Keppie Careers

Social media speaker, social media consultant, job search coach

How to apply for jobs

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Have you been applying for jobs and have not been hearing back? I recently read something about the percentage of employers who are not replying back to job applicants…If anyone is familiar with a post along these lines, please share it, as I cannot put my hands on it now. Suffice to say that many, many job seekers never hear a word in reply to their applications.

The question is – can you apply for jobs in such a way that you don’t wind up in this predicament? Of course, there is no perfect approach, but I want to suggest something to consider – ONLY APPLY FOR JOBS YOU ARE CLEARLY QUALIFIED TO DO!

Doesn’t sound like rocket science, does it? Take a hard look at jobs you are applying for…Are there clear links between what they want and what you offer? Go through the job description. What do you offer the employer? Do you have the skills needed to solve their problems? Are there direct connections between what you have and what they want? If there are – make sure these are clearly stated in your resume. Do not expect hiring managers to decipher and interpret your resume. No one has time for that.

I was sharing this philosophy with a client who has hired many people in her career. She heartily agreed and commented, “Yes – if you are a chef and want a sales job, it’s important to convince me that you can sell!”

So, back to our topic – how to apply for jobs. First things first – only apply for jobs that you can qualify yourself to do. Don’t waste your time zapping resumes here or there, just because you can. If your application might make someone scratch his head and/or would have no chance of passing an initial computer screen, you are wasting your time and the organization’s time.

Would it be NICE to receive a “no thank you” note from every organization in reply to all applications? Of course. However, the fact that so many people are applying, apparently randomly, for jobs, makes it more difficult for that to become reality.

Read THIS POST about what one guy did when he never heard back from HR. I laughed out loud, but wouldn’t suggest this tactic to my clients. (Thanks to @heatherhuhman for sharing this link via Twitter!)

Does this mean that a chef should never apply for a sales job? Not at all…The key is to SHOW HOW you are qualified. Stay tuned for some ideas if the job of choice is a bit of a reach.

Do you need help showing that you are qualified? You need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

Job searching tips from the trenches – how to get the job you want

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Today, I am happy to share a guest post by Teresa Basich, who has just joined Radian6 as the company’s Content Marketing Manager. Teresa writes a terrific blog, Writing On Purpose and is on Twitter @transitionaltee.

Job searching. It’s daunting these days, isn’t it? With talk of mile-high unemployment rates and the scarcity of jobs lurking around every media corner, it can be easy to become overwhelmed at the thought of having to look for your next big break. When I began my job search in January of 2009, I was up against more than just a bad economy and scary news stories; I was hoping to make a slight career change and find my new gig 2,000 miles away from my current city of residence.

Despite the odds, I was offered an incredible role that will allow me to finally do what I love and move across the country, too. If you need proof the old ways of finding a job don’t work anymore, my story is that proof. And if you need some ideas for how to get started on the road to a job you truly love, start here.

3 Dos and 1 Big Don’t to Help You Get the Role You Want

Strategically network. Don’t just throw yourself into every networking event you can fit into your calendar; seek out industry- and organization-specific events that you know people you’re interested in connecting with will attend. Because I’m a bit of an introvert, I joined online social networks and made a point to connect with professionals I respected who worked for companies doing great things. And when I felt comfortable, I took those relationships offline. Bottom line: spend your networking energy making connections that count.

Invest in your résumé. Remember, your résumé is your first impression and one shot. And not only will a well-crafted résumé make a fantastic impression on potential employers, if it’s at its best, it’ll remind you how great a professional catch you really are. I “met” Miriam of Keppie Careers via Twitter and decided to enlist her services after finding the resources and advice she tweeted incredibly helpful. Miriam and I worked together to revamp my résumé, so I was able to take ownership of the document while she taught me how to reflect on my experience in ways that highlighted what I’d accomplished in my career.

Show what you know. Your path to success lies in the knowledge you hold, but that knowledge will get you nowhere if you don’t demonstrate it. There are plenty of opportunities outside of formal interviews in which you can show your smarts, including informational interviews, online forums, professional meet-ups and volunteering. Not only did I engage in conversations about marketing and social media on Twitter, I created a blog and maintained it regularly to demonstrate my writing skills and inspire engaging conversation.

Don’t wait. One of the biggest mistakes people make in their professional career is waiting until they need a network to build it. It is so easy to get comfortable with your job and put off attending professional events and joining business organizations, but if you do the work now, you’ll make incredible connections while continuing to learn about your field outside the bubble of your organization. And, if the time comes for you to tap into your network for help, it’ll be ready and waiting. I made the unfortunate mistake of waiting until I lost my job to build my network, but now that I’ve experienced the power of my connections firsthand, I don’t plan on letting that network dissipate.

There is no one standard way to successfully navigate a job search, but having a few tips in your pocket from someone whose “been there” can help. Although these sound like basic action steps, it’s surprising how many job seekers stubbornly avoid them. Connect with people, put time and effort into your résumé so it reflects what you’ve done and take those opportunities that give you a chance to show off your smarts. Good luck out there!

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If your job hunt is stalled, I can help! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

Being indispensable and your personal brand

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Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine, along with Jessica Lewis. The new, free sample issue is available. This is how Dan describes it:

Summary: Volume 3, Issue 3 is about becoming so important to your company, your customers and the people around you, that they can’t live without you. When that occurs, you’ll be making more money, have better relationships and wield a powerful personal brand. In this issue, Seth Godin reveals his hope for career revolutionaries who want to remain relevant in a world that is being transformed by the internet. Also, in this issue we explore how Guy Fieri has built his personal brand as a television personality on the food network and how NFL football player Jarvis Green has taken the leap into entrepreneurship.

Here is my introduction to the magazine:

Becoming indispensable – a tall order to be sure. Is it the proverbial “golden ring” –an admirable ambition, but always
out of reach?

This issue of Personal Branding Magazine may convince you that there are many ways to be indispensable –and that it is an
achievable goal for anyone with courage and determination, both of which are key for success. Seth Godin reminds us that one big hurdle is having “enough guts to be criticized.” True enough; it is tough to be remarkable without remarking!

You may be surprised to learn that becoming indispensable is not all about you! Seth reminds us that the most important
consideration is not about how to promote yourself. Instead, ask, “How can I do work that people will want to promote?” So true,
and something many forget when trying to make a name for themselves.

This issue makes it clear that being indispensable means giving more than you expect to receive. Develop what Nicole Crimaldi describes as a “personal balance sheet.” She advises, “…Build relationships, follow your passions…and create value for others in everything you do.”

Actualizing that value helps you carve out another important piece of the puzzle –engendering confidence. Contributor Maria Elana Duron points out, “Even if you have the best mousetrap in the world, if people don’t know you or like you and trust you, then they’re not going to do business with you. Period.” Well said.

Be someone people WANT to know. Offer useful resources, advice and insights. You may be surprised by how far good content, well shared, will take you on your road to becoming indispensable.

Features:

  • Full paid issue (February 1st): 28 articles total covering how to become a valuable and indispensable brand.
  • Sample issue: 8 articles total, including how to be an authority, blog SEO and how to grow, polish and protect your future.
  • Interviews with: Seth Godin, Guy Fieri, Jarvis Green and Alexandra Levit

Promo video: http://www.youtube.com/watch?v=lMuHZZJtv90
Free sample URL: www.personalbrandingsample.com
Paid subscription URL: www.personalbrandingmag.com
Facebook page: www.facebook.com/PersonalBrandingMagazine

If you need a little assistance demonstrating your personal brand, I can help! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

The Smart New Way to Get Hired, a review

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Everyone is looking for a “new way to get hired.” There is no doubt that the old ways are of limited use. Maybe it’s possible that the “new way” is actually ages old? Using emotional intelligence to your advantage in a job search makes a lot of sense in an environment where “fit” can be even more important than actual skills.

Lisa Caldas Kappasser’s new book, The Smart New Way to Get Hired – Use Emotional Intelligence and Land the Right Job, explains how, unlike your IQ, your emotional intelligence can be improved and developed – specifically to impact a chance to get a job that is a good fit.

Importantly, Kappasser makes the point that emotional intelligence (EQ – emotional quotient) helps you “make the most of your other qualities.” Some skills (page 7):

  • Adapting to change
  • Knowing your strengths and weaknesses
  • Communicating well
  • Cooperating and collaborating with others

It is not difficult to understand how important these skills are in the workplace.

With chapters  highlighting how to apply emotional intelligence for job search, self-management, social awareness, social skills and developing emotional intelligence to achieve your career goals, Kappasser offers some practical solutions and ideas for anyone interested in improving his or her standings in the EQ realm.

Win a copy of Lisa’s book! Comment below for a chance in a random drawing!

If your job hunt is stalled, I can help! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

Help for job seekers in a rut

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There is a church down the road from my house with a marquee. It says, “Don’t count the new year. Make the new year count!” That message really rings true for me. So, how to make the most of the new year? Count on yourself! [Read more…] about Help for job seekers in a rut