more HERE or visit the site HERE.

photo from gossamerpromise

5 ways to market your skills across industries when no one is hiring

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On Monday, I shared a question from a job seeker who is trying to change fields, but is running into predictable problems, including the fact that she appears overqualified for her targeted jobs. I shared ideas about how to expand her network using social media to become a subject matter expert and possibly connect with someone who can help. Today, a few more ideas that don’t involve social media. Here is the question again:

My career background is as an analyst…My previous employers have been smaller firms, under 50 employees.  Social media isn’t used very much by advisory firms that I’ve targeted as a good fit.  Much of that is due to FINRA compliance constraints that keep them from engaging clients online.  I’m still tweeting, but relying more on networking in-person and making connections on LinkedIn where employees of these firms and their connections are likely to be.

The biggest challenge I’m having on the job search is that analytical roles in the personal (retail) side of the financial services industry have been slow to pick up. There are new demands for sales producers, operations and administrative staff, but very few new opportunities for analysts.  The institutional side of finance has also picked up, more so than the retail side.  It’s difficult to convince employers that skills can be transferable from retail to institutional, or from smaller firms to larger firms.

Some of the recent jobs I’ve interviewed for have been at a lower level of experience than I have, and the firms decided I was overqualified.  I would like to broaden the scope of the jobs that I’m looking at, because I think that my advanced skills.. could be applicable in many areas of corporate finance and planning. How can I best market my skills to other industries…so that employers will recognize the skills as transferable and qualified?

First thing: STOP applying for jobs that are beneath your qualifications. Look at comparable jobs that need your transferable skills instead. If you want to rely on transferable skills to land a job, the onus is on you to prove that you have what it takes.

  1. Study the job descriptions. Break them down by skills and accomplishments. Use a highlighter to mark the parts of the job that you know you can do. Look at each skill and then prove your successes on your application materials, including your resume and online profiles. Keywords from job descriptions may be your best and easiest source of information.
  2. Use LinkedIn to research information about people in your targeted job titles. Read their summary and skill sections. If these are filled out, you should be able to garner a lot of skills and keywords relevant to people who are successful in the jobs you want. Incorporate those keywords into your resume and online profiles.
  3. Don’t include information in your application materials that the employer does not need to know or may distract him or her. In other words, everything on your resume must be relevant to the targeted job. Describe your background using words and phrases relevant to the desired employer — eliminate anything that will encourage the reader to say, “Oh, she wants to do XYZ,” when XYZ is not what they want. Make a point to describe the experience you have as relevant to what the employer wants. This is key.
  4. Talk to people. Informational meetings are key to job seekers who are bridging industries or types of jobs. Ask questions about necessary skills. Mention the issues you have been encountering and make a clear pitch for why you know you can do the job. Focus on the organization’s needs – not your own. This isn’t about “I need a job.” It’s “I am skilled and experienced, and my background enhances my ability to do this job well.” You need to know how you solve the problems that the organization needs solved. Convince some people along the way by making a clear, solid case. Your goal is to connect with people willing to go to bat for you.
  5. While it is controversial, consider offering to do some consulting or problem solving for a highly desired organization for a reduced fee or for free. Before you do this, make sure you understand exactly the parameters of what you will be allowed/expected to accomplish and how much leeway you will have, as well as what access to people you need to meet. Only do this if you are pretty sure it will be a win-win. It could be a way to prove your expertise and land an opportunity.

photo by Anirudh Koul

7 tools to help market your skills across industries when no one is hiring

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This is the first of a two-part series addressing a question from a job seeker. Feel free to send me your questions for possible inclusion in later posts. Just send your question via my contact form.

My career background is as an analyst…My previous employers have been smaller firms, under 50 employees.  Social media isn’t used very much by advisory firms that I’ve targeted as a good fit.  Much of that is due to FINRA compliance constraints that keep them from engaging clients online.  I’m still tweeting, but relying more on networking in-person and making connections on LinkedIn where employees of these firms and their connections are likely to be.

The biggest challenge I’m having on the job search is that analytical roles in the personal (retail) side of the financial services industry have been slow to pick up. There are new demands for sales producers, operations and administrative staff, but very few new opportunities for analysts.  The institutional side of finance has also picked up, more so than the retail side.  It’s difficult to convince employers that skills can be transferable from retail to institutional, or from smaller firms to larger firms.

Some of the recent jobs I’ve interviewed for have been at a lower level of experience than I have, and the firms decided I was overqualified.  I would like to broaden the scope of the jobs that I’m looking at, because I think that my advanced skills.. could be applicable in many areas of corporate finance and planning. How can I best market my skills to other industries…so that employers will recognize the skills as transferable and qualified?

This is a tricky dilemma, and one that many job seekers today are facing. Specifically, these are the main issues:

– Social media isn’t widely adopted in your field.

– There are few (maybe no)  job opportunities calling for your expertise.

– You are hoping to find a job in the “other side” of your field (retail to institutional) and in a different type of organization (smaller to larger).

It may or may not help you to know that many share this dilemma of having previous experience in an industry or field that simply isn’t hiring or has become obsolete. Networking becomes even more important in this case. Even though you have not found a large group of your potential colleagues using social media, I would suggest you still mobilize all of the tools at your disposal to try to extend your networking circle.

If not many in your field are taking advantage of the tools to connect online, you have a chance to become a recognized online expert in your field. The regulations add a layer of complexity to making this work, but do some searches for others who ARE engaging online.

  • Google {keywords relevant to your field}, blog and see what you find.
  • Look in Alltop.com to find listings of blogs in your field.
  • Use Google blog search to find some blogs of interest.
  • Connect with the authors by commenting, sharing retweets (if they use Twitter) and make it clear that you have your finger on the pulse of your industry.
  • Track information from news outlets that report data relevant to people in your field and be the one who disseminates what people need to know NOW. (Via Twitter, a blog and/or LinkedIn updates.)

Combine media and in-person meetings:

  • Use LinkedIn to demonstrate your expertise. Investigate the Answers section; see if there are any answers you may be able to provide, illustrating your expertise — ideally in your targeted field. (Find Answers in the toolbar on LinkedIn under the More tab.)
  • While in-person meetings are great, be sure you are doing all you can to extend the number of people who may be able to connect you with the ONE person you need to meet and impress to land an opportunity. Don’t forget to talk to people who CAN’T help you.

The combination of these strategies could very easily lead to meeting contacts that will be able to help you overcome your experience gap efforts as you build a bridge to a new career.

Stay tuned for more advice to address the “you’re overqualified” issue.