Keppie Careers

Social media speaker, social media consultant, job search coach

30-Day Job Promotion – a review. Win a copy!

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30.day job promotionJ4475I am a big proponent of “driving your own career bus.” I believe that each individual maintains responsibility for his or her career path. Sometimes, driving your own career bus means identifying red flags at work that indicate a potential lay-off, sometimes it means finding a new job because you really hate the current position or because there are no growth opportunities. However, sometimes, driving your own career bus means purposefully seeking a promotion at your current job.

Some may ask, “Can I really work on getting a promotion? Isn’t it more about waiting for the good news from my boss?” If that is your approach, RUN, don’t walk to get a copy of 30-Day Job Promotion by Susan Britton Whitcomb. So much about your career is in your hands, and you need to have good information and advice to empower yourself to drive to the next stop in your career plan!

Susan takes the reader, step-by-step through a series of tasks and considerations. First stop? Figure out what the promotion will really do for you? Are you sure that is the job you want? The fact is, while you may have a more prestigious title and earn more money, it is important to consider how a promotion will impact your life and day-to-day happiness.

There are many important factors when considering seeking a promotion. A few covered in the book: timing and your promotability. With detailed charts, checklists and explanations, the author helps the reader uncover key issues and outline a game plan.

Susan reminds readers that being promoted is “all about value” (p. 132). You need to know it AND you must be able to communicate it well if you expect a positive result. Suggestions of what to research, sample scripts and success stories round out this useful book for anyone thinking about taking the next step in his or her career.

Win a copy of 30-Day Job Promotion by commenting here or on these blogs. Comment on all of the posts to improve your chances  in the random drawing!

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Secrets of the Job Hunt

If you’re thinking a new job is a better idea than a promotion, you may need some help getting your job search jump started! Not sure you can put all of the great tools at your disposal to good use? Need a great resume? Learn how I can help you propel your job hunt forward.

How to Win A Pitch

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howtopitch1“How can we distinguish ourselves from the competition when what we are offering is so similar?” That is the first line of the book, How to Win A Pitch, by Joey Asher, an Atlanta-based sales presentation coach and President of the nationally-recognized consulting firm Speechworks. (Joey is also someone I know personally, so I am happy to share the great information he offers in his book.)

While his book targets professionals who are pitching to win business or a project for themselves or their organizations, his advice is absolutely essential for job seekers to learn and understand.

Joey offers readers all of the fundamentals to consider when trying to communicate their value to another person or group. Sound familiar? That’s exactly what you’re doing in a job hunt – trying to make a strong connection to someone to convince them to hire you. Here is a run-down of the fundamentals and their job search applications:

Fundamental #1. Present a solution and nothing else.  All too often, people start presentations by talking about themselves. “Before we start, let me tell you about how our company began . . .” Who cares? Your prospect only cares about is how you can save them money, grow their revenues, or reduce their risk. Detail your plan to help your prospect and tell stories about how the plan has worked for others.

Job search application: Hiring managers care about what they want to know and how you solve their problems. You need to learn how to identify and hone in on the most important information to them in order to win the job.

Fundamental #2. Keep it simple. Resist the urge to cover too much ground in the presentation. Pound away at three messages. “We’ll build your project on time. We’ll meet your budget. We’ll deliver quality work.” Simplicity always separates you from the competition.

Job search application – Sending a 3-page resume detailing every thing you have done in the last 25 years and/or going on and on ad naseum in an interview is NOT going to win you the job. Focus on the basics – how you have what they want. Demonstrate why and how.

Fundamental #3. Speak with Passion. If you’re one of three firms competing, you know that your competition can do a great job.  But as one CEO explained, “When it’s close, many of the decisions just come down to who connects with us best.”.  Passion in the voice helps you connect.

Job search application – You need to realize that you are probably not the only one who could do this job. You might not even be the best qualified. But if you can connect with the hiring managers and communicate better than the competition, you will earn the job.

Fundamental #4. Leave half of your time for questions. Questions address what your prospect wants to hear. Your answers almost always separate you. Your competition often makes Q&A an afterthought. Consequently, you can gain an advantage by considering the questions on the front-end.

Job search application – Questions are key. Typically, you’re the one answering the questions (in an interview), so answers are important, but it is also important to ASK good questions. Sometimes, a few well-placed questions can really set the job seeker ahead of the crowd.

Fundamental #5. Rehearse. One CEO who has had hundreds of sales presentations stated, “I can always tell who has rehearsed.” Most people don’t rehearse much. Practicing sets you apart.

Job-search application – I always advise my clients to practice answers to potential interview questions out loud – not inside of their heads! Hearing how you sound and even watching how you look in a mirror can really make a difference in the outcome. I sometimes suggest talking to a pet, or even a stuffed animal!

Joey’s book can be a great help for job seekers who could use some help presenting a solution that works, focusing on a simple message so the target can connect, demonstrating passion and managing anxiety. As an added bonus, it is a perfect resource for anyone who needs to “win” presentations once landing in their targeted jobs!

You can buy the book here. I also highly recommend Joey’s Talking Points blog for a lot of great tips about how to communicate and present to win!

Need some help getting your targeted message together? I can help! Follow THIS LINK to learn more about me and how I can help you shorten your search and land the job you want!

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The Executive Rules – Tips to Find A Job Today!

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“A position becomes available within an organization when someone finally says, ‘I need help now!’ Whether or not you get the job depends on how well you convince that person that you can come in and make a positive impact.” – Thad Greer, The Executive Rules

Thad Greer is a nationwide executive recruiter and his book, The Executive Rules, offers job seekers real-world, practical advice and strategies to increase the odds of finding the right job.

I was particularly interested in the fact that The Executive Rules focuses quite a bit on what Thad calls the “Evaluation” aspect of the job hunt. The book offers a number of great resources to help the job seeker self-evaluate, including personality assessments and skills assessments. He reminds job seekers that basic needs, such as “environmental preferences” (commute, work schedule, office environment, etc.) are not small factors in a job search.

With so many job seekers anxious for a job – ANY job, Thad reminds readers that the most important thing for job seekers is to know what they offer and how to market themselves.

Long-time readers know that I love when other career experts offer advice that agrees with my own. I was delighted to read that Thad refers to the resume as “probably the most important professional document you’ll have in your entire life.” He goes on to say that you should not write your own resume and advises that “a comprehensive, keyword-rich, professionally written resume is mandatory if you want to compete in today’s job market.”

Much of Thad’s advice echos what you may have read here on my blog.  For example, he suggests starting a blog and leveraging your social network (with care). In addition, he offers plenty of great tips to help job hunters take advantage of job boards (with some fascinating advice regarding how to evaluate if an online posting is worth applying for), how to follow-up with a potential employer and why some interviews are over before they even start.

Thad advises job seekers to “Reach out to a person, not a company.” He describes how easy it is to make a positive impression on the phone, even in a cold call to a potential employer, and offers terrific tips about  following up and avoiding getting trapped in the HR maze.

Thad’s perspective as a recruiter who knows what employers expect, like and dislike is valuable for job seekers who don’t want to look like deer caught in the headlights when asked something along the lines of, “Were you to accept this position, is this a role you feel you would enjoy doing every day for the next five years?” (Hint: an enthusiastic reply in the affirmative is considered a good answer!)

Thad’s practical tips and expert advice are great additions to any job seeker’s arsenal! I highly recommend you give it a read! The Executive Rules is available at Amazon.com. Look for it at your favorite bookseller soon!

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Need a great resume? Career search advice? Mock interview? Visit Keppie Careers online for information about our services: www.keppiecareers.com.