Keppie Careers

Social media speaker, social media consultant, job search coach

Book Review: Smart Networking by Liz Lynch

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Networking is the most important, and sometimes most difficult, aspect of the job hunt. Lucky for all of us, Liz Lynch has made it a little easier by offering a guide for job seekers, entrepreneurs and careerists with her terrific book, Smart Networking: Attract a Following In Person and Online.

Appropriately, I first “met” Liz by networking! I noticed that one of my contacts, Walter Akana, followed her on Twitter, and I followed her, too. I was delighted when she contacted me to participate in a round of interviews about her book. It was fun to win a round of the contests she sponsored and to receive a copy of her book as part of my prize.

If you don’t like networking, this book is for you! I thought Liz’s analogy that networking is like exercise was perfect: “Some people love it, but for many, it’s something they know they must do for good long-term health.” If you are a reluctant networker or consider it unsavory, you’ll want to read a book by someone who admits that she rarely speaks to people on airplanes! Liz allows for everyone’s individual networking style and needs; she addresses all of them in her book.

Liz notes the importance of thinking of networking as relationship building, not as transactions between people. She reminds readers that there are many great ways to network, and that one of the best ways to build your “networking gravity” – “the force that draws people automatically into your world with whom you have the greatest potential to build mutually beneficial relationships” is by introducing people to each other!

I’m a big proponent of being a connector, someone who enjoys linking people together for their advantage. I love how Liz explains the importance of having a “long tail” online. Extending your reach via social networking broadens your circle of influence and allows you to consciously and generously add value to others by introducing them to contacts in your circle. By doing so, you open the door to untold numbers of opportunities.

Not only does Liz offer great tips (such as: write notes on the back of YOUR business card when you hand it to someone), she also offers suggestions of networking plans customized to your own needs and preferences. She also reminds us that there is no “magic bullet.”

The bottom line – networking IS here to stay. The marketplace will continue to be competitive, and if you bury your head in the sand and try to avoid networking, you will lose out on a lot of opportunities. Liz closes her book with a quote by Jack Canfield, “When you lift others up, they will lift you up.” This is so true. Being known as someone who helps and supports others, be it in the workplace or elsewhere, is a high honor and doorway to success.

Give generously, don’t keep score and follow Liz’s tips and you may be surprised at the results!

Need a little extra help getting started? I can help you put your networking plans into action for a successful job hunt. Contact me to learn more!


Best Careers for 2009

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Wouldn’t it be great to have a crystal ball to predict the best jobs for the next decade? Uncertainty eliminated, everyone could retrain for a new job knowing that the future job market would be rosy and bright!

Short of a crystal ball, we have information from the Bureau of Labor Statistics and reports from news organizations such as U.S. News & World Report to help guide and inform our plans. The good news? The Associated Press reports that “It’s a big economy; 350 million people — there’s always going to be people hiring,” said Carl Van Horn, director of the John J. Heldrich Center for Workforce Development at Rutgers University.

Hiring Forecast

CareerBuilder recently published their 2009 U.S. Hiring Forecast. They note:

While 16% of U.S. employers plan to cut staff, 16% of employers “expect to add workers, while 62% percent anticipate a steady payroll.” That’s promising news for a huge chunk of workers — 78%. (Another 6% weren’t sure what staffing plans for Q1.)

Looking at 2009 overall, 14% of employers plan to increase their number of full-time, permanent employees, 16% plan to decrease staff levels and 56% expect no change. 13% are unsure.

CareerBuilder points out that “There will still be openings due to regular turnover, some job creation, a skilled worker shortage and people retiring or changing careers. What does this mean for you? There are still jobs to be had, it’s just going to take more time and some extra work to find that new position.

The trick is to figure out where that hiring will be!

Do Your Research

Every job seeker should keep an eye on his or her industry and make plans for the future with an informed outlook. It’s a good idea to set a Google alert for organizations and fields of interest to you so you’ll be aware when there are newsworthy ups and downs in your market.

Clearly, Wall Street is a difficult place to find a job (although I have heard of laid-off workers being picked up by more successful competitors quickly). Previously considered recession proof, many luxury industries are suffering as even the wealthy tighten their purse strings. On a brighter note, the health care sector continues to expand, as do opportunities in green energy organizations. (The clean energy boom is expected to produce 4.2 million new green jobs over the next 30 years, according to a study by the nation’s mayors in October 2008.)

Career expert Laurence Shatkin just wrote a book called 150 Best Recession-Proof Jobs. In an interview with Barbara Kiviat for Time Magazine, he notes, “Governments are being impacted by this recession because it’s so severe, but on the whole, government-related jobs tend to be more secure, particularly jobs that have to do with law enforcement and education. People have to send their kids to school no matter what the economic conditions are. Post-secondary education tends to be a pretty secure place to be too. People will ride out recession by going back to school. And there are certain utilities, like water, electricity, gas, garbage pickup, sewage treatment. These things will be needed no matter what the economy is.”

Lindsey Pollak recently pointed out that President-elect Obama plans to create an enormous public works construction program to stimulate the economy. Lindsey suggests, “If you’d like to land one of those new jobs when they’re created, start studying now to understand what types of skills, experience and knowledge will be required. (For instance, you could set up a Google news alert for phrases such as “public works,” “national infrastructure” or “expanding broadband access.”)

Top Jobs

Here is a list of the top 20 jobs from U.S. News & World Report’s 30 best careers for 2009:

Audiologist

Biomedical equipment technician

Clergy

Curriculum/training specialist

Engineer

Firefighter

Fundraiser

Genetic counselor

Ghostwriter

Government manager

Hairstylist/Cosmetologist

Health policy specialist

Higher education administrator

Landscape architect

Librarian

Locksmith/Security system technician

Management consultant

Mediator

Occupational therapist

Optometrist

Bottom Line

Clearly, there will continue to be opportunities for top performers in every industry. If you have kept up with your networking and worked hard to be well known in your field, you will be better situated than most to job hunt. Extra gold stars for you if you have kept your resume up-to-date and are easily able to list your skills and accomplishments for your targeted resume.

That doesn’t sound like you? You never thought you’d be looking for a job and are totally unprepared? With the right information and motivation, it’s not too late! You’ll have some catching up to do, but you can still be successful.

UPDATE: May 10, 2009:

I can help. I am offering a special, limited time offer to my blog readers to help you land the job you want!  Contact me and mention “Reader’s Special” to learn about revising your resume and coaching to help you land your target job!

photo by circulating

Resolutions and Job Change Advice for 2009

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Who can resist resolutions for the new year? It’s a fresh slate, a brand new calendar. A chance to start over. An incentive to really get started on something you have been putting off for too long.

Many of my colleagues have some great suggestions for those of you looking to make a career change or find a new job in 2009. Lindsey Pollak, CareerBuilder and Quintessential Careers all have great resolution ideas. Barbara Safani suggests working “towards a plan for 2009 that aligns hard work, improved timing and even some “premeditated” luck to help facilitate your 2009 goals.”

I’d like to simplify it even more. In the U.S. this past year, you could not escape the topics of “change” and “experience.” Yes, these tended to be political issues, but what better concepts to focus on for your career resolutions? Do you need a change? Do you have the experience you need to get where you want to go? Do you know how to communicate that experience effectively?

Change. Focusing on a need for change is the most important step you must take if a new job or career will be in your future. Write down your goals and carry them with you. Recognize that change does not happen without effort. Decide if you are ready and willing to take that next step.

Experience. Clearly, experience comes into play when looking for a job. However, more often than not, it is more important how you communicate your experience. Can you effectively explain what you have to offer? If not, work on your pitch. If you can’t explain what you can contribute, it will be very difficult for you to network effectively,to write a great resume and to interview to get the job.

I hope that narrowing down your resolutions to:

  1. Choosing change and
  2. Understanding and communicating your own experience

will help you make 2009 the year that you make your career goals come true!

I want to wish everyone a happy and successful new year! All the best for 2009!

Don’t forget that we are here to help you with your goals! If you’ve decided on a change, Keppie Careers can help you identify and communicate your skills. We can write your resume and coach you to a new job. Contact me to see how I can help!

I’m offering a free teleseminar with coach Carolann Jacobs to help you dive into your job hunt. Click HERE for more information!

photo by atomische

What Jobseekers Can Learn From a Panhandler

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Recently, I had an opportunity to ride the New York City subway. I say “opportunity,” because watching other passengers and what goes on in and around the subway offers an array of ideas for my blog.

One passenger stands out in my mind. Anyone who’s ridden the subway knows that you rarely get from point A to point B without encountering someone asking for money. Sometimes, it’s in exchange for some type of “entertainment,” other times simply because the person is hungry.

While sitting and minding my own business, I noticed a man in a wheelchair making his way through the train asking for change. At the other side of the train, another panhandler burst into the car with a loud and boisterous call for assistance. “Uh oh,” I thought, “Dueling panhandlers. What now?” The loud newcomer immediately noticed the man in the wheelchair. He stopped calling for a handout and came to sit down next to me.

I watched him go through his pockets and pull out all of his change. He counted it. It wasn’t much – maybe several dollars worth of coins. He sorted and fingered through it as I watched on the sly. He stood up and approached the man in the wheelchair. “What now?” I thought. I lived in NYC and rode the trains daily for years, but I don’t remember ever seeing two people in the same train car asking for money. (Maybe this is a sign of the times and is now commonplace.)

I admit that I was pretty surprised to see the man who had carefully counted his change offer a portion to the panhandler in the wheelchair. Here was someone who clearly didn’t have much offering part of his take to someone else who may have an even more difficult life.

I thought this made an inspiring story for an end-of-the-year career blog. This hasn’t been a great year for the economy. Unemployment numbers are higher than ever. Looking for a job is tough and trying work for even the most intrepid job seeker. Stop and take stock: how can you assist someone who needs help even more than you?

I’ve written to suggest volunteering as a great activity for a job seeker, as it offers networking opportunities as well as a chance to really give back to your community. But the panhandler offering some of his “loot” to another really put a spotlight on the issue of helping your neighbor.

I hope that one of your resolutions this year is to try to help someone else. You don’t have extra money? Offer your time. Offer your services. I think it’s a resolution that can help job seekers and provide a ripple effect we could all feel.

Looking for someone to help YOU with your job hunt? Contact me to see how I can help you achieve your goal of a new job in the new year.

photo by eastbayjay

Free eBooks for Job Seekers

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If a new job is one of your resolutions for 2009, you won’t want to miss two free resources to help you achieve your goals:

Chris Brogan, community and social media guru, is giving away a free eBook about using the social web to find work. If anyone can advise about the subject of social media, it is Chris. CLICK HERE to learn how to download this free resource.

I am offering a free eBook on the topic of holiday networking. CLICK HERE to learn more about how to receive a copy of Drive Your Own Career Bus – Holiday Networking for Success. My eBook will only be free until the new year, so don’t delay!

Between my book on in-person networking and Chris’ tips on using Web 2.0, you will be well positioned to network your way to a new job in the new year!

Happy Holidays!

A new career is one of your resolutions? Contact me to see how I can help you!

If you need help with your job hunt, visit my site, www.keppiecareers.com.  NOTE: I’m offering a FREE 8-week teleseminar with coach Carolann Jacobs – Land Your Dream Job. Tuesdays starting 1/8, 5:30 pm CST. Register HERE.

photo from Chris Brogan’s ebook

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