Is personal branding important? A new term to define the concept may make a difference in how you understand this important factor in your career success!
Many job seekers underestimate how important it is to have an online presence – a digital footprint – to help convince potential hiring managers that they are right for the job.
You can’t maintain a personal brand in a vacuum, and it’s not a personal brand if you try to approach it like everyone else. One of the mantras in my book, Social Networking for Career Success, is that you need to select the networks and online outlets best suited to you if you’re going to […]
Wonder how CEOs think about branding strategies?
Whether you are currently looking for a job (or just thinking about beginning a job hunt) or if you are promoting your own business, it is important to do what you can to stand out of a crowd of people. One way to do that is to reply to questions via LinkedIn’s Answers.