Your “personal brand” is what makes you special and unique – it is what you are known for in your circles (and beyond). It is amazing how a well-constructed online strategy can form a successful personal brand.
Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine.
This issue is dedicated to female brands and their impact on business and our culture. In this issue, we’ve interviewed some of the brightest and most talented female brands, including Sarah Austin, Laura Ries and Natalie Gulbis, to explore what these women are doing to make this world a better place. There are many tips and strategies for women who want to control their careers and command their futures, as well as for men who are looking to learn from these talented women.
This is an exerpt of my introduction to the magazine:
This issue of Personal Branding Magazine, “Female Power Brands” puts the spotlight on women who have made significant contributions in personal branding. By designating a special issue to highlight these women, I hope we don’t run the risk of marginalizing female contributions to the movement. Rather, it is a great opportunity to showcase some women whose work and insights are unique and significant.
Contributor Pamela Slim shares this quote that I believe helps set the tone for the issue:
“Success is liking yourself, liking what you do and liking how you do it.” — Maya Angelou
I hope our readers come away with the sense that one way to like yourself, what you do and how you do it is to focus on how you and your personal brand can benefit others. This is a theme that pervades this issue. Laura Ries points out that, “Using skills such as communication, compassion and candor allows women (and men) to be known as effective leaders and team players echos this sentiment. She asks, “How does one make sure to give meaning? Mostly by listening and learning, often by staying with it to help others. It’s that love thing. It has incredible power, when given freely.”
Contributor Judy Martin quotes Barbara Litrell, former publisher of Working Mother Magazine, as saying, “Women have been running businesses in great numbers since the 1970’s, but they are branding themselves more confidently now, as they support one another in partnerships, thus enhancing their own brands.”
So, brand yourself thoughtfully, but don’t forget how important it is for others to sense your kindness and generosity of spirit. One lesson to learn from this issue is that being a team player, giving of yourself and connecting with others because you genuinely care will help lift YOU to higher career heights.
FREE sample available today (HERE).
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Have no idea how to “brand” yourself? You aren’t comfortable self-promoting? I can help! From writing a great resume to showing you how to move your career forward – Keppie Careers is here for you.