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Keppie Careers

Social media speaker, social media consultant, job search coach

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Social Media Tips for Business Owners

March 7, 2016 By Miriam Salpeter

Banner smallNo matter where I go, I find myself talking to business owners about social media. Literally, I can’t shut up! They ask, “What’s with Twitter, I can’t figure it out?” Or, they say, “I don’t have time for social media. How do you do it?”

That’s all it takes, and off I go, explaining how social media isn’t rocket science, but it’s not intuitive, either. I start ticking off all kinds of tips and tricks to help make it easier to make social media marketing work for his or her business.

For months, I’ve been asking myself, “How can I tap into my passion about social media to help more people?” And, “How can I offer overwhelming value, but keep it affordable, so even new entrepreneurs can get onboard and it’s valuable for people who have a good start, but could benefit from some easy tweaks?” I want to provide something that’s so amazing, it’s a no-brainer for every business owner. I think I’ve finally figured it out!

Most business owners need a helping hand. Think about it:

Wouldn’t it be incredible to have someone to ask the you can’t quite figure out how to upload that photo to Twitter? Or, to be able to ask an expert if your tweet looks good, or if you’re going to embarrass yourself by publishing it?

YES! I WANT TO LEARN MORE

What about when you want to decide the best hashtag to use for something you post? Who can help? How about if the person there to hold your hand (virtually) just happens to be someone CNN, The Wall Street Journal, Fox Business and Forbes ask when they have questions about social media?

Learn everything from big-picture strategy to technical know how:

  • Choose the best social networks to connect with your customers and clients.
  • Save time while you stay top-of-mind for people who need to know about you.
  • Leverage social media marketing to build relationships and increase awareness of your brand.
  • Inspire trust, influence buying decisions and make more money.
  • Look smarter than your competition.
  • Get it all done faster so you don’t waste time!

Sound good?

Social media constantly morphs and changes. (Have you noticed how often LinkedIn changes its interface? If you’re confused, it’s not you, it’s them!) A kickstart is great, but you’re too busy doing your work to keep up with the latest and greatest on social media. You could spend weeks or months trying to unravel social media’s complexities, only to find out your favorite network just got an overhaul and it’s back to square one for you.

So, this program isn’t based on feeding you a bunch of hour-long webinars. Who really watches all those webinars, anyway? Isn’t it better to have your questions addressed directly? You need help putting your social media strategy to work every day.

Join me in a brand new group: The Smart Business Owner’s Social Media Help Desk.

You’ll have 24-hour access to ask your questions, and I’ll be there daily to help you overcome every social media issue, from the big issues (what to say in your profile) to the most mundane. (Is there really a “best time” to post?)

A bonus for members? As the group grows, in addition to my expertise and targeted advice, you’ll also have access to opinions and ideas from your fellow business owners. Members will be invited to share opinions, ideas and best practices. There’s strength in numbers, and an empowered, well-informed group of business owners is a great asset.

What do you actually get?

Whether you’re just getting started, or you’re ready to ramp it up, there will be useful information for you.

Access to a group where you can ask and get answers to all of your social media marketing questions. We’ll house everything in a private Facebook group (since that’s where you likely spend a lot of time).

  • For a limited time, a free, 30-minute, one-on-one preliminary social media coaching session over the phone. (Sign up before I decide I don’t have time for these free sessions!) My initial social media consultations normally start at $300. For anyone who joins The Smart Business Owner’s Social Media Help Desk now, I’ll include it for free.
  • Daily Help Desk Hints – 6 weeks of  social media pointers that you can easily implement in 15 minutes or less. Learn how to strategically and efficiently target your audience, create appealing visuals and plan your social media calendar in advance.
  • I’ll regularly share actionable tips in the group you can implement to generate better results from your social media marketing.
  • You’ll always be up-to-date. You’ll have the latest information when a network adds new features or makes changes that could affect your business.
  • SHORT (5-8 minute) webinars with tips, tricks and trends you can apply toward your own social media marketing. Topics include “How to write great professional bios,” “How to find your customers or clients online” and “The best tools to use for social media success.”
  • Checklists to help you solidify your social media business strategy – and ongoing, up-to-date information to keep you successful moving forward.

Interested? Learn more about how to make the most of your social media marketing by joining TODAY!

Filed Under: Entrepreneurs, social media, Social Networking Tagged With: how to use social media for business, Miriam Salpeter, Smart Business Owner's Social Media Help Desk, social media, social media for business, social media for business owners

How to extend yourself at a professional conference or event

March 27, 2012 By Miriam Salpeter

I recently attended the Atlanta Chapter of the Society for Human Resource Management (SHRM) conference as part of the social media team. I thought about how to extend yourself — how to stretch to fit the networking situation to make it valuable. [Read more…] about How to extend yourself at a professional conference or event

Filed Under: Career Advice, Networking Tagged With: career expert, career speaker, how to find a job, how to land a job, how to network, keppie careers, Miriam Salpeter, SHRM, SHRM Atlanta, social media

Speaking at Digital Atlanta

October 7, 2011 By Miriam Salpeter

If you’re in the Atlanta area, you’ll want to know about Digital Atlanta! I’ll be speaking in two programs, both on Wednesday, November 9th. It’s a great series of events the week of November 6th covering pretty much any aspect of social media you can imagine. [Read more…] about Speaking at Digital Atlanta

Filed Under: social media Tagged With: career coach, career expert, Digital Atlanta, how to find a job, job search, job search expert, keppie careers, Miriam Salpeter, social media

How to make it easier to find you – in Google+ and via Google profiles

July 26, 2011 By Miriam Salpeter

You’re starting to think Google+ may be a good use of your social networking time? If you read Kelly Dingee’s post on Fistful of Talent about why she’s excited about using Google+ and Google profiles for recruiting, you should be!

One of the big reasons to use social media is to help you find people you want to know. I wrote about how to find people on Google+. Be sure to take a look at my post, because it gives you the tools to figure out the next important piece of the social networking puzzle: How to BE found!

Your Google profile (which you probably own but don’t pay much attention) is important. If you’re not already on Google+, you can find your profile via Google profiles: http://www.google.com/profiles.

If you are already on Google+, you can start to test out how easy (or difficult) it is to find you via your profile by searching the various tools I listed in the “how to find people on Google+ post.”Think of the keywords you want people to use to find you. Are you a graphic artist working mostly in Atlanta?  Search, {“graphic artist” and “Atlanta”}. How many pages does it take to find your profile?

Identify the keywords you want people to use to find you. (Follow that link for advice about how.) Maybe your location is not important, but the fact you design custom Facebook pages? Decide your KEY keywords.

NOW – pack your Google profile with those words. Similar to LinkedIn, where it is easier to find you if you include keywords in your titles, descriptions, skills, etc., it appears Google will index you higher in search if your profile is packed with your keywords. List all of your titles. Include professional associations. List anything including keywords in your profile.

A trick?

Google doesn’t offer a “keywords” section to “tag” yourself in the profile, which would be similar to LinkedIn’s “specialties” section, where it is appropriate to list words and phrases relevant to you. Why not add one in?

In your “Introduction” section, add KEYWORDS: and then fill in all the words and phrases you think will help people find you in search. I did it, and it immediately impacted my search results in Google+. Take a look at my profile.

Try a “before” and “after” search to see if your rankings improve. Let me know how it works for you!

photo by Auntie P

Filed Under: social media, Social Networking, Uncategorized Tagged With: Career Advice, career coach, career expert, how to be found on Google+, how to find a job using social media, how to write your google profile, keppie careers, Miriam Salpeter, social media, tips for google+, tips for google_

How can your past inform your career future?

July 6, 2011 By Miriam Salpeter

I attended the National Career Development Association (NCDA) conference last week, and I wanted to share some information from one of the keynote speakers, Mark Guterman. He spoke about the importance of memory when focusing on future career decisions in his discussion, “In Remembrance Lies the Secret . . . .”

He shared some great quotes:

“Memory is the soul’s witness to the capricious mind.” – Heschel

“If you’re lucky, putting together your life is a process that will last throught every single day you’re alive.” – Ann Patchett

“The farther backward you can look, the farther forward you are likely to see.” – Churchill

Mark suggested using memory to help craft the future. These were some points he suggested considering:

  • Take responsibility
  • Stay relaxed and alert
  • Keep goals focused and diffused
  • Trust the process
  • Maintain a sense of humor
  • Allow for moments of inspiration and awe

You can learn more about Mark at his website.

photo by Ilyas

Filed Under: Career Advice Tagged With: career expert, how to find a job, keppie careers, Mark Guterman, memory as a career tool, Miriam Salpeter, NCDA, social media

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