Keppie Careers

Social media speaker, social media consultant, job search coach

How having a blog can help you get a job

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blog.licenseA.2089328125_42a4fbd7ae_mI am so excited to share news from a client who just landed a great job. In and of itself, a client landing a job isn’t extraordinary – that is the point of  hiring me to help, after all! What is special about this client is that she was in a transitional search. She was finding that there were not a lot of opportunities in her field, so she needed to make a change. She was looking for jobs doing things she had not done before.

Anyone who talks to me about transitioning knows that this is a tough time to make a career change. While I would never discourage someone from trying, with the economy being what it is, employers tend to have a choice of people who have ALREADY done EXACTLY the thing the job requires. Many people are willing to take a step back for a job and are overqualified. In either case, employers have their pick of people who can just step right into the job. Taking a chance on someone who can learn isn’t typical.

In this case, a targeted resume is key – job seekers need to make a clear case that shows their skills and accomplishments as they relate to the desired job. However, there is so much more to success than just the resume, as my client demonstrated!

Previously a copy editor, she landed a job as a development coordinator, involving social media, fundraising and grant writing. None of those items were things she had been paid to do in the past.

She noted, “The hiring manager told me she initially wasn’t going to interview anyone without grant writing experience but was so impressed with my writing skills (on my cover letter, resume and blog; don’t know if she checked out my Twitter feed or LinkedIn profile) that she brought me in just to see. Turns out she liked me, her boss liked me during the second interview, and they decided to take a chance on me! Out of six candidates, I was the one chosen. So the blog definitely helped. Go tell your job seekers that.”

There is more to this story…Stay tuned!

Please share what YOU have done differently that led to success in your job search!

I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by Hawaii

Is there a reason you are not getting a job?

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mirrorscene141751734_9c57d7eae9_mLet me tell you the tale of two job seekers.

One has been out of a job for almost a year. She is really tired of looking for work, and chafes at the idea of ramping up her networking. She “doesn’t have time” to optimize her LinkedIn profile and focus on using Twitter for the job hunt. Even thought she has a great resume and terrific experience, she has a tough time getting engaged in the hunt and she has nothing good to say about how things are going.

Our other job seeker has also been looking for work for almost a year.  She went at it alone for most of the time, doing what she thought was right (it wasn’t) and banging her head against the proverbial wall. When she reached out for help, she was frustrated, but open to new ideas. She understood that “you can’t expect to do the same thing and expect a different result.” That really made sense to her.

She was actually HAPPY to know that there were things she had NOT tried. It energized her to have new networking plans and suggestions about social networking tools to use to fuel her hunt. Her attitude is upbeat, and although she’d most like to land a job TOMORROW, she knows that she is on the right track now and will find a job that is right for her soon.

Look in the mirror. Do you recognize yourself in these profiles? Which job seeker do you think is likely to land more quickly? Not to be a doomsday predictor, but even well qualified people can easily be out of work for extended periods if they do not conduct an optimized search.

Additionally, don’t forget  how important your attitude is in the job hunt. I worry about my clients who seem too wrapped up in the negative to take advantage of all the resources available to them.

Think about it – NOW is the time to make a change. It’s not too late to have a good attitude and to move forward confidently with your search. WHAT IS HOLDING YOU BACK?

I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by escape to christel

What's the cost of being unemployed?

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naked dad3320618374_003b2a716e_mRecently, my colleague Jacqui Barrett-Poindexter of Career Trend Resumes and Writing shared some information via Dawn Bugni (Twitter: @dawnbugni), who referenced the July 2009 Professional Association of Resume Writers and Career Coaches newsletter that highlighted the cost of lost wages to job seekers in a variety of income levels. This is the data from Jacqui’s blog:

If you expect a $20,000 salary, your weekly salary is $384.61 and an 18 week job hunt will cost you $6,992.98.

If you are looking for a job with a $50,000 salary, your weekly salary is $961.54 and an 18 week job hunt costs you $17,307.69.

If you are hoping for a $100,000 salary, your weekly salary is $1,923.08 and an 18 week job hunt costs you $34,615.38.

Clearly, it behooves job seekers to do everything they can to shorten their searches to land as quickly as possible. Jacqui’s post, which you should read in its entirety HERE, reminds readers that “navigating a job search without a compass” costs valuable time and money. Think about it…Wouldn’t it be nice to have an experienced coach and resume writer on your side? When I coach someone, I like to think of myself in the role of a helpful friend in the passenger seat offering directions as you are driving your own career bus!

Follow this link to learn more about me and how I can help you propel your search forward.

cartoon from Bearman

Looking for a job? Use old-fashioned marketing techniques – be where they are!

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deli meat.3387838463_c25c1b844fThe other day, I was in our local Target Super Store…School starts today where I live in Atlanta, so the store was packed with school-supply shopping parents and kids. Clearly, the area with the most traffic was in the back corner, with bins of Elmer’s glue, Crayola crayons and a slew of other “must haves” for school kids.

While rummaging through 6-for-a-dollar bins of glue sticks, I was surprised by a rolling food cart. The woman from the deli was bringing her wares to the back of the store – samples of deli meat. If you bought something, you received a free package of cheese.

Since it seems as if every experience I have turns into a lesson for job seekers, it struck me that the lesson of the deli cart is simple: Go where the people are! The majority of shoppers that day were tending to spend time in the back of the store, maybe skipping the deli counter. Bringing the deli counter to the people was a great idea, and I am sure many people bought something they might not have considered as a result.

So, if you are looking for a job, are you going where you are likely to encounter people who can positively influence your search? Some ideas:

Regular readers know I love to suggest using Twitter for the job hunt. If you’re on Twitter, you are in a space full of others like you, CEOs, coaches and a slew of people who may have common interests. It’s a place where there is a community for everyone. Even cat lovers! Everyone is a potential contact. If you are not there, you miss out.

LinkedIn. This is a given. If you don’t have an optimized LinkedIn profile, it’s going to be tough for all of those recruiters who are sourcing there to find you!

In-person meetings. Have you joined the local chapters of professional development groups in your field? (And do you attend their meetings?) Have you looked up Meetup.com in your area? How about your alumni organization? Don’t discount social groups that have nothing to do with your job hunt or professional interest. You never know who you might meet at a backyard barbeque or at the local swimming pool. Go where people you DON’T think can help you go!

What ideas do you have for meeting people where they are? It’s just as important for people marketing their skills and accomplishments to be in the right place at the right time as it is for merchants to target their customers with their products.

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Sometimes, it pays to  hire a coach to help you fuel your search! Need some help getting your job search jump started? Not sure you can put all of the great tools at your disposal to good use? Need a great resume? Learn how I can help you propel your job hunt forward.
In Atlanta? GA is expecting > 10.7% unemployment. Get ahead of the game so you will be prepared to search for your next opportunity with local job search interventions: http://youneedajob.org/.


Sometimes, it pays to  hire a coach to help you fuel your search! Need some help getting your job search jump started? Not sure you can put all of the great tools at your disposal to good use? Need a great resume? Learn how I can help you propel your job hunt forward.

In Atlanta? GA is expecting > 10.7% unemployment. Get ahead of the game so you will be prepared to search for your next opportunity with local job search interventions: http://youneedajob.org/.



photo by Johnswilliamsphd

How to find a captive audience to fuel your job search

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tv at gas.outcastLast night, on my way home from the #ATLMix tweetup I co-hosted with Stephanie A. Lloyd (which was terrific – we had a wonderful turnout and a great time meeting up with new and old friends. If you joined us – THANK YOU) — I noticed that my gas tank was running on empty. (I have this bad habit of always waiting until the very last minute to get gas.)

I stopped to fill up, and as I  was starting to fuel, I heard a grunting noise. Then, a gurgling. Not so thrilled to be at an unfamiliar station late at night, I looked around, concerned, and thinking that I should have gotten gas on my way TO the tweetup!

Looking for the source of the noise, I noticed a video screen above the pump. Good – not a creepy person making strange noises. A baby. A LOUD baby in an ad above the gas register. Then, the screen flashed an inspiring message…”Advertise here. Why? Find a captive audience...” That was all I needed to see. What a concept – the captive audience.

Unless you already have made a name for yourself in your field and have a big following, it is unlikely that you already have a captive audience. So, as a job seeker – what can you do to find one?

First thing I would suggest is to expand your network. You need to connect with people who will appreciate your skills and experience and take a vested interest in moving your search forward. I love Twitter for this reason – it’s a great way to connect with all types of people and Twitter is a wonderful resource for your job hunt.

Another thing to consider – are you optimizing your LinkedIn presence? LinkedIn is probably the closest thing most job seekers have to a captive audience. Recruiters and hiring managers are increasingly turning to LinkedIn to source candidates. Learn how a recruiter uses LinkedIn and how to optimize your LinkedIn profile to fuel your search. You need to be sure you are making it easy to find you, otherwise you are wasting untold numbers of opportunities!

The best way to find a captive audience – make sure you are where your target audience can find you. Social networking is one great way. What other ways have you found or do you suggest job seekers look for a captive audience?

Sometimes, it pays to  hire a coach to help you fuel your search! Need some help getting your job search jump started? Not sure you can put all of the great tools at your disposal to good use? Need a great resume? Learn how I can help you propel your job hunt forward.

In Atlanta? GA is expecting > 10.7% unemployment. Get ahead of the game so you will be prepared to search for your next opportunity with local job search interventions: http://youneedajob.org/.