Keppie Careers

Social media speaker, social media consultant, job search coach

How to win the job – interviewing with passion

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Earlier this week, I shared my tips on how to make your interviewer a fan…It’s very important to approach an interview with the right attitude. After all, it is exactly what all of your hard work has been leading up to!

An often overlooked topic in hiring is that “fit” – a nuanced, maybe even “unfair” assessment of the interviewee is most likely the most important aspect of the hiring process. This is frustrating (for job seekers who KNOW they have the skills to do the job) and for the hiring managers (who need to somehow justify hiring one person over another because of what might be ambigous or nuanced reasons).

Nevertheless, recognizing (and maybe even embracing?) the fact that hiring (and being hired) is as much an art as it is a science and that making a real, solid connection at an interview is as important as the portfolio of skills, experiences and accomplishments you bring can be empowering.

One of my favorite authors for career and relationship building advice is Keith Ferrazzi. (Read my review of his most recent, Who’s Got Your Back – I also really enjoyed Never Eat Alone. Both are great choices to help job seekers and careerists with their networking and relationship building.) So, it is no surprise that his advice about interviewing resonates!

This is Keith’s advice on interviewing:

  1. Make them like you. My number one advice: Make sure that by the time you leave the room, you’ve found a way to make the person like you. That’s it: MAKE THEM LIKE YOU. Two arms, two legs and an MBA, being all fancy and important, are not going to get you there. Make that personal connection. Build instant intimacy.
  2. Find a reason to care about the person. Do your homework in advance, understand their passions, and draw out the stories of their life that make them human. When you connect with them, and start to like them, they’ll start to like you, and care about you.
  3. Show them your passion! Specifically, your passion for the job you’re interviewing for. Passion and charisma go a long way.
  4. Tell stories. Don’t rely on stats and figures to make your case. Tell stories of how you’ve changed lives for former bosses and companies. This is what my friend Peter Guber calls “emotional transportation” and it works. Take them on your journey! (Note from Miriam: Katharine Hansen’s book Tell Me About Yourself is a great resource to help you.)

If you have prepared for your interview, the preparation was probably more focused on YOU. What YOU should say. How to emphasize YOUR skills. Your accomplishments. This is fine – I am not going to knock going in prepared to talk about yourself. But, be sure you spend some time thinking of connecting. What research can you do to really help you “hook” the interviewer’s interest? How can you connect on an emotional level?

photo by woodythrower

Thinking about making a change for a career in teaching?

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As part of my new “Altruistic Tuesdays” series, today, I am pleased to highlight a story from Encore.org:

John Kostibas saw the problem in the educational pipeline. As a major player in the telecommunications revolution and an engineer himself, Kostibas noticed “a huge decline in American engineering students, all stemming from a math phobia they had in middle and high school.”

He was 54. “My thought was that if I can help them get over this phobia, I can direct more students into engineering and technology careers.” After years of start-ups and high stress business deals, Kostibas decided the time was right. “I was ready to do what I always wanted to do, which was teach math in high school.”

Even though he was an engineer, John still needed to pursue his certification in teaching. He was lucky to be able to find a program that was geared to career changers and fast-tracked his plans. Today, as a math teacher at a high school in Louisville, Texas, he is able to show students that math is relevant and useful as a result of his real-world work experiences.

Encore.org offers resources to help you learn about opportunities to volunteer in a classroom before you make the change, alternative certification programs for qualified applicants and subsidies from companies and government programs to help cover the costs associated with preparing to teach. Follow this link to connect to Encore.org’s suggestions for people thinking of making a change to a career in the classroom.

Stay tuned tomorrow for more resources and things to consider if you are thinking about teaching!

photo by Miranda310

5 tips to interview to land the job

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Interviewing is really an art as much as it is a science. Being successful depends on a combination of preparation, know-how and the ability to connect with the audience. Something most job seekers don’t consider – your interviewer HOPES you are the best candidate for the job. Think about it – who wants to interview and interview and never find a great fit for the job?

Some ideas to help turn your interviewer into a FAN!

1. Convince yourself that the interviewer really WANTS to hire you.
The fact is, it is tough to hire a quality employee. I can say from experience that your interviewer hopes that you WOW him or her with your answers and give fabulous reasons to hire you.  In essence, the interviewer is rooting for you!

2. Know what to say. 
Prepare in advance.  A lot.  No, you don’t have to memorize answers to 100 interview questions, but be sure that you spend time thinking and practicing what you will say in response to topics that will come up:

  • Think of your key points (as they relate to how you fit into the job).  These points are your message.  They answer the question:  Why should we hire you?
  • Create several stories that illustrate your points and describe how you are able to fill the organization’s needs.  Stories should demonstrate successes, a time you overcame obstacles and examples of how you interact with colleagues and employers. Use the STAR technique to describe these situations.
  • Incorporate the fact that you’ve conducted research on the organization, their goals, values, accomplishments and needs in your answers.  Your interviewer will be happy to know that you spent some time on the organization’s website or reading up on them.  It’s flattering to know that you’re interested enough in the job to prepare.  Interviewers love prepared candidates.

3. Listen carefully and answer the question. 
You won’t believe how many candidates reply to a direct question without actually answering it.  It can be a little painful for the interviewer.  Ask for clarification if necessary, even think for a few seconds before replying.  (Not too many seconds, though.)  If you don’t answer the question, you’ll lose your fan.

4. Don’t keep talking and talking (and talking)…
There is no quicker way to lose your audience than by droning on and on before you get to the point.  If it doesn’t seem that you’re getting to the point, you will lose your audience quickly.  Even if you do (eventually) answer the question, your interviewer will be busy making mental notes about what to pick up for dinner by the time you get to the point.  Be succinct.  Your interviewer will love it!

5. Follow Up
Send a thank you note.  It matters.

If you follow these tips, you’ll increase the likelihood of keeping a fan on the other side of the interview table.  That fan is much more likely to become a colleague if they like you as much when you leave the room as they did when they invited you to interview!  It’s in your hands – interview to seal the deal and GET THE JOB!

Stay tuned for some additional tips from Keith Ferrazzi!

photo by woodlywonderworks

Resources for those considering a career in healthcare

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Yesterday, I shared the story of Terry Ramey, the auto worker studying to become a nurse from Encore.org, a resource for anyone thinking of making a change to a satisfying career that will allow them to help others. If Terry’s story inspired you to consider a career in healthcare, I am delighted to share extensive advice Andrea Santiago, about.com’s guide to health careers.

I asked Andrea to comment on what people should think about when considering a shift to a career in the health field. This is her very generous response!

Immerse yourself in the medical practice environment as much as you can – e.g. volunteer at a hospital, get a job answering phones at a local doctor’s office, anything you can do.  This will help you to (a) learn about different roles before you invest in additional education etc (b) begin learning about the industry – picking up skills, “lingo” etc. and (c) begin meeting people in the industry who can help you network and/or serve as mentors, guiding you through the process of applying to schools or certification programs if needed, and/or applying for new roles etc, and (d) get on-the-job training etc.  I know many people who start out answering phones at a doctor’s office, who then are trained on billing/coding, back office functions, OR who are given on the job training to work as medical assistants, etc.  Most offices do not require certification for medical assistants especially if they know you have been trained etc.

Some of the more entry-level jobs to look for (in terms of not requiring a great deal of advanced education) are: medical assistant, medical receptionist, medical translator (usually Spanish is the most in-demand language needed – so obviously must be bilingual for that), phlebotomist (person who draws blood – can also get OJT for this but can take a short course to learn it if you feel more comfortable doing so), and home health aide (one of the top fastest growing segments of the healthcare industry is home health – expected to grow in # of jobs by over 50%!  That is huge)

Also, LVN/LPNs (licensed vocational nurse/licensed practical nurses) are going to be one of the fastest growing careers of the decade, according to the BLS (more info on my site – stats, details etc) and this only requires a high-school diploma or equivalent and a relatively short course.

Most of the above jobs are examples of jobs you can get relatively easily, and/or work while you go back to school for something more advanced/more lucrative, if that’s what your goal is.  Also, this is a great time to go back to school, especially if you don’t have your bachelor’s degree yet. There are many government programs right now for people to get assistance with tuition, and some of the programs are not even needs based, so definitely check those out – one program is for people who have been laid-off from a job, or have some other qualifying event.

Another tip – look for transferable skills and focus on obtaining additional education/experience to supplement/target for the health care industry – for example, if you are in IT, start studying/learning about healthcare IT (another rapidly growing segment of healthcare, due to EMR) and/or look for a way to get experience or knowledge that would make you marketable in healthcare IT – network from people in health care and find out what skills/certifications their facility is seeking etc.  The same goes for accounting/finance, administrative professionals, salespeople, etc – look for ways to transfer your skills.

That being said, you can’t just jump into the new field (healthcare) without putting forth the effort to learn the ropes either through a few classes or via networking etc – for example, if you’re in sales, you can’t just start blindly applying for medical sales jobs and expect that to work in this market – you’ve got to have an edge, find some way to get medical experience or knowledge, even if it’s on a volunteer basis.  Go on a ride-along with a medical sales rep, start networking with medical industry professionals, maybe even get a job working in a doctor’s office so you can show the interviewer that you understand the client because you worked in a doctor’s office for 6-12 mos, or whatever – also by working in a doctor’s office you’ll meet the reps who are coming through selling various drugs and equipment and you can start networking with them etc.

If you do want to go to school for an advanced degree to be a nurse or doctor, there are many great resources online – lots of nursing scholarships and other ways to pay for med school – I have a couple articles on my site about it:

But also you can check out the ANA (American Nurses’ Association) for additional resources on nursing and for med school info, one of my favorite resources is the AAMC (Association of American Medical Colleges).
And here are a few other general articles/resources on my site relative to breaking into the healthcare industry:

Other resources for allied heath careers:

ExploreHealthCareers.org – resources and information about ALL types of health careers as well as links to resources for funding.

American Medical Association – provides a directory and a list of accredited educational programs

Do I need a college degree for a health career? Terrific advice and resources from About.com’s Health Careers expert, Andrea Santiago

Allied health career profile, what to expect in allied health – more from Andrea at About.com.

photo by oedipusphinx

Thinking about making a change for a career in healthcare?

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As part of my new “Altruistic Tuesdays” series, today, I am pleased to highlight a story from Encore.org:

Terry Ramey started working on an assembly line at a Ford plant outside Ann Arbor, Mich., when he was in his 20s. “I’m third-generation auto,” he explains. Like his father and grandfather, he figured he would retire from the same job.

But after more than 13 years, the monotony of the line, the physical toll it took on his body, and the auto industry’s uncertain future started Ramey thinking about leaving. “The quality of life, even though I made a good living, was terrible.”

Not too long afterward, Ramey happened to be the first on the scene of a highway motorcycle accident. He was calm, able to help the injured man – and surprised that he got so much satisfaction from doing it.

When Ford offered an “education buyout package” – a chance to attend school for four years and receive up to $15,000 in annual tuition money and half his annual wages – Ramey jumped at the chance.

Even though he had never been to college and he was 40 years old, Terry enrolled in a four-year nursing program. He plans to become a nurse by age 44.

Have you ever thought of making a change – a big change – in your career? The healthcare industry consistently ranks in the top growth fields year after year. Is this a field of interest to you?

Andrea Santiago, about.com’s guide to health careers, reminds us, “There are lots of health care jobs that don’t require a bachelor’s degree, and some don’t even require an associate’s degree.” She cautions, “However, keep in mind that generally, the more education is required for the job, the higher it will pay, just as in any other industry.” (Stay tuned for much more advice from Andrea about transitioning to a health career tomorrow!)

Encore.org offers a variety of resources if you are considering making a change to a career in healthcare. Follow THIS link for details about jobs in high demand, information about being an RN and resources for scholarships and financial aid.
Healthcare is not your career of choice, but still think a major change to a non-profit is on the horizon? You may want to visit:
Stay tuned for more stories that may inspire you in my next “Altruistic Tuesdays” post!
photo by interplast