Keppie Careers

Social media speaker, social media consultant, job search coach

Social networking advice for job seekers and business owners

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One ironic thing about writing my book, Social Networking for Career Success, is the more writing I did for the book, the more difficult it was to put together a blog. I didn’t want to share the same information I was writing in the book, and my inspirations for blogs were running low. Now that I’m promoting the book, I’ve been concentrating my efforts on trying to highlight contributors and blogging on the book’s website!

Here are some recent blog posts I’ve added to the book’s blog. I hope you’ll click through and take a look!

How to use social networking for your business

Highlighting contributors Tasti-D-Lite (@tastidlite) and Pizzeria Venti (@pvatl), this post reminds readers of key considerations when thinking about using social media to grow a business

How to use job boards to prepare your social networking strategy

This post highlights Chris Russell (@chrisrussell) and Susan P. Joyce (@jobhuntorg), experts on job boards and online job hunting. While job boards aren’t generally considered social media sites, they are an important part of many job seekers’ strategies, so I tapped my network of experts for advice for you. Also, learn how to use job boards to help you research and prepare your pitch.

Chris interviewed me for a podcast on the topic of social media for job seekers. You can listen to the podcast by visiting the link HERE.

Twitter helps grow your reputation

This features my friend Hannah Morgan (@careersherpa), who noted, “Twitter, more than any other social media tool, enabled me to establish a recognizable presence and brand online. I highly recommend that everyone — even job seekers and business owners who do not have an interest in blogging — experiment with Twitter.” I agree with Hannah – I love how Twitter helped me connect and become friends with many colleagues and contacts. It’s an amazing resource for job seekers and business owners, which is why I devote three chapters to it in my book!

photo by birgerking

How to find a community of job seekers: Part I

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If you’re a regular reader, you know that I am working with Carolann Jacobs from Vivid Epiphany on a free teleseminar series to help job seekers dive into their job hunts. (Click HERE for more information – you can still sign up; there are 7 weeks to go!)

At our first session last week, one caller made a comment that really resonated with me. She pointed out that it was so nice for her to join the call with so many other job seekers and to realize that she is not alone in her job hunt. All along, I had been focusing on offering specific information in the seminar that would be useful and practical. I hadn’t specifically considered the value of bringing a group of job seekers together for support and encouragement. I’m glad to be enlighted! It was exciting when the participants on our call started to help each other and make suggestions to fellow callers. We started to build our own community in only one “meeting!”

Which leads me to this post…Where else can job seekers find support and encouragement?

My business partner Hallie Crawford made several good suggestions in her recent guest post.

I thought it would be useful to make some additional specific suggestions.

When I started to write this post, I realized that there are so many resources, I decided to break this up into a mini-series of posts. So, please stay tuned for the next few days for a slew of ideas if you are looking for a job! Don’t hesitate to comment with additional ideas or resources. I’ll be happy to include them in future posts.

Blogs

I am a bit biased, but I think blogs are terrific sources of support and can be community building mechanisms. I’d like to think that my blog is a place for job seekers to gain support and information, and there are many other great bloggers in the job hunting niche. You’ll find all of my favorites and more oncareer.alltop.com.

Select online resources

  • Online job seeking support forum, such THIS ONE on about.com, hosted by career advice guru Allison Doyle. At this site, “you can discuss issues related to job searching, employment, and work. Ask questions, provide answers or start discussions on topics of interest to you.”
     
  • Secrets of the Job Hunt is another terrific site that brings job seekers and career professionals together. If you have a question, you can post it and Chris Russell, who created the site and is also a founder of JobRadio FM, may repost it to all of the career professionals who are members on the site to respond to you. You can also read blog posts from many career professionals on this site. (I am a contributor as well.)
     
  • job-hunt.org has a wonderful list of resources and in-person groups by state.
     
  • I’m the Career Advice Expert for GreatPlaceJobs, a job board that only posts positions from award winning companies. Since we know that networking is key to the job hunt, GPJ hosts a LinkedIn networking community for our members, employees at great workplaces and recruiters. We are also planning teleseminars and other opportunities for recruiters at great workplaces to connect with employees. This could be a great resource if you are interested in working for an organization that has the potential to outperform in a recession.
Keep your ears and mind open to the possibilities that exist when you actually engage with people in person instead of focusing all of your networking online. Do you host or sponsor a group or site that supports job seekers? Feel free to add it in the comments! I would love to add it to one of the next posts in this series.
Stay tuned for in-person resources and more!

You have no idea how to network and could use a little help? I can teach you how to take the steps you need to be successful. Contact me to learn more.

photo by niallkennedy

Don't Skip the Cover Letter

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There are some career advice professionals who downplay the need for a cover letter. With many companies scanning resumes, they say there is no need for a cover letter, as it is stripped, tossed and never read. It may very well be true that some cover letters, no matter how carefully crafted, do not reach human eyes. However, the following information passed along by my cyber friend, Chris Russell, may make you think twice about omitting a cover letter.

A new survey based on telephone interviews with 150 senior executives from the largest U.S. companies shows that 86% believe that cover letters are valuable when screening candidates and 80% said it is common to receive cover letters with electronic resumes.

Dave Willmer, executive director of OfficeTeam, the independent organization that conducted the survey notes, “Those who aren’t including cover letters with their resumes are missing an opportunity to make a good first impression and set themselves apart from other job applicants.” He compares sending a resume without a cover letter to meeting someone for the first time and not shaking hands.

Clearly, the cover letter is not dead. It can never hurt to send a well-written cover letter when applying for a job, and many jobs request a cover letter to accompany the resume. Stay tuned for more about writing a great cover letter!

Read more about cover letters from Keppie Careers:

Cover Letter Tips
Cover Letter Inspiration

Don’t stress out about your job hunt materials…We will write your resume and cover letters and teach you what to do once you have the perfect materials! www.keppiecareers.com.

Are You Linkedin?

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Today, my cyber-friend, Chris Russell blogged about how linkedin.com has become a national resume database and a source of choice for recruiters who love to snag “passive” job seekers who are not actually looking for work!

Personally, I think linkedin is a fabulous resource, even if you aren’t looking (even passively) for a job.  I first became a fan when I located two long-lost high school friends on linkedin when Google and other search resources proved useless.  

When I first joined, I was amazed at how quickly my network grew and the connections I gained.  If you don’t join, you may never know that a good friend of yours has a first-hand connection to someone in a position to hire you or provide crucial career advice or information!

In addition to serving as a source for recruiters, Linkedin offers tools to help you create and promote  a personal brand.  The “Answers” section provides a forum to demonstrate your expertise as well as a great place to network with professionals in your industry and beyond.   Often, if you provide a response that seems useful, you will be invited to “link” with the questioner, thus expanding your contacts.

Don’t forget that networking is important throughout your career, even when (especially when) you are NOT looking for a job.  Don’t miss the linkedin boat!

Keppie Careers will help you with every aspect of your job search.  www.keppiecareers.com