Keppie Careers

Social media speaker, social media consultant, job search coach

Being indispensable and your personal brand

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Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine, along with Jessica Lewis. The new, free sample issue is available. This is how Dan describes it:

Summary: Volume 3, Issue 3 is about becoming so important to your company, your customers and the people around you, that they can’t live without you. When that occurs, you’ll be making more money, have better relationships and wield a powerful personal brand. In this issue, Seth Godin reveals his hope for career revolutionaries who want to remain relevant in a world that is being transformed by the internet. Also, in this issue we explore how Guy Fieri has built his personal brand as a television personality on the food network and how NFL football player Jarvis Green has taken the leap into entrepreneurship.

Here is my introduction to the magazine:

Becoming indispensable – a tall order to be sure. Is it the proverbial “golden ring” –an admirable ambition, but always
out of reach?

This issue of Personal Branding Magazine may convince you that there are many ways to be indispensable –and that it is an
achievable goal for anyone with courage and determination, both of which are key for success. Seth Godin reminds us that one big hurdle is having “enough guts to be criticized.” True enough; it is tough to be remarkable without remarking!

You may be surprised to learn that becoming indispensable is not all about you! Seth reminds us that the most important
consideration is not about how to promote yourself. Instead, ask, “How can I do work that people will want to promote?” So true,
and something many forget when trying to make a name for themselves.

This issue makes it clear that being indispensable means giving more than you expect to receive. Develop what Nicole Crimaldi describes as a “personal balance sheet.” She advises, “…Build relationships, follow your passions…and create value for others in everything you do.”

Actualizing that value helps you carve out another important piece of the puzzle –engendering confidence. Contributor Maria Elana Duron points out, “Even if you have the best mousetrap in the world, if people don’t know you or like you and trust you, then they’re not going to do business with you. Period.” Well said.

Be someone people WANT to know. Offer useful resources, advice and insights. You may be surprised by how far good content, well shared, will take you on your road to becoming indispensable.

Features:

  • Full paid issue (February 1st): 28 articles total covering how to become a valuable and indispensable brand.
  • Sample issue: 8 articles total, including how to be an authority, blog SEO and how to grow, polish and protect your future.
  • Interviews with: Seth Godin, Guy Fieri, Jarvis Green and Alexandra Levit

Promo video: http://www.youtube.com/watch?v=lMuHZZJtv90
Free sample URL: www.personalbrandingsample.com
Paid subscription URL: www.personalbrandingmag.com
Facebook page: www.facebook.com/PersonalBrandingMagazine

If you need a little assistance demonstrating your personal brand, I can help! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

Search for jobs by identifying a company

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One piece of advice I share with all of my clients – don’t look for a job, look for a company. If you are looking only specifically for a job (focusing only on job boards or posted listings), you are missing out on potential opportunities that are never advertised. Seeking an organization and broadening your target will help you be more competitive in this environment.

Research from the Michigan State University Collegiate Employment Research Institute, which conducts an annual survey, (as reported via CNN) suggests that:

“Large companies, those with more than 4,000 employees, plan to decrease hiring of all graduates by 3%, and medium-sized companies, those with between 500 and 4,000 employees, expect to lower hiring by 11%.

Smaller companies, however, may provide a bright spot in the job market for new graduates.

Employers with fewer than 500 staff members said they expect hiring at their companies to jump by 15%. These companies will hire 11 new graduates on average in 2010, and 8 of them will be at the bachelor’s level.”

So, it may be wise to stop looking only at large companies and to focus on smaller firms for opportunities.

I have many clients who identify organizations first.  They say, “I want to work for a small company where I will be able to get involved in a lot of different areas.”  Or they say, “I want to work for a large company with opportunity to be promoted.”  Or, “I’d love to work for a large firm and be pigeon-holed into doing the same work day after day.”  Except for that last one…

There are pros and cons to every type of job. I have a client who works for a small family firm.  Her stories are exactly what one would expect based on stereotypes of small family firms…Uncle Bill comes in to do the taxes, Aunt Sue is hired to decorate the waiting area.  Non-family members work at their own peril.  At the same time, this client had the opportunity to take on responsibilities and hone skills she otherwise would not have had the chance to do had she worked at a larger firm.

Points to consider…

Small businesses offer:

  • Quick response time
  • Decision making flexibility
  • Personal attention
  • Specialization opportunities
  • Ability to change with the times

Salary.com offers these reasons to choose a small company:

  • Improved work/life balance
  • Less political
  • Better company culture

Larger firms may offer better benefits (free lunch, anyone?), training opportunities and an HR department that prevents Uncle Jim from getting a job that someone else is more qualified to do.  Although I was glib in noting that large firms may pigeon-hole their workers, it is also true that they may provide more opportunities for advancement from within or transfers from one office to another that would not be possible in a small firm.

Suite101.com notes these advantages of working for a large company:

  • More resources
  • Leadership potential
  • Ability to specialize
  • More job options

There are pros and cons to every choice, but it is interesting to consider:  Are you a large company or small company worker?

Don’t forget that clear, concise, optimized job search materials AND a strong, well executed plan are key for job search success! I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  Could you use some help mobilizing your job search plans? If you’re ready to hire a pro to help you get where you want to go, contact me to find out how you can boost your job search – both online and off line. Check out my new book, Social Networking for Career Success, to learn how to use social networking tools to your advantage!

Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by Clif1066

Careers for the super smart in 2010

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Marty Nemko, career coach, author and radio host, offered an interesting resource for Mensa members and other super smart job seekers: a list of careers to consider for 2010.   Be sure to read all the details and resources that Marty shares about these careers at his post. He offers terrific advice and information about each selection to consider!

This is his list:

Researcher with expertise in two or more of these: physics, math, molecular biology, engineering, and/or computer science. Key specializations:

• energy

• genomics

• neurophysics

• diagnostic imaging

• pollution control


Federal government manager – (homeland security, energy, health care…the environment).

Corporate executive specializing in global business development or managing global workforces.

Finance specialist, especially with skills in raising funds globally.

Terrorism expert

Cognitive-Behavioral Therapist.

Immigration expert.

Optometrist.

Genetic counselor.

Health informatics specialist.

Patient Advocate.

Program Evaluator.

Higher Education Administrator.

Physical Therapist.

Veterinarian.

Media coach.


  • Even the most brilliant job seekers can benefit from targeted, personalized advice! Don’t forget that clear, concise, optimized job search materials AND a strong, well executed plan are key for job search success! I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

    photo by Frank Bonilla


    • Best careers for 2010

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    Last year at about this time, I noted that The Associated Press reported, “It’s a big economy; 350 million people — there’s always going to be people hiring.” True enough, but if you were one of the 15.4 Americans out of work, it might not have seemed like such a big economy.

    Do Your Research

    Every job seeker should keep an eye on his or her industry and make plans for the future with an informed outlook. It’s a good idea to set a Google alert for organizations and fields of interest to you so you’ll be aware when there are newsworthy ups and downs in your market. Clearly, there are trends in industries. While there are no guarantees (even some government workers – traditionally thought immune from layoffs – have been under the gun), keeping an eye on these surveys and data should help direct those seeking career change make their plans.

    You also want to see how predictions hold out year-over-year. For example, last year, I reported that the health care sector was expected to expand, as were opportunities in green energy organizations. These continue to be fields that make the growth lists. In fact, U.S. News reports that healthcare did expand its payrolls in 2009, though “not at the clip customary for a healthier economy.”

    U.S. News notes, “Sometimes, a recession shows you that the best jobs aren’t the ones that grab headlines or dazzle strangers. Rather, they’re the ones that offer a stable paycheck and a little satisfaction at the end of the day.” Excellent point. You may be surprised by some of the professions on this list.

    The most interesting surprise on the list for me? “Employment of security system installers is forecast to jump 25 percent between 2008 and 2018.” Hmm…Clearly the fact that we are feeling less than secure has an upside for some professions!”

    Here is U.S. News & World Report’s list of top jobs for 2010, broken down by categories considered promising growth fields:

    Science and Technology

    Health care

    Education and Civic

    Business and Finance

    Creative and Service

    Be sure to review U.S. News’ entire, informative article outlining the various opportunities and their methodology.

    Don’t forget that clear, concise, optimized job search materials AND a strong, well executed plan are key for job search success! I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

    photo by nishwater

    Job market predictions for 2010

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    On Sunday, I was watching Meet the Press – as a political junkie, I like to catch it. One of the guests was Deval Patrick, Governor of Massachusetts. David Gregory asked for predictions for 2010 regarding the job market. I loved Governor Patrick’s answer, and I think I will make it one of my mantras…

    To paraphrase: Expanding cooperation and teamwork is how to compete in a global economy. (You can watch the clip HERE – scroll to the last video.)

    I couldn’t have said it better myself. What are employers looking for? Someone who can come in and FIT in. Someone willing to roll up their proverbial sleeves and get the work done.

    This isn’t necessarily a new thing. In fact, looking back, in two jobs that I landed, my colleagues later shared that my strong collaborative abilities (demonstrated to them via my attitude and references) were key factors in hiring me. I’ll never forget my colleague Mindy telling me that she had felt I would really pitch in and help out in different areas in the department and that was a main reason that she preferred me over the others.

    I imagine the other candidates for the jobs I took were probably pretty qualified. Somehow, I was able get across something more important than basic qualifications to get the job. In a nutshell – it’s those oh-so-important “soft skills,” AKA “emotional intelligence” that will make the difference between getting the job and being capable of the job.

    I have written about this before. In his book, Never Eat Alone, Keith Ferrazzi says, “…Community and alliances will rule in the twenty-first century…[success is] dependent on whom you know and how you work with them (291).” He asserts that living a truly connected life is a prerequisite to success.

    Could it be that all we really need to know are the lessons we learn in the sandbox? Is the poem “All I Ever Really Need To Know, I Learned in Kindergarten” turning out to be really true? If so, how can you respond? What is the best way to stand out to compete in this “global economy” (forgive me for the cliche – I am sure this phrase is on some “I never want to hear this again” lists!)

    My reply? Another old standby for me – “Show, don’t tell.” It is tough to convince someone that you are a team player unless you really are one! BE the person who is willing to go the extra mile. Maybe that means you hold the door for somebody behind you on the way to the interview. Or, that you let someone take the parking space you both were eyeing. Who knows – you might have been angling your potential new boss out of her space!

    Obviously, there’s much more to this than simply being courteous, but it is a start. Look at your network. Do you have one? Are you a connector? Do you try to put people in touch with each other, just for the sake of doing it? If so, you are SHOWING that you care about people – that you are a team player.

    What would your boss or colleagues say about you? Do they think only about your competence, or will they comment on your great attitude, how you lead by example and show everyone the same respect? Are you the one who pitches in and stays until the end, or are you running out to handle personal matters? Everything adds up, and how you behave will shape how people see you.

    Think about it – do you have the necessary skills to fit in and get the job done? Do you agree that cooperation and teamwork are crucial for success in the next decade? Share in the comments!

    I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

    photo by valilouve