Keppie Careers

Social media speaker, social media consultant, job search coach

Read Success for Hire for great advice about the hiring process

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success-for-hireAlexandra Levit is a business author and consultant who has written several books, including the popular business world survival guide, They Don’t Teach Corporate in College, How’d You Score That Gig? and Success for Hire.

I recently had the opportunity to review Success for Hire, which is targeted to employers to help them find and keep outstanding employees. In the book, Alexandra adroitly guides employers through a series of steps to help them target, attract and retain the very best candidates for their organizations.

It will be no surprise to job seekers that some employers do not plan their recruiting efforts as strategically as they might. Sometimes, the hire just doesn’t work out or employers inadvertently misrepresent the job to prospective candidates. If they all read and followed Alexandra’s advice, employers could save a lot of time, effort and money, and employees might be spared being put through a process that is less than stellar.

In her book, Alexandra outlines nine strategies for employers. Most interesting for job seekers? Number 4 – Create a Strategy for Interviewing. Job seekers may be surprised to learn that “most evidence has demonstrated that interviews have low reliability and validity, yet everyone continues to rely on them as the principal way of determining the future of their organization” (p. 49). Alexandra encourages interviewers to prepare questions that target specific criteria for the job. (This is great advice for job seekers as well, as they must be able to target their skills and accomplishments to the job’s requirements.)

She suggests guidelines from Martin Yate (2006), author of Hiring the Best. His guidelines for questions (and suggested examples) include:

  • Adaptability and suitability: What was the most difficult project you tackled in a previous job?
  • Motivation: What have you done that you are proud of?
  • Teamwork and manageability: Describe the best manager you ever had?
  • Management: How do you quantify your results as a manager?
  • Entry-level questions: How did you spend your vacations while at school?

The “interviewing” chapter expands on the different types of questions (closed-ended, open-ended, negative balance, reflexive, “hamburger helper” questions and mirror statements and silence). I was interested in reading up on the most recent research in this arena. Clearly, anyone hiring or trying to be hired can benefit from the research Alexandra included in her book about the interview process.

While I normally read (and write) information targeted only to the job seeker, reading Success for Hire was an informative and enjoyable change of pace. It is a good reminder to the well-researched job seeker that looking at books and information targeted at EMPLOYERS is a good idea. I highly recommend Success for Hire to people on both sides of the hiring desk!

Book Review: Smart Networking by Liz Lynch

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Networking is the most important, and sometimes most difficult, aspect of the job hunt. Lucky for all of us, Liz Lynch has made it a little easier by offering a guide for job seekers, entrepreneurs and careerists with her terrific book, Smart Networking: Attract a Following In Person and Online.

Appropriately, I first “met” Liz by networking! I noticed that one of my contacts, Walter Akana, followed her on Twitter, and I followed her, too. I was delighted when she contacted me to participate in a round of interviews about her book. It was fun to win a round of the contests she sponsored and to receive a copy of her book as part of my prize.

If you don’t like networking, this book is for you! I thought Liz’s analogy that networking is like exercise was perfect: “Some people love it, but for many, it’s something they know they must do for good long-term health.” If you are a reluctant networker or consider it unsavory, you’ll want to read a book by someone who admits that she rarely speaks to people on airplanes! Liz allows for everyone’s individual networking style and needs; she addresses all of them in her book.

Liz notes the importance of thinking of networking as relationship building, not as transactions between people. She reminds readers that there are many great ways to network, and that one of the best ways to build your “networking gravity” – “the force that draws people automatically into your world with whom you have the greatest potential to build mutually beneficial relationships” is by introducing people to each other!

I’m a big proponent of being a connector, someone who enjoys linking people together for their advantage. I love how Liz explains the importance of having a “long tail” online. Extending your reach via social networking broadens your circle of influence and allows you to consciously and generously add value to others by introducing them to contacts in your circle. By doing so, you open the door to untold numbers of opportunities.

Not only does Liz offer great tips (such as: write notes on the back of YOUR business card when you hand it to someone), she also offers suggestions of networking plans customized to your own needs and preferences. She also reminds us that there is no “magic bullet.”

The bottom line – networking IS here to stay. The marketplace will continue to be competitive, and if you bury your head in the sand and try to avoid networking, you will lose out on a lot of opportunities. Liz closes her book with a quote by Jack Canfield, “When you lift others up, they will lift you up.” This is so true. Being known as someone who helps and supports others, be it in the workplace or elsewhere, is a high honor and doorway to success.

Give generously, don’t keep score and follow Liz’s tips and you may be surprised at the results!

Need a little extra help getting started? I can help you put your networking plans into action for a successful job hunt. Contact me to learn more!


Review: Getting from College to Career by Lindsey Pollak: Career Advice that Transcends Generations!

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To top off my “getting organized for your job hunt” blogs, I thought this would be a perfect time to review and recommend Lindsey Pollak’s book, Getting from College to Career.

Lindsey is an author, speaker and consultant specializing in career development for college students and young professionals. In Getting from College to Career, she warmly and generously shares personal experiences and stories from all types of professionals covering topics such as: figuring out what you want to do, how to market yourself, where to look for opportunities (including entrepreneurship) and how to prepare for interviews.

While the book targets college students and recent grads, the advice transcends generations! Lindsey acknowledges her “obsession with taking action, trying new things, meeting new people and having a wide variety of experiences” to enhance a job hunt. She notes (and I agree) that you can’t plan your career by sitting around and “thinking really hard.”

Her first tip – “Start Wherever You Are” – is a perfect opening for the job seeker who thinks he or she needs more – more information, more advice, more research, before REALLY starting a successful search. My first boss on Wall Street always said, “The perfect is the enemy of the good.” In other words, if you wait for all of the stars to align before starting something, you’ll never get off the ground. If you want to drive your own career bus, you first need to put the key in the ignition and turn it – no matter where you are parked!

Lindsey reminds her readers that “Action always yields rewards” and emphasizes the importance of taking action on behalf of your career every day. Make a call, write a note, send a follow-up email, attend a networking event…You can’t underestimate the value of every action you take to move your search forward.

How does Lindsey suggest you get organized for a job search?

  • Buy a notebook (with a cool cover) to record ideas and information.
  • Develop a filing system to keep all of the key paperwork that will pass through your hands.
  • Keep a calendar with ALL of your appointments to avoid double-booking.
  • Start a log or spreadsheet for all of your interactions with employers and networking contacts.
  • Create a database system to track everyone you meet along the way!

One of my favorite tips? #27 Relax. A Job Is Not a Soul Mate. The fact is, with workers expected to have 9 careers in a lifetime and an average of 3 jobs in each one (with 50% of those careers not even discovered yet), don’t think of a job as a marriage. If you make a mistake, you can take your transferable skills and move to another opportunity.

Getting from College to Career is a terrific resource, full of tips to guide job seekers along a successful path. I highly recommend it to anyone getting ready for a job hunt!

Ready to take the plunge and look for a job? Still need a great resume? Some help to write the perfect cover letter? I’m here to help!

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Review of Retire Retirement, by Tamara Erickson

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Regular readers know that I have been reviewing Tamara Erickson’s book, Retire Retirement. Although aimed at Boomers (born 1946 – 1964), the book offers insights that are useful across the generational alphabet!  Erickson’s research suggests that work culture will change in the next decade for several reasons:

1.  To accommodate Boomers seeking flexible, new experiences.  As the first generation with the realistic expectation of a 30-year healthy, active life after age 55, Boomers may engage in several new careers!

2. Because of Gen Y’s desire to have a work-life balance and refusal to join companies requiring 60-hour work weeks. 

(It seems as if Gen X doesn’t have much to say in this matter!)

Erickson makes the case that Boomers who wish to stay in the paid workforce will leverage a lot of power:

  • Boomer skills and experience are needed. Employers don’t want to experience the “brain drain” of Boomers retiring in droves.
  • Technology and a changing economy offer flexible ways of working.
  • Research shows that workers over 55 are more reliable and loyal than younger workers.

Erickson encourages readers to dream big and to think optimistically about their plans.  She believes that by 2025, more companies will embrace next-generation enterprises, which she describes as:

Intensely collaborative, continually informed, technologically adept and skilled at on-going experimentation…Companies will adopt flexible relationships and continual active connections to attract both talented employees and loyal customers (49).

As a result, she believes that employees should reasonably expect the following in the next 5 years:

  • Flexible time.  Changing shifts, compressed work week, individualized schedule.
  • Reduced time. Part-time, job sharing, leave-of-absence programs.
  • Cyclic time. Project-based or contract work.  Employees will focus on a project for a number of weeks or months, complete the work and then either take a break or move on to a new contract.  (Read more about this here.)
  • Flexible place. Telecommuting, no fixed location for work.
  • Task, not time. Instead of working 9 to 6, for example, employees would have a task and be required to put in only the time that it takes to get the work done.

Erickson offers specific strategies for Boomers to negotiate a new work plan.  She encourages this powerful and large group to reinvent themselves and dream big!  The book also outlines a myriad of ways for those seeking a brand new challenge (not with current or similar employers) to leverage their reputation, or “brand.”

Erickson emphasizes that responsibility for a new and improved work life is up to YOU!  Boomers (and future generations) need to plan in advance, position themselves and plot a course to navigate a desired career path.  Many successful workers will map their route years in advance and steer toward their goal.  Others will take advantage of unexpected opportunities.  Either way, a life’s worth of work impacts our options if we wish to work beyond traditional retirement age with the benefit of flexibility and personal choice.

If Erickson is correct about the changes coming to the workplace, Boomers, and younger generations as well should read Retire Retirement to begin to plan how to position themselves in a brave new working world!

Keppie Careers can help you achieve your career goals at any age!  Need a resume?  Job hunting help?  Keppie Careers will assist you every step of the way:  www.keppiecareers.com.