Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine. The new sample issue is available. This is how Dan describes it:
Summary: Personal Branding Magazine Volume 3, Issue 2 is about brand reinvention through social media and what better example of that than MC Hammer.Ã‚Â Hammer, a celebrity hip-hop star, sold millions of albums back in the 80’s.Ã‚Â Decades later, Hammer is now one of the front men for the social media movement.Ã‚Â He has his multi-million Twitter following and his own social network to keep in touch with his old fans. Aside from Hammer, this issue will help you control brand perceptions, repair a damaged brand and give you tips and tricks for navigating the web 2.0 terrain, so that stay ahead of the game.
I am also happy to welcome a new co-editor to the management team! Jessica LewisÃ‚Â is a communications professional with a significant background in journalism and copy editing. Her specialty is helping organizations connect with their audience by communicating in a concise, informative, relevant and inviting way. HerÃ‚Â blog reflects her interest in social marketing and effective job hunting. You may also want to follow her on Twitter @copytailor.
In her introduction, Jessica notes:
You don’t have to be famous to benefit from a personal brand. Douglas Karr encourages us to give it a try, even if you have to take your profile picture on your webcam. He says that even though he has friends who are better at some things than he is, they never get the great opportunities he does.
One sentence from Howard Sholkin’s piece stood out to me as an excellent summary of this issue’s focus: “You can shape your reputation, network and expertise, or others can do it for you, but probably not as well.”
- Full paid issue (November 1st): 29 articles total covering brand reinvention, strategy and related topics.Ã‚Â Website: www.personalbrandingmag.com
- Free sample issue (October 26th): 8 articles total, including how to fix a broken image and how to get a competitive advantage. Ã‚Â Website: www.personalbrandingsample.com
- Interviews with: MC Hammer, Kerry Rhodes, Patrick Lencioni, Steve Rubel, John Jantsch and Mitch Joel
- The 2009 Personal Brand Awards
Here’s a video introduction:
I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?Ã‚Â If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.