Keppie Careers

Social media speaker, social media consultant, job search coach

Over 50 in the job hunt

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I recently received a note from a prospective client. An executive in his late 50’s, he took early retirement from his company and was looking for his *next* thing to do. He explained he had applied for hundreds of executive positions and almost as many minimum wage positions with his resume, but that he had not been called in for one interview. His frustration, “I can’t help that I am over 50.”

What a frustrating situation. I can imagine how difficult it must be for a job seeker who has not been in the market for some time – applying for jobs – even minimum wage jobs – and no one being interested.

If this sounds like you…Stop and think about this: Is it really your age or experience level that is preventing you from landing interviews, or is it your approach to the job market?

Start with the minimum-wage jobs:

Put yourself in the shoes of people at McDonald’s who receive your resume detailing your executive-level experience. If you were doing the hiring, would you hire you? What experience on your resume suggests that you would be good at running the cash register? Or that you have experience serving food to impatient customers? They can’t understand why you would apply for the job, and they aren’t going to stop and try to figure it out. Yes, maybe you are thinking of a franchise ownership, and want to learn the ropes, but have you said so? Regardless of your goals, have you tweaked your resume to suggest you have the skills they need to serve their customers?

McDonald’s just needs to put someone in the job who can manage the responsibilities. If you can do it, the onus is on you to explain how; you need to send a customized resume for the job, not the same resume your outplacement firm created to help you apply for executive positions.

As for the executive jobs:

If you are not landing interviews, there is a problem, either with your resume or with the way you are conducting your search. If you are applying to hundreds of jobs, are you really focusing on each position and company and tweaking your materials appropriately? I’m guessing not. Companies are interested in someone who has exactly the experience they need. They want what they want, and they are unlikely to spend a lot of time trying to analyze your materials to identify where the overlap between your skills and their needs might be. That is your job.

Target your resume. Identify organizations of interest and make inroads by networking. Use social media channels to expand the number of people who know and take an interest in you. (The side benefit of this for over 50 workers is that they look in touch and prevent themselves from being labeled out-of-date.) Use what you learn to improve your materials and help hook your targeted organizations.

Sorry to yell, but: DO NOT SEND THE EXACT SAME RESUME TO HUNDREDS OF JOBS. No matter what the jobs may be. You need a resume that you know how to tweak slightly and adapt for different positions. You also need a cover letter that makes it clear why you are qualified for the job. In a few special circumstances, I have written cover letters for clients who really didn’t have the exact skills and qualifications for the targeted job, but the letter earned them calls and generated interest. While I am not a fan of applying to jobs without having the qualifications, these successes show that a persuasive, targeted pitch can make the difference.

Take the time to focus your search. Don’t look for a scapegoat (your age, too much experience, the economy, etc.) Instead, use your skills, market your experiences and accomplishments to the right organizations and people and give your search a fresh, new start.

Of course, my job is to help people navigate the job search maze. Maybe I can help. Contact me for a quote. It might be the best investment you could make.

Footnote: If you are looking for meaningful work in the non-profit sector for your next (or encore) career, be sure to visit the Encore Careers site, which shares great resources to help people who want to use their skills to combine “purpose, passion and a paycheck.”

photo by CJ Roberts

Finding the silver lining in job search – Altruistic Tuesdays!

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If you look hard enough, you can find a silver lining in this economy for job seekers. Many people have been trudging along in careers that didn’t suit them, but leaving seemed impossible and risky.

Taking advantage of a layoff and turning a difficult situation into an opportunity is not always easy, and it may not be the first thing that comes to mind when making plans for the future. Let’s face it, if you have always done a certain type of work, it is easy to think that your “next” thing needs to be that same thing. If your field does not seem to have much of a future (or even a present!), making a change is obvious and necessary, but I hope my new series of posts will remind ALL job seekers that this may be a good time to take a different path!

I recently reviewed Alexandra Levit’s new book, New Job, New You – A Guide to Reinventing Yourself in a Bright New Career,where she highlights stories of people who have made career changes for a variety of reasons, including:

  • Family requirements
  • Need for independence
  • Desire to pursue additional learning
  • Financial aspirations
  • Pursuit of a passion
  • Personal or health setbacks
  • Honing a talent or skill

There is no doubt that layoffs can lead to a second career. (Take a look at this piece from NBC Nightly News that highlights people who made big jumps.) It is no surprise that Marci Alboher commented in this story. An authority on career changers, Marci is a senior fellow at Civic Ventures, the author of One Person/Multiple Careers: A New Model for Work/Life Success and creator of the popular Shifting Careers blog and column for The New York Times. I’ve had a chance to talk to Marci about her work for Civic Ventures and the resources they offer via Encore.org. (Learn more about Civic Ventures and Encore.org HERE.)

My discussions with Marci and reading Alexandra’s book inspired me to create a new, ongoing feature here on my blog. I’m going to highlight stories of people who have made big career changes. To start off, I will share information and resources for and from those who have shifted to not-for-profit careers. I will call this feature “Altruistic Tuesdays” and highlight resources, many from the Encore.org site, aimed at smoothing the transition.

If you have a story to share, please contact me! In the meantime, think about how you can use your skills in a different setting…What have you always wanted to do, but never thought it was possible? You can translate your skills (maybe along with some new training) into a whole new career.

photo by pranav singh

Job hunt stalled? A little preparation goes a long way

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Have you ever watched any of the popular shows that demonstrate how to make a recipe or bake something? Martha Stewart or Rachel Ray – they make it all look so easy. And, you can do it in 5 minutes or less. Presto – out comes a fully baked cake from the oven. Of course, any type of cooking or baking is a lot easier if someone first selects, cuts, chops and measures out the ingredients and cleans up for you after it is done.

I was thinking about this the other day. I have recently done a lot of entertaining (including all my own shopping, chopping and cooking), and I happened to have some extra cut up onions. Once I realized I had a “start” to dinner, it was so easy for me to get cooking. A sauce was brewing in no time at all – and no tears!

I know that job seekers who are able to “get everything ready” for their search feel the same way – that it isn’t so hard getting going once all of the “ingredients” are lined up (such as a resume, online profile and a plan). Of course, comparing a job hunt to making dinner is a stretch, but the concept is sound: getting things ready, having everything in order makes getting started easier.

If you are a job seeker (or soon-to-be job seeker) without everything in order (or maybe you don’t know where to start), Encore.org offers many terrific resources. Their mission revolves around helping people transition to jobs in the nonprofit world and the public sector, so this is a *must use* resource for anyone thinking of making that change.

I blogged about Encore.org’s “Get Started Guide,” and shared their quote from Herminia Ibarra, author of Working Identity: Unconventional Strategies for Reinventing Your Career, (with regard to a career change) “Doing comes first, knowing second…It’s a transition, not a transaction.” (From Part One of the Guide.)

So – if you are thinking of a change, but don’t know where to get started – get doing!

Part Two of Encore.org’s Guide helps job seekers begin to answer the question, “What do I need to know about job hunting these days?” It offers a number of great resources for anyone considering making a change to a career that will help you contribute to a better world. Visit the site to download it for free!

Be sure to take a look at the stories of people who have made a transition to a career focused on helping others and you may just be inspired to take that road yourself!

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No matter what your job target, you can benefit from personalized advice! Don’t forget that clear, concise, optimized job search materials AND a strong, well executed plan are key for job search success! I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by bunchofpants

Job search resources for Boomers via Civic Ventures

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civic.ventures.logo_cvWith record levels of unemployment, all job seekers are looking for new ideas and resources to help move their search forward successfully. I can tell you from experience that Baby Boomers come to the table with concerns that are unique to their generation. They worry about ageism, about interviewing with bosses young enough to be their children and about the fact that job search techniques and methods have changed dramatically since they last looked for opportunities.

For Boomers ready for a real career change after their primary career has ended, a terrific resource is available. Civic Ventures, a think tank on Boomers, work and social purpose, provides information and advice to help Boomers transition to what they term, “encore careers.” Civic ventures recently hired Marci Alboher, a highly respected expert on career issues and workplace trends, author of the book, One Person/Multiple Careers: A New Model for Work/Life Success (Warner Books, 2007) (and one of my favorite writers on the subject of career and job search issues), to help boomers hoping to transition to meaningful and different career opportunities.

I spoke to Marci recently about her new position and about Civic Ventures. She described  The Purpose Prize, which the organization offers annually to social innovators over 60 who are using their talents to make a difference in the world. (They receive between $50,000 and $100,000 for “creating new approaches to solving tough problems – from education and job training to global warming and hunger.” Read about the recently announced prize winners HERE. You may be inspired to follow in their footsteps.)

However, Marci explained that Civic Ventures does so much more. She noted, “Civic Ventures is committed to reinventing the years formerly known as retirement. Most Americans over age 65 are not planning to idle away their ‘retirement years.’ Many want to do work that matters after their primary career has ended. Civic Ventures is creating pathways to connect these talented professionals with meaningful and fulfilling work that provides continued income, personal meaning and social impact.” (Read more about Civic Ventures on Marci’s blog post announcing her new position.)

Marci also alerted me to Civic Ventures’ new guide for for those hoping to succeed in an encore career who want to get started on the right foot.  The guide is available as a series of free downloads HERE. It covers a myriad of topics, including what to expect, job hunting tips, volunteering as a bridge to your new career and updating your skills, among other key topics.

The opening of the guide resonated with me:

“We like to think that the key to a successful career change is knowing what we want to do next, then using that knowledge to guide our actions, writes Herminia Ibarra, author of Working Identity: Unconventional Strategies for Reinventing Your Career.

But, she continues,

“Studying people in the throes of the career change process…(suggests that)…Change actually happens the other way around. Doing comes first, knowing second…It’s a transition, not a transaction.”

If you are a Boomer thinking of making a change to a fulfilling “encore career,” don’t miss the resources at Encore Careers. Even if you are not sure of your next step, explore the quality materials and resources. Remember, as Herminia Ibarra noted, “It’s a transition, not a transaction.”

I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.