You canâ€™t maintain a personal brand in a vacuum, and itâ€™s not a personal brand if you try to approach it like everyone else. One of the mantras in my book, Social Networking for Career Success, is that you need to select the networks and online outlets best suited to you if youâ€™re going to have an authentic digital footprint.
This issue of Personal Branding Magazine (which I co-edit)Â focuses on attracting the affluent. If you do plan to target this demographic, be sure you have a good reason and do so with intent! Most importantly â€“ use your strengths to help the people who need and appreciate you the most!
I found myself nodding vigorously when reading Dan Gershensonâ€™s article suggesting we all use our best strengths and â€œuse them oftenâ€ (and consistently) when creating a name for ourselves. Maybe everyone is jumping on one tool or another, but youâ€™re doing yourself a disservice if you get involved in something that doesnâ€™t showcase your strong points. Do what youâ€™re good at if you want to succeed. And, donâ€™t forget â€“ you canâ€™t build a reputation without people who believe in you. Jack Humphrey explains the importance of nurturing brand evangelists; he reminds us not to do too much alone. If you are a lone wolf, you are working too hard. Who are your brandâ€™s allies? Keep your eyes (and ears) out and make them your partners.
This is true if you’re a business owner, and equally valid if you are looking for a job.
As a subscriber, you will find interviews with Patti Stanger, who is Bravo TVâ€™s â€œThe Millionaire Matchmaker.â€ Her clientele? Strictly millionaires who donâ€™t have time to date because theyâ€™re too busy running their businesses. Wealthy individuals usually have higher expectations and can be difficult to attract, especially when youâ€™re first starting out. This issue will explain how to go about being a brand that serves them.
Take a look at the features:
- Full paid issue (February 1st):Â 19 articles total
- Sample issue:Â 8 articles total
- Interviews with:Â Patti Stanger (Bravo TVâ€™s The Millionaire Matchmaker), Ali Velshi (anchor for CNNâ€™s â€œYour Money), David Novak (CEO of Yum! Brands), Dan Roam (bestselling author) and Meg Hirschberg (Inc. Magazine columnist).
- Free sample URL: http://personalbrandingsample.com
- Paid subscription URL:Â http://personalbrandingmag.com
- Facebook page: http://facebook.com/PersonalBrandingMagazine